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Schweitzer-Mauduit
NYSE: SWM




First Quarter 2010
Key Investment Highlights


•   #1 Global position in cigarette paper and reconstituted tobacco products

•   Deep customer penetration and longstanding relationships with western
    multinational cigarette companies spanning over 50 years
     – Market presence in China for 16 years

•   Superior product portfolio featuring high value products

•   Regulatory backdrop driving strong growth prospects for “safer” cigarettes

•   Executed Asian expansion initiatives with additional opportunities on horizon

•   Successfully restructured manufacturing operations driving improved
    efficiency and profitability in higher cost regions

•   Seasoned management team with over 100 years of industry & manufacturing
    experience

                                                                                    2
Schweitzer-Mauduit Profile – Financial Highlights


   (Amounts in Millions, Except Per Share
                Amounts)                          1Q10      1Q09
                        Net Sales                 $193.0    $184.1
                    Net Income (1)                $18.6     $13.3
                    Net Income (2)                $21.8     $13.5
               Adjusted EBITDA (2)                $41.7     $30.7
             Cash from Operations                 $31.4     $11.8
                 Diluted Earnings
                   per share (2)                  $1.19     $0.88
                      Total Assets                $771.5    $688.2
                        Net Debt                  $(21.3)   $158.4
    (1)   Includes restructuring and impairment
    (2)   Excludes restructuring and impairment



                                                                     3
Agenda


    Overview of Schweitzer-Mauduit

    Successfully Restructured Operations

    Reconstituted Tobacco Leaf (RTL)

    Low Ignition Propensity Tobacco Paper

    Financial Review




                                            4
Corporate Overview

•   Founded in 1545, Schweitzer-Mauduit International’s (“SWM” or the “Company”) strategic focus
    has been on cigarette papers since the early 1900s

•   Became a public company in December 1995 through a spin-off by Kimberly-Clark Corporation

•   Market leadership in tobacco-related specialty paper products

     – Leading manufacturer of lower ignition propensity (“LIP”) cigarette paper

     – Sole independent pioneer of reconstituted tobacco leaf (“RTL”) products

•   Global Presence – Sales to 90 Countries Worldwide




                                 Operation Sites   RTL Expansion Opportunities (Asia)
                                                                                                   5
Management Strategy to Deliver Growth

           Leading Global Manufacturer of Fine Papers and Related Products for the
                                      Tobacco Industry



     Complete rationalization                    Continue to upgrade                 Focus on growth
         of base paper                               and expand                     through high value
      manufacturing profile                       operations in Asia              products & technology



•   Finalize restructuring              •   Establish China paper      •   Expand sales of RTL
    activities in France and the            JV as technology leader        products through new
    U.S. by 2010                            on domestic premium            production capacity and
                                            brands                         increased market
•   Optimize cost structure                                                penetration in Asia
    through repositioned                •   Develop new Philippines
                                            RTL facility
    manufacturing footprint                                            •   Capitalize on regulatory
     – Company-wide commitment
                                        •   Create new China JV to         requirements for high
       to operational excellence
                                            expand RTL capabilities        growth LIP papers
                                            in the region
     – Shift production to lower cost
       regions


                                                                                                          6
Substantial Market Growth Prospects Globally
                                                                                                                                World Cigarette Production by
                   Global Cigarette Consumption:                                                                                     Geography in 2009
                   •    World-wide cigarette consumption estimated                                                                         La t in A m er ica Ot h er
                                                                                                                                                   5%          4%
                        at 6.2 trillion units                                                                                    Nor t h A m er ica
                                                                                                                                         6%
                          – Growing 0.5% to 1.0% annually                                                                    W est er n Eu r ope                        Ch in a
                                                                                                                                    11%
                   •    Market shifting from the West to the East                                                                                                        37%


                          – Asia growing 2.5% to 3.0% annually                                                                Ea st er n Eu r ope
                                                                                                                                                            A sia Pa cific
                                                                                                                                     15%
                6,000                                                                                90%                                                        22%
                                                                                                     80%
                5,000
                                                                                                     70%                     SWM Sales by Geography in 2009 1
                                                                                                                                                La t in




                                                                                                           % of Production
                4,000                                                                                60%
                                                                                                                                              A m er ica , Ot h er , 3 %
Million Units




                                                                                                     50%                                         7%
                3,000
                                                                                                     40%                     A sia /Pa cific, 1 1 %
                                                                                                                                                                        W est er n
                2,000                                                                                30%
                                                                                                                                                                        Eu r ope,
                                                                                                     20%                                                                  31 %
                1,000                                                                                                            Ch in a , 9 %
                                                                                                     10%
                   0                                                                                 0%
                                                                                                                                                            Nor t h A m er ica ,
                        1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
                                                                                                                               Ea st er n Eu r ope,                29%
                                                                                                                                       1 0%
                              Production Developed Countries      Production Developing Countries
                                                                                                                                     1
                              % Developed Countries               % Emerging Countries                                                Total sales include $ 740 mm for SWM and $32 mm
                                                                                                                                     for its unconsolidated joint venture, CTM

                                                               SWM Strategy is to Target High Growth
                  Source: SWM management                               Developing Markets
                                                                                                                                                                                        7
Full Line of High Value Tobacco-Related Products

•   Performance critical to high-speed, low-
    cost cigarette manufacturing                   Tipping         Plug Wrap
                                                    Paper            Paper
     – Runability
     – Consistency

•   Premium product quality drives
    longstanding customer relationships
                                                                       Cigarette
     – Seamless integration with leading global                         Paper
       customers’ operations
                                                   Reconstituted
•   Technology and research and                      Tobacco

    development efforts support high-value
    product applications
     – Taste
     – Reduced tar, carbon monoxide and nicotine
       delivery
     – Lower ignition propensity


                                                                                   8
Full Range of Specialty Tobacco Products


     Product Type                                    Commentary

Reconstituted Tobacco       Manufactured from tobacco by-products
Leaf                        Used in cigarette design to provide unique brand taste
                            Lower cost than natural tobacco
                            Benefitting from regulatory change
Lower Ignition Propensity   Controls rate of cigarette combustion by slowing air flow
Paper                       High growth due to regulatory-mandated adoption
                            European, Australia and likely other Asian countries to adopt
                            through 2012
Base Paper                  Key to provide full range of products to largest, multinational
- Cigarette Paper           customers
- Plug Wrap                 More competitive environment due to declining demand in
- Tipping Paper             developed world
- Non-tobacco products
                            SWM restructuring activities focused on maximizing efficiency,
                            reducing costs and shifting capacity towards growth in Asia




