Market Research Report : Dairy market in china 2012


Published on

For the complete report, get in touch with us at :

The report begins with an introduction section which comprises an illustration of the dairy sector including various forms of milk and their usage. This is followed by the market overview of dairy market in China, providing details on the series of changes that has been experienced by the market. The section provides some of the trends that the Chinese dairy market is expected to realize, along with the industry size in terms of growth of fluid milk production, consumption and distribution. The report also mentions the growth in production, consumption and distribution of whole milk powder and non-fat dry milk. Consistent average price of milk and growth in number of dairy cows are also given. This section offers a better understanding of the overall Chinese dairy market.

The report provides detailed information about the exports and imports of dairy products. It provides country-wise import and export for the year 2010. Import and export data provided are both in terms of value and volume.

Factors driving the growth of dairy market in China are also explained in detail. Huge consumer base, enhancement of national dairy herd, demonstration effect of FDI on dairy farms, increasing health consciousness, untapped market potential and growing retail network are providing growth opportunities for the dairy market.

Players operating in the market also face challenges which are impeding their development and growth. Major challenges identified are diseconomies of scale, market and farm disorders, lack of infrastructure in lower tier cities, rise in costs for imported feed, comparatively low animal productivity and contamination.

The report also presents the various government policies and subsidies which cater to the Chinese dairy sector. It also gives a brief idea about the several regulations on country’s import and export alongwith the latest dairy safety standards.

Emerging trends in the dairy market include industrialization, emerging pediatric milk formula market, rising popularity of flavored milk, packs of varying sizes and growth of UHT milk.

The competition section outlays the competitive landscape of dairy industry in China briefing about the domestic and foreign players existing in the market. This section provides a ranking of the players based on revenue and profits followed by a three-dimensional analysis of key players’ revenues, profits and market capitalization. The report also features brief profiles of major domestic and foreign players in the market and a snapshot of their corporation, financial performance, business highlights and their product portfolio, providing an insight into the existing competitive scenario.

Key takeaway section summarizes the entire market in terms of opportunities, trends and challenges persisting in the dairy market in China.

1 Comment
1 Like
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Market Research Report : Dairy market in china 2012

