1. Christ Community Lutheran School
Director of Marketing
2011-2012
MISSION
Christ
Community
Lutheran
School
exists
to
nurture
each
child
through
the
Gospel
to
live
the
faith
and
share
the
Good
News
of
Jesus
Christ
in
an
innovative
environment
of
academic
excellence.
VISION
Christ
Community
Lutheran
School
will
be
a
premier
school
in
academic
excellence
and
faith-­‐
integrated
education,
raising
up
and
sending
out
strong
and
secure
Christian
disciples
and
witnesses.
___________________________________________________
POSITION
SUMMARY
Marketing
is
the
activity,
institutions,
and
processes
for
creating,
communicating,
delivering,
and
exchanging
offerings
that
have
value
for
customers,
clients,
partners,
and
society.
The
primary
responsibility
of
the
Director
of
Marketing
position
is
to
increase
the
informational
flow,
number
of
inquiries,
visits,
applications,
and
enrollments
at
Christ
Community
Lutheran
School.
The
Director
of
Marketing
works
as
a
member
of
the
Lead
Team.
For
2011-­‐2012
the
Director
of
Marketing
is
responsible
to
• Increase
referrals
leading
to
successful
enrollment
by
2%
• Clarify
and
promote
the
Christ
Community
Lutheran
School
brand
• Determine
how
to
best
define,
package,
and
promote
the
brand
• Identify
progress
polestars
• Develop
a
written
Marketing
Plan
approved
by
the
Executive
Director
• Increase
the
Voice
of
the
Customer
opportunity
• Outsource
professional
design
of
Marketing
materials
• Assemble
and
distribute
marketing
materials
to
the
community
• Coordinate
CCLS
Sundays
at
each
member
congregation
• Coordinate,
with
the
Admissions
Director,
all
open
house
events
• Complete
signage
initiatives
at
Concordia
and
Glendale.
Explore
signage
at
Mt.
Calvary
and
POP
• Determine
the
use
of
“Promoter
Groups”
in
our
Association
• Provide
monthly
reports
to
the
Executive
Director
• Attend
meetings
of
the
Leadership
Team
• The
position
is
scheduled
for
12
months,
30
hours
per
week,
and
is
salaried.
Sick
leave,
vacation
and
other
benefits
are
outlined
in
the
CCLS
Employee
Handbook.
The
Director
of
Marketing
position
is
responsible
to
the
Executive
Director
of
Christ
Community
Lutheran
School.