                                                                                              9
Leading Global Provider of Cigarette Paper & Related Products

 •    Sole independent RTL manufacturer globally
 •    Leading manufacturer of LIP and only producer of both proven technologies

                                                               Global Positioning: Tobacco Paper 1
                                      Julius   Miguel y
  Key Products       SWM    Delfort
                                      Glatz    Costas
                                                               Miguely Costas
                                                                  (Spain)                  Other
         RTL                                                        8%                      10%


                                                                                                               SWM²
  Cigarette Paper                                                                                              (U.S.)
       (LIP)                                                              Julius Glatz                          36%
                                                                          (Germany)
                                                                              12%
  Cigarette Paper
   (Wood, Flax)
                                                                                        Delfort (Austria)
      Plug Wrap                                                                               34%
       (Porous,
     Conventional)
     Tipping Paper
         (Base,                                           Note: Circles to left reflect relative estimated market strength by product
       Finished)                                          Source: Company filings, SWM management
                                                          1
                                                            Market share by volume, excluding China
                                                          2
     Non-tobacco                                            SWM volumes exclude production from its facilities in France (LTR and
                                                              Malaucène)
      (% of Net      <10%    >50%     <10%      >20%
       Sales)                                                                                                                           10
Strong Relationships with Leading Global Players

•    Top six customers account for approximately 80% of the global market (incl. China)
       – Relationships averaging over 50 years among six leading western multinational customers

    2009 Global Cigarette Production (Units)                                                 SWM 2009 Sales by Customer (US $)1




                                   Philip Morris                                                                 Philip Morris
                                   International         Philip Morris USA                                       International
                                        1 4%                     3%                                   Other           1 8%
                   Other
                                                                                                      3 0%
                   2 0%
                                                 BAT                                                                             Philip Morris
                                                 11%                                                                                 USA
                                                                                                                                      11%


                  China                                                                                                BAT
                                                              Im perial
                   3 8%                                                                                                1 4%
                                                                 5%                          China
                                                                                              8%

                                                       Japan Tobacco                             Im perial
                                                            9%                                      8%        Japan Tobacco
                                                                                                                  11%




Source: SWM management
1 Sales include SWM’s $740 mm and its unconsolidated joint venture, CTM’s, sales of $32 mm
                                                                                                                                          11
Strong Intellectual Patent Protection

Extensive and Expanding Patent Portfolio
•   150 patents granted (80 patents pending) (1)
     – Covers cigarette Papers, RTL and cigar wrapper/binder products/processes


Industry-Leading LIP Patent Protection
•   59 patents plus 18 patents pending and 261 Independent Claims covering LIP
     – Patent portfolio provides first-mover advantage and significant barriers to
       entry
     – Establishes SWM as the world's leading independent producer of papers
       used for LIP cigarettes
     – Covers all major components of LIP production: smoking article, wrapper
       and process
           • Smoking article = 78 Independent Claims in 32 countries
           • Wrapper = 84 Independent Claims in 32 countries
           • Process = 99 Independent Claims in 30 countries
     – Patent life exclusivity expiring 2017 through 2022
                                                                                     12
(1) As of 12/31/09
Agenda


    Overview of Schweitzer-Mauduit

    Successfully Restructured Operations

    Reconstituted Tobacco Leaf (RTL)

    Low Ignition Propensity Tobacco Paper

    Financial Review




                                            13
Significant Base Paper Turnaround Implemented

                SWM Restructuring Cash Costs & Benefits
                                                                             •   Significant transformation and improvement
             $40
                                                                                 executed in base paper manufacturing profile:
                                               37

             $35                                                        35
                                                                             •   Over $67 million in one-time cash costs invested
                                                                                  – Additional $50 million of non-cash one-time costs
                                                                31
             $30                                                             •   $35 million run-rate operating income benefit
                                                                                  – $17 million realized in 2009
             $25
                                                                             •   Base papers restored to profitability in 2009
$ Millions




             $20                                                             •   Restructuring implemented in France and the
                                                                                 Americas due to excess manufacturing capacity
                      15.3                          17
             $15                                                                  – PDM (France) shutdown 3 paper machines
                               10.2       12               11                     – Lee (U.S.) shut down facility
             $10
                                                                                  – Brazil restructured – exited coated papers

                                        4.8                                       – Transferred paper production from U.S. to Brazil
              $5
                                                                                  – Malaucène (France) closing facility

             $0
                                                                                  – France – announced general staff reduction
                     2006      2007   2008     2009      2010e       2011e        – Spotswood (U.S.) shutting down paper machine

                   Cash Restructuring Costs    Operating Profit Benefit


             Source: SWM management                                                                                                     14
Agenda


    Overview of Schweitzer-Mauduit

    Successfully Restructured Operations

    Reconstituted Tobacco Leaf (RTL)

    Low Ignition Propensity Tobacco Paper

    Financial Review




                                            15
RTL Represents a Key Long-Term Growth Driver

•   Today SWM accounts for over 50% of global RTL
    production                                                    Global RTL Market Positioning (ex. China)
     – SWM’s expects market share to grow with Asia expansion

•   RTL represents 10-15% of the tobacco blend of                                     KTG
    American cigarettes                                                                7%
                                                                            Japan
                                                                           Tobacco
•   Global RTL demand of approximately 150K tons (ex.                        11%
    China), growing ~ 3% per year
                                                                      Philip Morris               SWM
     – 80% of RTL consumption in North America and Europe                  USA                     53%
                                                                           11%
     – 70K tons used in China – 150K tons by 2015 will drive
       long-term growth (up from zero in 2004)
                                                                            Reynolds
     – Robust growth to be driven by all of Asia                              17%

•   Regulatory efforts to reduce tar / nicotine delivery in
    cigarettes drives demand
     – Chinese government currently working to reduce tar /
       nicotine levels – efforts will effectively double market                       Total: 150K MT

•   Phased into tobacco blends very slowly by cigarette
    manufacturers

Source: SWM management
                                                                                                          16
Overview of the Reconstituted Tobacco Process