  1. 1. Insert Cover Image using Slide Master View Do not distortDairy Market – China January 2012
  2. 2. Executive Summary  Dairy market in China is expected to exhibit rapid growth and development over the coming years as the  Market government continues to grant subsidies and favorable policies for the sector  China accounts for x% of the world’s dairy herds   Drivers: Challenges: LE ‐ Huge consumer base ‐ Diseconomies of scale ‐ Rising middle class and increasing income ‐ Market and farm disorders Drivers &  Challenges P ‐ Enhancement of national dairy herd ‐ Demonstration effect of FDI on dairy farms M ‐ Increasing health consciousness  ‐ Lack of infrastructure in lower tier cities ‐ Rise in costs for imported feed  A ‐ Comparatively low animal productivity S ‐ Untapped market potential ‐ Contamination ‐ Growing retail network  China National Dairy Development Plan (2009‐2013)  New Dairy Safety StandardsGovernment   China Dairy Cow Production Subsidy  Measures to Prevent Melamine Contamination Initiatives  Measures to Prevent Melamine Contamination  Import‐Export regulations  Industrialization   Packs of varying sizes Trends  Emerging pediatric milk formula market   Growth of UHT milk  Rising popularity of flavored milk  Chinese dairy industry is expected to consolidate and China’s larger dairies continue accessing regional areas and Competition shift to higher value added products in urban areas  Some of the major players in the market are company 1,company 2 and company 3 DAIRY MARKET IN CHINA 2012.PPT 2
  3. 3. •Introduction•Market Overview LE   P•Export‐Import M S A•Drivers & Challenges•Government Initiatives•Trends•Competition•Key Takeaways DAIRY MARKET IN CHINA 2012.PPT 3
  4. 4. China is the world’s third largest milk producing country, providing huge potential for growth Dairy Market – Introduction Dairy market is expected to witness rapid growth over the coming years, owing to the various supportive    policies implemented by the Chinese government  Fluid Milk • aaa P LE Whole Milk  Powder  • bbb S AMNon‐Fat Dry Milk  • ccc Applications A C B D DAIRY MARKET IN CHINA 2012.PPT 4
  5. 5. China’s dairy sector is expected to experience steady growth in terms of…Dairy Market – Overview (2/2) Growth of Fluid Milk Production• For the year 2011, there are few trends which the  Segment b Segment a   Chinese dairy market is expected to realize mn metric tons +x% LE • Trend 1 40 t1 t2 t3 • Trend 2 b3 P 30 b1 b2 • Trend 3 20 M • Trend 4 a1 a2 a3 10 A • Trend 5 S 0 20‐‐ 20‐‐ 20‐‐eFluid Milk – Distribution  Growth of Fluid Milk Consumption Segment p Segment q Segment rmn metric tons mn metric tons +z% +y% 40 40 t5 t6 d1 d2 d3 t4 30 30 p1 p2 p3 q1 q2 q3 20 20 10 10 r1 r2 r3 0 0 20‐‐ 20‐‐ 20‐‐e 20‐‐ 20‐‐ 20‐‐e DAIRY MARKET IN CHINA 2012.PPT 5
  6. 6. …different forms of milk production, consumption and  distribution Whole Milk Powder Production Non‐Fat Dry Milk Production +p%mn metric tons +x% metric tons b1 b2 b3 1.5 60   a1 a2 a3 1.0 40 LE 0.5 20 P 0.0 0 10‐‐ 20‐‐ 20‐‐e 20‐‐ 20‐‐ 20‐‐e MWhole Milk Powder Consumption Non‐Fat Dry Milk Consumption A +y% metric tons +q% Smn metric tons a5 a6 200 b6 1.5 a4 b5 b4 1.0 100 0.5 0.0 0 20‐‐ 20‐‐ 20‐‐e 20‐‐ 20‐‐ 20‐‐eWhole Milk Powder – Distribution Non‐Fat Dry Milk – Distribution  +z% metric tons +r%mn metric tons a8 200 1.5 a7 b8 b9 a9 150 b7 1.0 100 0.5 50 0.0 0 20‐‐ 20‐‐ 20‐‐e 20‐‐ 20‐‐ 20‐‐e DAIRY MARKET IN CHINA 2012.PPT 6
  7. 7. China has experienced a consistent growth in terms of both  price of milk and number of cows that milk Average Price of Milk (20‐‐) LE   USD per litre MP Segment a Segment b 1.5 1.0 a1 b1 S A a2 b2 a3 b3 a4 b4 0.5 0.0 Month 1 Month 2 Month 3 Month 4 Growth in No. of Dairy Cows After the melamine scandal in 20‐‐, x% of China’s dairy cows  were taken out of production, owing to weak demand  1000 Head +x% ‐Z% +y%10,000 c2 c3 c1 c4 c5 c6 5,000 0 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ DAIRY MARKET IN CHINA 2012.PPT 7