           Key Benefits                    Tobacco By-
                                            Products                            Water
•   Batch process for each tobacco
    blend (e.g. Marlboro)

•   RTL adds consistency, flavor
    and other key attributes for
    cigarette manufacturers
                                                         Separation
•   Reduced total cost for cigarette
    production by off-setting new
    tobacco cost                                 Fibrous              Soluble
                                                 Portion              Portion
•   SWM acts only as a tolling agent
    in the process
                                           Web formation          Concentration
     – SWM does not take on
       product ownership and
       maintains no raw material
       cost risk
                                                   Reconstituted tobacco


      Similar manufacturing process to paper products creates a uniform high quality
                                 product for customers

                                                                                        17
Significant Strategic Advantages in RTL

•   SWM is the sole independent RTL manufacturer globally

     – Limited competition from “in-house” producers drives highly attractive
       market share

•   Growth prospects better than broader cigarette paper market and
    exceed cigarette production growth

     – Attractive growth prospects for RTL in Asian markets through SWM’s
       planned projects in the Philippines and China

     – Beneficial global regulatory changes in process

•   Attractive margins, given RTL is essentially a tolling operation




                                                                                18
Opportunities to Expand the RTL Franchise Globally

                        SWM RTL Supply Outlook                                   •   Philippines project an estimated $117
              140,000                                                                million investment
                                                                                      – Production to begin in late 2011
              120,000                                                                 – Potential $65 - $70 million annual
                                                                                        revenue

              100,000
                                                                                      – Run-rate operating profit margins
                                                                                        exceeding 40%
                                                                                      – >20% project rate of return
              80,000
Metric Tons




                                                                                 •   China Joint Venture an estimated $25
              60,000                                                                 million equity investment
                                                                                      – Total investment estimated at $135 -
                                                                                        $140 million
              40,000
                                                                                      – Two-year construction period

              20,000



                    0
                       11




                      14
                      12

                      13



                      15
                      10
                      08
                      06




                      09
                      05



                      07




                    20

                    20

                    20

                    20

                    20
                   20
                   20

                   20

                   20

                   20

                   20




                Base RT L (France)           Philippines             China JV¹


                                                                                                                               19
      ¹ China JV reflects 100% of venture’s projected sales volume
Overview of SWM’s Planned RTL Expansion in Asia

•   Planned Asian facility additions in the Philippines and China expected to add
    approximately 30,000 MT annual RTL capacity each

•   Anticipated two-year construction period for each facility – Philippines to finish in 2011


             Philippines Facility                                       China Joint Venture

•   Driven by demand from multiple leading                  •   Driven by initiation of RTL use in Chinese
    customers for second source of RTL production               market – robust future growth opportunity
     – Agreement reached with Japan Tobacco; pre-sold            – Response to Chinese regulatory driven need for RTL
       33% of capacity
                                                                 – Approximately 67% of output to supply two cigarette
     – Advanced discussions with second customer ongoing,         companies that will be partners in the JV
       which would raise pre-sold capacity to ~50%
                                                            •   Standalone site in Yuxi, Yunnan province
•   Standalone site Manila-area industrial park
                                                                 –China’s largest tobacco region
     – Economic development zone
                                                            •   Estimated $25 million equity investment
•   Estimated $117 million investment needed
                                                                 –Total estimated investment of $135-$140 million

                                                                 –Financed two-thirds with local debt



                                                                                                                         20
Agenda


    Overview of Schweitzer-Mauduit

    Successfully Restructured Operations

    Reconstituted Tobacco Leaf (RTL)

    Low Ignition Propensity Tobacco Paper

    Financial Review




                                            21
LIP Market a Long-Term “Game Changer” for SWM

 •   Increasing LIP adoption driven by
     governmental regulation
                                                                            Global LIP Market Development
      – Only current viable technology with market                          (000 metric tons)
        acceptance                                                     55
                                                                                                                                         5 0.3
 •   Represents a high-margin product driven by                        50
                                                                                                                                  46.4
     technological advantages                                          45

      – Extensive portfolio of SWM patents and trade                   40
        secrets
                                                                       35




                                                          LIP Volume
 •   SWM currently produces two approved LIP                           30                                                 27 .1
     products
                                                                       25
      – Online product developed with Philip Morris
                                                                       20                                         17 .6
      – Offline product manufactured at Newberry (U.S.)
                                                                       15
        facility and a third party converter
                                                                                                            9.4
                                                                       10
                                                                                                      5.5
                                                                        5                      2.5
                                                                               1.5     1.5
              Areas of low air diffusion
                                                                       0




                                                                                                                        E

                                                                                                                        E

                                                                                                                                         E

                                                                                                                                         E
                                                                                                          E
                                                                                                 08
                                                                                  06




                                                                                                         09
                                                                         05




                                                                                          07




                                                                                                                      11




                                                                                                                                       14
                                                                                                                     12

                                                                                                                                    13
                                                                                                        10
                                                                       20

                                                                                20

                                                                                        20

                                                                                               20

                                                                                                       20




                                                                                                                   20

                                                                                                                   20

                                                                                                                                  20

                                                                                                                                     20
                                                                                                      20
                                                                                     Canada                         US
                                                                                     Australia / Finland            EU
                                                                                     S. Africa / S. Korea

Source: SWM management                                                                                                                           22
Regulatory Backdrop Favors LIP: Global Adoption

•   North American LIP compliance requirements             •   Australia LIP regulation effective March
    now at 100%                                                2010, Finland in April 2010
•   EU nations have initiated LIP regulatory process       •   South Africa, South Korea and the
      – Potentially 2x North American market size              Philippines considering regulation

      – Likely effective starting in 2011                  •   Substantial margin improvement potential




                         Growing Global Commitment to LIP Paper




                                    Regulation in Place   Regulation Pending
Source: SWM management
                                                                                                          23
Agenda


    Overview of Schweitzer-Mauduit

    Successfully Restructured Operations

    Reconstituted Tobacco Leaf (RTL)

    Low Ignition Propensity Tobacco Paper

    Financial Review




                                            24
First Quarter 2010 Financial Highlights

          (Amounts in Millions, Except Per Share
                       Amounts)                    1Q10      1Q09
                            Net Sales              $193.0    $184.1
                        Net Income (1)             $18.6     $13.3
                        Net Income (2)             $21.8     $13.5
                  Adjusted EBITDA (2)              $41.7     $30.7
                 Cash from Operations              $31.4     $11.8