  8. 8. Exports exhibit a downward trend while imports of dairy products have risen…Dairy Market – Exports under HS Codes (Value‐wise) ‐x% Country‐wise Segmentation USD mn After the melamine  crisis in 20‐‐, there has  400 300 b2 b3 ‐y% LE   a7% a8% Country 1 Country 2 Country 3 been a sharp decline in  the dairy exports of the  country 200 100 b1 MP b4 b5 a5% a6% a3% a1% Country 4 Country 5 Country 6 A a2% Others S 0 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐Dairy Market – Imports under HS Codes (Value‐wise) Country‐wise Segmentation USD mn c5 2,000 d7% Country 1 Dairy imports have  +z% d6% been growing strongly  Country 2 1,500 d5% over the years and are  c4 Country 3 much higher than their  1,000 c2 c3 d3% d4% Country 4 export counterpart c1 Country 5 d2% 500 d1% Country 6 0 Others 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ DAIRY MARKET IN CHINA 2012.PPT 8
  9. 9. …both in terms of value and volumeDairy Market – Exports under HS Codes (Volume‐wise) Country‐wise Segmentation tons ‐x%150,000100,000 d2 d3 LE   a7% a1% Country 1 Country 2 Country 3 P d1 Country 4 a6% M 50,000 d4 d5 Country 5 a5% Country 6 A a2% a4% Others S 0 a3% 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐Dairy Market – Imports under HS Codes (Volume‐wise) Country‐wise Segmentation tons800,000 e5 b7% Country 1 +y5 e4 b6% Country 2600,000 b5% Country 3400,000 e1 e2 e3 b3% b4% Country 4 b2% Country 5200,000 b1% Country 6 0 Others 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ DAIRY MARKET IN CHINA 2012.PPT 9
  10. 10. Drivers & Challenges – Summary Challenges Diseconomies of Scale Drivers Huge Consumer Base  LE   Market and Farm Disorders Rising Middle Class and Increasing  Income MP Lack of Infrastructure in Lower Tier  Cities A Enhancement of National Dairy Herd S Demonstration Effect of FDI on Dairy  Farms Rise in Costs for Imported Feed  Comparatively Low Animal  Productivity Increasing Health Consciousness  Contamination Untapped Market Potential Growing Retail Network DAIRY MARKET IN CHINA 2012.PPT 10
  11. 11. High consumer base is propelling the growth of the dairy market in ChinaHuge Consumer Base  Impact• Finding 1• Finding 2• Finding 3  Sub‐finding 3 LE   MP Heading 1 S A Heading 2 Segment a Segment b Higher birth rates providing   mn mn scope for market growth t1 t2 t3 t4 150 c1 100% a1% a2% a3% 100 c2 a4% 50% 50 b1% b2% b3% c3 b4% c4 c5 c6 c7 c8 0% 0 20‐‐ 20‐‐ 20‐‐e 20‐‐e Country Country Country Country Country Country Country Country  1 2 3 4 5 6 7 8 DAIRY MARKET IN CHINA 2012.PPT 11
  12. 12. Rising health concerns among consumers and awareness likely to boost the consumption of dairy productsIncreasing Health Consciousness  Impact• Finding 1    Sub‐finding 1 LE• Finding 2 MP200 USD Heading 3 S A a4 +x% a3 • Finding 3150  Program 1 a2 a1  Survey 1100 50 0 20‐‐ 20‐‐ 20‐‐ 20‐‐ DAIRY MARKET IN CHINA 2012.PPT 12
  13. 13. Rapidly growing retail industry facilitates the expansion of dairy marketGrowing Retail Network Impact• Finding 1    Sub‐finding 1 LE• Finding 2 MP Heading 4 USD bn 400 200 0 S a1A +x% a2 Oct 20‐‐ Oct 20‐‐ • Expansion plan 1 • Expansion plan 2• Finding 3 DAIRY MARKET IN CHINA 2012.PPT 13
  14. 14. Chinese farmers encounter surging milk production costs due to high prices of imported feedRise in Costs for Imported Feed  Impact• Finding 1 Corn • aaa Forages • bbb Hay  • ccc• Alternative solution 1 SAMPLE   Sub‐point 1Comparatively Low Animal Productivity Impact• Finding 1 tons Heading 5 20 a2 a3 a4 10 a1 0 Counrty 1 Country 2 Country 3 Country 4 DAIRY MARKET IN CHINA 2012.PPT 14