                     Diluted Earnings
                       per share (2)               $1.19     $0.88
                         Total Assets              $771.5    $688.2

                            Net Debt               $(21.3)   $158.4

    (1)   Includes restructuring and impairment
    (2)   Excludes restructuring and impairment



                                                                      25
SWM Financial Performance Over Time
(US$ in millions)
                                                                                                                            $142
                       Adj. Operating Profit                                                                  Adj. EBITDA
                                                      $103


                                                                                                       $75         $73
                                                                                                $58                                   $42
                      $42              $39                           $34
      $26




     2006           2007             2008          2009           YTD 2010                    2006    2007        2008    2009      YTD 2010



                    Adj. Earnings Per Share                                                                  Free Cash Flow¹
                                                   $4.25




                                                                                                                            $33
                                                                                                $29
                                                                                                                                      $15
                   $1.20                                             $1.19
                                   $0.97                                                               $5
   $0.83                                                                                                          $(17)


                                                                                                                                     YTD 2010
                                                                                                                             2009
   2006            2007            2008          2009             YTD 2010                    2006    2007       2008

Note: Adjusted financials exclude restructuring and impairment expenses
1
  Free cash flow defined as operating cash flow less capital and software spending less dividends.
                                                                                                                                               26
Capital Structure & Liquidity Overview
 2010 Cash Uses:
 •   Dividends – $0.15 per quarter (unchanged since second quarter of 1996)
 •   Capital spending expected to be $105 - $115 million, which includes $60 - $70 million for Philippines RTL
     project and $25 million for European LIP projects
 •   Projected equity injection for China RTL JV of $13 - $20 million
 •   Restructuring-related severance payments expected to be $35 - $40 million
 •   Other cash needs expected to be $13 - $20 million (including capitalized software spending)
(US$ in millions)            Capital Structure
                                        Amount at
 Facility                               3/31/2010                          Debt Maturity Profile
 U.S. Revolver                              $--

 Euro Revolver                               34

 French Employee Profit Sharing              10

 Bank Overdraft                               3                                      $34

 Other                                        2

 Total Debt                                $49
                                                               $6                                          $3
                                                                          $2                        $4
 Less: cash                                $70
                                                              2010       2011        2012          2013    2014
 Net Debt                                 $(21)



                                                                                                                  27
 Source: Company public filings, SWM management
Key Takeaways


•   Leading global full-line supplier in the tobacco-related papers industry

•   Strong global market position

•   Leading position in growing Asian markets

•   Focus on high value-added sectors of the market

•   Reputation for premium quality and service

•   Unique research and development expertise

•   History of profitability and earnings

•   Strong cash flow and prudent capital structure

•   Repositioning through restructuring for future earnings improvement

•   Dynamic management team with significant industry experience

                                                                               28
Appendix / Additional Slides




            Appendix / Additional Slides




                                           29
Regulation G

Certain financial measures and comments contained in this presentation
are “non-GAAP” financial measures, specifically measurements which
exclude restructuring expenses. We believe that investors’ understanding
is enhanced by disclosing financial measurements without restructuring
expenses as a reasonable basis for comparison of our ongoing results of
operations.




                                                                           30
Reconciliations of non-GAAP Measures
(US$ in millions)
       Adjusted Operating Profit:                                 2006      2007        2008       2009    YTD 2010
       Operating Income                                               5.3      17.9        16.9       53.0      29.1
       Plus: Restructuring & Impairment Expense                      21.1      24.0        22.1       50.2       4.8
       Adjusted Operating Profit                                     26.4      41.9        39.0      103.2      33.9


       Adjusted EBITDA:                                         2006       2007      2008      2009     YTD 2010
       Net income attributable to SWM                         $    (0.8) $     3.4 $     0.7 $   35.6 $     18.6
       Plus: Interest expense                                       5.5        5.9     10.5        4.8       0.4
       Plus: Tax provision (benefit)                               (4.2)       0.5      (1.9)    12.7        9.7
       Plus: Depreciation & amortization                          38.2       39.2      47.4      43.9       10.0
       Less: Amortization of deferred revenue                      (5.9)      (6.0)     (5.8)     (5.1)     (1.8)
       Plus: Minority interest in earnings of subsidiaries          4.1        8.0       0.2         -         -
       Plus: Restructuring & impairment expense                   21.1       24.0      22.1      50.2        4.8
       Adjusted EBITDA                                        $   58.0 $     75.0 $    73.2 $ 142.1 $       41.7

       Adjusted Earnings Per Share:                             2006     2007           2008        2009   YTD 2010
       Diluted net income per share                           $ (0.05) $   0.22       $   0.05    $   2.20 $   1.02
       Plus: Restructuring and impairment expense per share       0.88     0.98           0.92        2.05     0.17
       Adjusted net income per share                          $   0.83 $   1.20       $   0.97    $   4.25 $   1.19

       Free Cash Flow:                                          2006     2007     2008      2009     YTD 2010
       Cash flow from operations                                  51.8      71.3     33.3      63.4      31.4
       Less: Capital spending                                      (9.6)   (47.7)   (35.3)    (15.3)     (9.9)
       Less: Capitalized software costs                            (3.8)    (8.9)    (6.4)     (5.5)     (2.7)
       Less: Cash dividends paid                                   (9.4)    (9.4)    (9.4)     (9.6)     (2.7)
       Free Cash Flow                                         $   29.0 $     5.3 $ (17.8) $    33.0 $    16.1


                                                                                                                       31
Changes in Operating Profit

                           FY 2008                          FY 2009                        YTD 2010
                                      Without                        Without
 $ Millions                        Restructuring        As        Restructuring
                                                                                                       Without
                   As Reported                                                      As Reported     Restructuring
                                        and          Reported          and
                                                                                                   and Impairment
                                    Impairment                     Impairment

Prior Year
                         $ 17.9            $ 41.9       $ 16.9            $ 39.0         $ 22.8             $ 23.1
Operating Profit

Changes by
Segment
         France          (10.0)             (3.4)          6.6              30.5             2.2               6.6
          Brazil          (6.4)             (3.6)          17.1             13.9           (1.4)             (1.4)
   United States           14.3               3.0         24.1               31.5            3.6               3.7
     Corporate               1.1               1.1       (11.7)            (11.7)            1.9               1.9


Operating Profit         $ 16.9            $ 39.0       $ 53.0           $ 103.2          $ 29.1            $ 33.9

% Change from
                         -5.6%             -6.9%         N.M.              N.M.           N.M.               N.M.
Prior Year




                                                                                                                     32
Profit Comparison

  •   Operating Profit Comparison (1)

        40
                                                                                                                          $1 .4
        35                                                                                                    $0.3
                                                                      $7 .9       $0.8       $1 .0
        30
        25                                   $4.8
                                                       $1 .7
                              $0.1
        20
                                                                                                                                  $33.9
         15
                 $23.1
        10
          5
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                                                                                                                                          33
(1) Operating profit excludes restructuring and impairment expense.
Changes in Net Sales in Relation to EPS

                                                                                Currency       $9
                                                                                Price/Mix       10
                                                                                Volume         (10)

                                                                                $768
       800
                                                       $670             $715
                                            $658               $655
       700                                                                             $566
                                 $567
       600
                      $501
  $ Millions




       500


       400


       300


       200
                                                                                       $184     $193
       100


               0
                     2002       2003        2004       2005    2006    2007    2008     2009   Q 1 2010

EPS(1)               $2.17      $2.28       $2.36      $1.26   $0.83   $1.20   $0.97   $4.25     $1.19

    (1)        Excludes restructuring and impairment                                                      34
Manufacturing Cost Components – 2009


                                 Labor
                                  28%



       Other                              Wood Pulp
        32%                                  8%



                                         Energy
                                          1 3%
           V eg. Fiber   D,T,I    Chemicals
               5%         8%         6%



                                                      35
Capital Spending




                                                                                                                                              EU LIP
           $100

                    Average




                                                                                                            PdM Restructuring
           $90




                                                           LTRI No. 3
           $80
                          Banded Cigarette Paper

           $70




                                                                                                                                        Philippine RTL
           $60
       s




                                                                                      Brazil #6 PM
 illion




           $50
M




           $40


           $30


           $20


           $10


            $0
                  2000   2001                      2002   2003          2004   2005   2006           2007   2008                2009   2010e



                                                                                                                                                         36
Safe Harbor Statement

•   This presentation may contain “forward-looking statements.” All
    statements that address operating performance, events or
    developments that we expect or anticipate will occur in the future are
    forward-looking statements. Caution should be taken not to place
    undue reliance on any such forward-looking statements because actual
    results may differ materially from the results suggested by these
    statements. We undertake no obligation to publicly update or revise
    any forward-looking statements, whether as a result of new
    information, future events or otherwise. In addition, forward looking
    statements are subject to certain risks and uncertainties that could
    cause actual results to differ materially from our historical experience
    and present expectations or projections. These risks and uncertainties
    include, but are not limited to, those described in Part I, “Item 1A. Risk
    Factors” and elsewhere in our Annual Report on Form 10-K for the
    year ended December 31, 2009 and those described from time-to-time
    in our periodic and other reports filed with the Securities and
    Exchange Commission.


                                                                                 37

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Schweitzer-Mauduit International, Inc. 05/06/10 Investor Presentation