  15. 15. Summary – Trends  LE   M Industrialization P S A Emerging pediatric milk  Growth of UHT milk formula market  Trends Packs of varying sizes Rising popularity of flavored milk DAIRY MARKET IN CHINA 2012.PPT 15
  16. 16. Domestic Competition – Summary (1/2)Revenue and Profit for Major Domestic Companies of 2010 ‐500 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 USD mn a1 Company 1 b1 Company 2 a2 LE   b2 MP SA a3 Company 3 b3 a4 Company 4 b4 Revenue b5 Net Profit Company 5 ‐9.6 DAIRY MARKET IN CHINA 2012.PPT 16
  17. 17. Domestic Competition – Summary (2/2)Net Income 200 Size of the Bubble represents Market  180   Capitalization in USD mn LE 160 P 140 120 M d A 100 80 60 40 e S b 20 a 0 c ‐20 Revenue ‐1,000 ‐500 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 Company 1 Company 2 Company 3 Company 4 Company 5 DAIRY MARKET IN CHINA 2012.PPT 17
  18. 18. Major Domestic Players in the Market (1/6)Company Snapshot: Company ACorporate Information Financial Performance  Headquarters Province 1 Revenue Revenue Profit/Loss LE USD mn USD mn  Profit/LossFounded 19‐‐ a4 400 a3 10Products MP Product 1, product 2, product 3, product 4,  product 5, product 6, product 7 300 200 a1 a2 0 A ‐10 100 SKey People Person 1– Chief Financial Officer 0 ‐20 20‐‐ 20‐‐ 20‐‐ 20‐‐Business Highlights• Company engages in the manufacture and sale of milk and dairy products in the PRC  It offers products under the brand name brand 1• Company plans to apply to Beijing Branch of z Bank for a loan of USD x mn, with a term of y years• In Sep 20‐‐, company announced it plans to set up a JV with a p company and a q management center, to hold a 30%  stake in the JV  This JV will be involved in production of c drinks  Company also plans to set up a JV with d other companies, which will be involved in sale of drinks  In Aug 20‐‐, company cooperated with company1 to acquire all assets of a company 2, and company 3, and also a r% stake in the  three companies after their bankruptcy reorganization, at a price of up to USD s  mn DAIRY MARKET IN CHINA 2012.PPT 18
  19. 19. Led by supportive policies of the government the dairy  SAMPLE market in China is expected to witness rapid growth With the rising demand for fluid milk and dairy products in the cities, China’s dairy market is expected to exhibit  rapid growth and development over the coming years Opportunities in the  Fluid Milk Production Initiatives Taken by  Market Government Segment b Segment a mn metric tons +x% China’s National  Huge consumer base and  40 Development Plan  rising prosperity along  t1 t2 t3 30 b2 b3 for 20‐‐ to 20‐‐ sets  with increasing health  b1 consciousness acts as a  20 the target of national  a1 a2 a3 major driver for the  10 dairy production to x  growing demand of dairy  0 mn metric tons by  products in the country 20‐‐ 20‐‐ 20‐‐e 20‐‐ Government  Enhancement of national  dairy herd coupled with  continues the  Challenges subsidy program in  demonstration effect of  FDI on dairy farms 20‐‐ and has also  boosts the Chinese dairy  • Diseconomies of scale formulated new  market • Market and farm disorders dairy safety  Untapped market  standards to  • Lack of infrastructure in lower tier cities potential and growing  guarantee the  • Rise in costs for imported feed  quality of dairy  retail network supports  the future prospects of  • Comparatively low animal productivity products sold in  the Dairy industry • Contamination China DAIRY MARKET IN CHINA 2012.PPT 19
  20. 20. Thank you for the attentionDairy Market ‐ China report is a part of Netscribes’ Food and Beverages Industry Series. For more detailed information or customized research requirements please contact: Jitendra Punjabi Phone: +91 33 4064 6215 E‐Mail: jitendra.punjabi@netscribes.comAbout NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. DAIRY MARKET IN CHINA 2012.PPT 20