  • 2. Key Investment Highlights • #1 Global position in cigarette paper and reconstituted tobacco products • Deep customer penetration and longstanding relationships with western multinational cigarette companies spanning over 50 years – Market presence in China for 16 years • Superior product portfolio featuring high value products • Regulatory backdrop driving strong growth prospects for “safer” cigarettes • Executed Asian expansion initiatives with additional opportunities on horizon • Successfully restructured manufacturing operations driving improved efficiency and profitability in higher cost regions • Seasoned management team with over 100 years of industry & manufacturing experience 2
  • 3. Schweitzer-Mauduit Profile – Financial Highlights (Amounts in Millions, Except Per Share Amounts) 1Q10 1Q09 Net Sales $193.0 $184.1 Net Income (1) $18.6 $13.3 Net Income (2) $21.8 $13.5 Adjusted EBITDA (2) $41.7 $30.7 Cash from Operations $31.4 $11.8 Diluted Earnings per share (2) $1.19 $0.88 Total Assets $771.5 $688.2 Net Debt $(21.3) $158.4 (1) Includes restructuring and impairment (2) Excludes restructuring and impairment 3
  • 4. Agenda Overview of Schweitzer-Mauduit Successfully Restructured Operations Reconstituted Tobacco Leaf (RTL) Low Ignition Propensity Tobacco Paper Financial Review 4
  • 5. Corporate Overview • Founded in 1545, Schweitzer-Mauduit International’s (“SWM” or the “Company”) strategic focus has been on cigarette papers since the early 1900s • Became a public company in December 1995 through a spin-off by Kimberly-Clark Corporation • Market leadership in tobacco-related specialty paper products – Leading manufacturer of lower ignition propensity (“LIP”) cigarette paper – Sole independent pioneer of reconstituted tobacco leaf (“RTL”) products • Global Presence – Sales to 90 Countries Worldwide Operation Sites RTL Expansion Opportunities (Asia) 5
  • 6. Management Strategy to Deliver Growth Leading Global Manufacturer of Fine Papers and Related Products for the Tobacco Industry Complete rationalization Continue to upgrade Focus on growth of base paper and expand through high value manufacturing profile operations in Asia products & technology • Finalize restructuring • Establish China paper • Expand sales of RTL activities in France and the JV as technology leader products through new U.S. by 2010 on domestic premium production capacity and brands increased market • Optimize cost structure penetration in Asia through repositioned • Develop new Philippines RTL facility manufacturing footprint • Capitalize on regulatory – Company-wide commitment • Create new China JV to requirements for high to operational excellence expand RTL capabilities growth LIP papers in the region – Shift production to lower cost regions 6
  • 7. Substantial Market Growth Prospects Globally World Cigarette Production by Global Cigarette Consumption: Geography in 2009 • World-wide cigarette consumption estimated La t in A m er ica Ot h er 5% 4% at 6.2 trillion units Nor t h A m er ica 6% – Growing 0.5% to 1.0% annually W est er n Eu r ope Ch in a 11% • Market shifting from the West to the East 37% – Asia growing 2.5% to 3.0% annually Ea st er n Eu r ope A sia Pa cific 15% 6,000 90% 22% 80% 5,000 70% SWM Sales by Geography in 2009 1 La t in % of Production 4,000 60% A m er ica , Ot h er , 3 % Million Units 50% 7% 3,000 40% A sia /Pa cific, 1 1 % W est er n 2,000 30% Eu r ope, 20% 31 % 1,000 Ch in a , 9 % 10% 0 0% Nor t h A m er ica , 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Ea st er n Eu r ope, 29% 1 0% Production Developed Countries Production Developing Countries 1 % Developed Countries % Emerging Countries Total sales include $ 740 mm for SWM and $32 mm for its unconsolidated joint venture, CTM SWM Strategy is to Target High Growth Source: SWM management Developing Markets 7
  • 8. Full Line of High Value Tobacco-Related Products • Performance critical to high-speed, low- cost cigarette manufacturing Tipping Plug Wrap Paper Paper – Runability – Consistency • Premium product quality drives longstanding customer relationships Cigarette – Seamless integration with leading global Paper customers’ operations Reconstituted • Technology and research and Tobacco development efforts support high-value product applications – Taste – Reduced tar, carbon monoxide and nicotine delivery – Lower ignition propensity 8
  • 9. Full Range of Specialty Tobacco Products Product Type Commentary Reconstituted Tobacco Manufactured from tobacco by-products Leaf Used in cigarette design to provide unique brand taste Lower cost than natural tobacco Benefitting from regulatory change Lower Ignition Propensity Controls rate of cigarette combustion by slowing air flow Paper High growth due to regulatory-mandated adoption European, Australia and likely other Asian countries to adopt through 2012 Base Paper Key to provide full range of products to largest, multinational - Cigarette Paper customers - Plug Wrap More competitive environment due to declining demand in - Tipping Paper developed world - Non-tobacco products SWM restructuring activities focused on maximizing efficiency, reducing costs and shifting capacity towards growth in Asia 9
  • 10. Leading Global Provider of Cigarette Paper & Related Products • Sole independent RTL manufacturer globally • Leading manufacturer of LIP and only producer of both proven technologies Global Positioning: Tobacco Paper 1 Julius Miguel y Key Products SWM Delfort Glatz Costas Miguely Costas (Spain) Other RTL 8% 10% SWM² Cigarette Paper (U.S.) (LIP) Julius Glatz 36% (Germany) 12% Cigarette Paper (Wood, Flax) Delfort (Austria) Plug Wrap 34% (Porous, Conventional) Tipping Paper (Base, Note: Circles to left reflect relative estimated market strength by product Finished) Source: Company filings, SWM management 1 Market share by volume, excluding China 2 Non-tobacco SWM volumes exclude production from its facilities in France (LTR and Malaucène) (% of Net <10% >50% <10% >20% Sales) 10
  • 11. Strong Relationships with Leading Global Players • Top six customers account for approximately 80% of the global market (incl. China) – Relationships averaging over 50 years among six leading western multinational customers 2009 Global Cigarette Production (Units) SWM 2009 Sales by Customer (US $)1 Philip Morris Philip Morris International Philip Morris USA International 1 4% 3% Other 1 8% Other 3 0% 2 0% BAT Philip Morris 11% USA 11% China BAT Im perial 3 8% 1 4% 5% China 8% Japan Tobacco Im perial 9% 8% Japan Tobacco 11% Source: SWM management 1 Sales include SWM’s $740 mm and its unconsolidated joint venture, CTM’s, sales of $32 mm 11
  • 12. Strong Intellectual Patent Protection Extensive and Expanding Patent Portfolio • 150 patents granted (80 patents pending) (1) – Covers cigarette Papers, RTL and cigar wrapper/binder products/processes Industry-Leading LIP Patent Protection • 59 patents plus 18 patents pending and 261 Independent Claims covering LIP – Patent portfolio provides first-mover advantage and significant barriers to entry – Establishes SWM as the world's leading independent producer of papers used for LIP cigarettes – Covers all major components of LIP production: smoking article, wrapper and process • Smoking article = 78 Independent Claims in 32 countries • Wrapper = 84 Independent Claims in 32 countries • Process = 99 Independent Claims in 30 countries – Patent life exclusivity expiring 2017 through 2022 12 (1) As of 12/31/09
  • 13. Agenda Overview of Schweitzer-Mauduit Successfully Restructured Operations Reconstituted Tobacco Leaf (RTL) Low Ignition Propensity Tobacco Paper Financial Review 13
  • 14. Significant Base Paper Turnaround Implemented SWM Restructuring Cash Costs & Benefits • Significant transformation and improvement $40 executed in base paper manufacturing profile: 37 $35 35 • Over $67 million in one-time cash costs invested – Additional $50 million of non-cash one-time costs 31 $30 • $35 million run-rate operating income benefit – $17 million realized in 2009 $25 • Base papers restored to profitability in 2009 $ Millions $20 • Restructuring implemented in France and the Americas due to excess manufacturing capacity 15.3 17 $15 – PDM (France) shutdown 3 paper machines 10.2 12 11 – Lee (U.S.) shut down facility $10 – Brazil restructured – exited coated papers 4.8 – Transferred paper production from U.S. to Brazil $5 – Malaucène (France) closing facility $0 – France – announced general staff reduction 2006 2007 2008 2009 2010e 2011e – Spotswood (U.S.) shutting down paper machine Cash Restructuring Costs Operating Profit Benefit Source: SWM management 14
  • 15. Agenda Overview of Schweitzer-Mauduit Successfully Restructured Operations Reconstituted Tobacco Leaf (RTL) Low Ignition Propensity Tobacco Paper Financial Review 15
  • 16. RTL Represents a Key Long-Term Growth Driver • Today SWM accounts for over 50% of global RTL production Global RTL Market Positioning (ex. China) – SWM’s expects market share to grow with Asia expansion • RTL represents 10-15% of the tobacco blend of KTG American cigarettes 7% Japan Tobacco • Global RTL demand of approximately 150K tons (ex. 11% China), growing ~ 3% per year Philip Morris SWM – 80% of RTL consumption in North America and Europe USA 53% 11% – 70K tons used in China – 150K tons by 2015 will drive long-term growth (up from zero in 2004) Reynolds – Robust growth to be driven by all of Asia 17% • Regulatory efforts to reduce tar / nicotine delivery in cigarettes drives demand – Chinese government currently working to reduce tar / nicotine levels – efforts will effectively double market Total: 150K MT • Phased into tobacco blends very slowly by cigarette manufacturers Source: SWM management 16
  • 17. Overview of the Reconstituted Tobacco Process Key Benefits Tobacco By- Products Water • Batch process for each tobacco blend (e.g. Marlboro) • RTL adds consistency, flavor and other key attributes for cigarette manufacturers Separation • Reduced total cost for cigarette production by off-setting new tobacco cost Fibrous Soluble Portion Portion • SWM acts only as a tolling agent in the process Web formation Concentration – SWM does not take on product ownership and maintains no raw material cost risk Reconstituted tobacco Similar manufacturing process to paper products creates a uniform high quality product for customers 17
  • 18. Significant Strategic Advantages in RTL • SWM is the sole independent RTL manufacturer globally – Limited competition from “in-house” producers drives highly attractive market share • Growth prospects better than broader cigarette paper market and exceed cigarette production growth – Attractive growth prospects for RTL in Asian markets through SWM’s planned projects in the Philippines and China – Beneficial global regulatory changes in process • Attractive margins, given RTL is essentially a tolling operation 18
  • 19. Opportunities to Expand the RTL Franchise Globally SWM RTL Supply Outlook • Philippines project an estimated $117 140,000 million investment – Production to begin in late 2011 120,000 – Potential $65 - $70 million annual revenue 100,000 – Run-rate operating profit margins exceeding 40% – >20% project rate of return 80,000 Metric Tons • China Joint Venture an estimated $25 60,000 million equity investment – Total investment estimated at $135 - $140 million 40,000 – Two-year construction period 20,000 0 11 14 12 13 15 10 08 06 09 05 07 20 20 20 20 20 20 20 20 20 20 20 Base RT L (France) Philippines China JV¹ 19 ¹ China JV reflects 100% of venture’s projected sales volume
  • 20. Overview of SWM’s Planned RTL Expansion in Asia • Planned Asian facility additions in the Philippines and China expected to add approximately 30,000 MT annual RTL capacity each • Anticipated two-year construction period for each facility – Philippines to finish in 2011 Philippines Facility China Joint Venture • Driven by demand from multiple leading • Driven by initiation of RTL use in Chinese customers for second source of RTL production market – robust future growth opportunity – Agreement reached with Japan Tobacco; pre-sold – Response to Chinese regulatory driven need for RTL 33% of capacity – Approximately 67% of output to supply two cigarette – Advanced discussions with second customer ongoing, companies that will be partners in the JV which would raise pre-sold capacity to ~50% • Standalone site in Yuxi, Yunnan province • Standalone site Manila-area industrial park –China’s largest tobacco region – Economic development zone • Estimated $25 million equity investment • Estimated $117 million investment needed –Total estimated investment of $135-$140 million –Financed two-thirds with local debt 20
  • 21. Agenda Overview of Schweitzer-Mauduit Successfully Restructured Operations Reconstituted Tobacco Leaf (RTL) Low Ignition Propensity Tobacco Paper Financial Review 21
  • 22. LIP Market a Long-Term “Game Changer” for SWM • Increasing LIP adoption driven by governmental regulation Global LIP Market Development – Only current viable technology with market (000 metric tons) acceptance 55 5 0.3 • Represents a high-margin product driven by 50 46.4 technological advantages 45 – Extensive portfolio of SWM patents and trade 40 secrets 35 LIP Volume • SWM currently produces two approved LIP 30 27 .1 products 25 – Online product developed with Philip Morris 20 17 .6 – Offline product manufactured at Newberry (U.S.) 15 facility and a third party converter 9.4 10 5.5 5 2.5 1.5 1.5 Areas of low air diffusion 0 E E E E E 08 06 09 05 07 11 14 12 13 10 20 20 20 20 20 20 20 20 20 20 Canada US Australia / Finland EU S. Africa / S. Korea Source: SWM management 22
  • 23. Regulatory Backdrop Favors LIP: Global Adoption • North American LIP compliance requirements • Australia LIP regulation effective March now at 100% 2010, Finland in April 2010 • EU nations have initiated LIP regulatory process • South Africa, South Korea and the – Potentially 2x North American market size Philippines considering regulation – Likely effective starting in 2011 • Substantial margin improvement potential Growing Global Commitment to LIP Paper Regulation in Place Regulation Pending Source: SWM management 23
  • 24. Agenda Overview of Schweitzer-Mauduit Successfully Restructured Operations Reconstituted Tobacco Leaf (RTL) Low Ignition Propensity Tobacco Paper Financial Review 24
  • 25. First Quarter 2010 Financial Highlights (Amounts in Millions, Except Per Share Amounts) 1Q10 1Q09 Net Sales $193.0 $184.1 Net Income (1) $18.6 $13.3 Net Income (2) $21.8 $13.5 Adjusted EBITDA (2) $41.7 $30.7 Cash from Operations $31.4 $11.8 Diluted Earnings per share (2) $1.19 $0.88 Total Assets $771.5 $688.2 Net Debt $(21.3) $158.4 (1) Includes restructuring and impairment (2) Excludes restructuring and impairment 25
  • 26. SWM Financial Performance Over Time (US$ in millions) $142 Adj. Operating Profit Adj. EBITDA $103 $75 $73 $58 $42 $42 $39 $34 $26 2006 2007 2008 2009 YTD 2010 2006 2007 2008 2009 YTD 2010 Adj. Earnings Per Share Free Cash Flow¹ $4.25 $33 $29 $15 $1.20 $1.19 $0.97 $5 $0.83 $(17) YTD 2010 2009 2006 2007 2008 2009 YTD 2010 2006 2007 2008 Note: Adjusted financials exclude restructuring and impairment expenses 1 Free cash flow defined as operating cash flow less capital and software spending less dividends. 26
  • 27. Capital Structure & Liquidity Overview 2010 Cash Uses: • Dividends – $0.15 per quarter (unchanged since second quarter of 1996) • Capital spending expected to be $105 - $115 million, which includes $60 - $70 million for Philippines RTL project and $25 million for European LIP projects • Projected equity injection for China RTL JV of $13 - $20 million • Restructuring-related severance payments expected to be $35 - $40 million • Other cash needs expected to be $13 - $20 million (including capitalized software spending) (US$ in millions) Capital Structure Amount at Facility 3/31/2010 Debt Maturity Profile U.S. Revolver $-- Euro Revolver 34 French Employee Profit Sharing 10 Bank Overdraft 3 $34 Other 2 Total Debt $49 $6 $3 $2 $4 Less: cash $70 2010 2011 2012 2013 2014 Net Debt $(21) 27 Source: Company public filings, SWM management
  • 28. Key Takeaways • Leading global full-line supplier in the tobacco-related papers industry • Strong global market position • Leading position in growing Asian markets • Focus on high value-added sectors of the market • Reputation for premium quality and service • Unique research and development expertise • History of profitability and earnings • Strong cash flow and prudent capital structure • Repositioning through restructuring for future earnings improvement • Dynamic management team with significant industry experience 28
  • 29. Appendix / Additional Slides Appendix / Additional Slides 29
  • 30. Regulation G Certain financial measures and comments contained in this presentation are “non-GAAP” financial measures, specifically measurements which exclude restructuring expenses. We believe that investors’ understanding is enhanced by disclosing financial measurements without restructuring expenses as a reasonable basis for comparison of our ongoing results of operations. 30
  • 31. Reconciliations of non-GAAP Measures (US$ in millions) Adjusted Operating Profit: 2006 2007 2008 2009 YTD 2010 Operating Income 5.3 17.9 16.9 53.0 29.1 Plus: Restructuring & Impairment Expense 21.1 24.0 22.1 50.2 4.8 Adjusted Operating Profit 26.4 41.9 39.0 103.2 33.9 Adjusted EBITDA: 2006 2007 2008 2009 YTD 2010 Net income attributable to SWM $ (0.8) $ 3.4 $ 0.7 $ 35.6 $ 18.6 Plus: Interest expense 5.5 5.9 10.5 4.8 0.4 Plus: Tax provision (benefit) (4.2) 0.5 (1.9) 12.7 9.7 Plus: Depreciation & amortization 38.2 39.2 47.4 43.9 10.0 Less: Amortization of deferred revenue (5.9) (6.0) (5.8) (5.1) (1.8) Plus: Minority interest in earnings of subsidiaries 4.1 8.0 0.2 - - Plus: Restructuring & impairment expense 21.1 24.0 22.1 50.2 4.8 Adjusted EBITDA $ 58.0 $ 75.0 $ 73.2 $ 142.1 $ 41.7 Adjusted Earnings Per Share: 2006 2007 2008 2009 YTD 2010 Diluted net income per share $ (0.05) $ 0.22 $ 0.05 $ 2.20 $ 1.02 Plus: Restructuring and impairment expense per share 0.88 0.98 0.92 2.05 0.17 Adjusted net income per share $ 0.83 $ 1.20 $ 0.97 $ 4.25 $ 1.19 Free Cash Flow: 2006 2007 2008 2009 YTD 2010 Cash flow from operations 51.8 71.3 33.3 63.4 31.4 Less: Capital spending (9.6) (47.7) (35.3) (15.3) (9.9) Less: Capitalized software costs (3.8) (8.9) (6.4) (5.5) (2.7) Less: Cash dividends paid (9.4) (9.4) (9.4) (9.6) (2.7) Free Cash Flow $ 29.0 $ 5.3 $ (17.8) $ 33.0 $ 16.1 31
  • 32. Changes in Operating Profit FY 2008 FY 2009 YTD 2010 Without Without $ Millions Restructuring As Restructuring Without As Reported As Reported Restructuring and Reported and and Impairment Impairment Impairment Prior Year $ 17.9 $ 41.9 $ 16.9 $ 39.0 $ 22.8 $ 23.1 Operating Profit Changes by Segment France (10.0) (3.4) 6.6 30.5 2.2 6.6 Brazil (6.4) (3.6) 17.1 13.9 (1.4) (1.4) United States 14.3 3.0 24.1 31.5 3.6 3.7 Corporate 1.1 1.1 (11.7) (11.7) 1.9 1.9 Operating Profit $ 16.9 $ 39.0 $ 53.0 $ 103.2 $ 29.1 $ 33.9 % Change from -5.6% -6.9% N.M. N.M. N.M. N.M. Prior Year 32
  • 33. Profit Comparison • Operating Profit Comparison (1) 40 $1 .4 35 $0.3 $7 .9 $0.8 $1 .0 30 25 $4.8 $1 .7 $0.1 20 $33.9 15 $23.1 10 5 0 ne 9 0 e e ns s n s n m r ic -0 -1 st st t io ce io io lu ch Co ch Co gP pt au ct sla Vo ar ar du or g ry al n an M rin M lli bs M na Re Tr Se tA tu t io st ac cy & s fla Co Co uf en ix In an M rr d xe Cu m Fi on N 33 (1) Operating profit excludes restructuring and impairment expense.
  • 34. Changes in Net Sales in Relation to EPS Currency $9 Price/Mix 10 Volume (10) $768 800 $670 $715 $658 $655 700 $566 $567 600 $501 $ Millions 500 400 300 200 $184 $193 100 0 2002 2003 2004 2005 2006 2007 2008 2009 Q 1 2010 EPS(1) $2.17 $2.28 $2.36 $1.26 $0.83 $1.20 $0.97 $4.25 $1.19 (1) Excludes restructuring and impairment 34
  • 35. Manufacturing Cost Components – 2009 Labor 28% Other Wood Pulp 32% 8% Energy 1 3% V eg. Fiber D,T,I Chemicals 5% 8% 6% 35
  • 36. Capital Spending EU LIP $100 Average PdM Restructuring $90 LTRI No. 3 $80 Banded Cigarette Paper $70 Philippine RTL $60 s Brazil #6 PM illion $50 M $40 $30 $20 $10 $0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010e 36
  • 37. Safe Harbor Statement • This presentation may contain “forward-looking statements.” All statements that address operating performance, events or developments that we expect or anticipate will occur in the future are forward-looking statements. Caution should be taken not to place undue reliance on any such forward-looking statements because actual results may differ materially from the results suggested by these statements. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In addition, forward looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from our historical experience and present expectations or projections. These risks and uncertainties include, but are not limited to, those described in Part I, “Item 1A. Risk Factors” and elsewhere in our Annual Report on Form 10-K for the year ended December 31, 2009 and those described from time-to-time in our periodic and other reports filed with the Securities and Exchange Commission. 37