Your API Consumers Aren’t Who You Think They Are

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Non-coders are increasingly experiencing and consuming APIs. This is great news. Learn how you can encourage them to explore and create. Read the blog post companion: http://bryanhelmig.com/your-api-consumers-arent-who-you-think-they-are/

Technology Business

Your API
Consumers
Aren’t Who
You Think
They Are

Hello.
- I’m Bryan Helmig
- Co-founder @ Zapier
- CWO (chief whiskey oﬃcer)

Zapier ♥ APIs. A lot.
- h’s of m’s API calls/mo
- 300k+ unique integrations
across 200+ APIs

Who you might
think consumes
your API...

"Is this really RESTful?"
"Can you do bulk
multipart uploads?"

"Where can I buy
the API* tokens?"
* pronounced "appy"
"How do I hook my MS
Access into the REST?"

Non-coders are
increasingly
consuming APIs.

A•P•I n. enable
missing features
(some assembly required)

But will they feel
empowered or
overwhelmed?

What sort of crazy
features are they
dreaming up?

What can we do to help
these users consume APIs?
What can we do to improve
APIs for CRUD automation?

Easier Documentation
Better introduction.
Provide a wedge.
Live data.

Multiple Auth Mechanisms
OAuth for platforms...
...API keys or basic auth for OMWP.
Live code.

Useful Error Messages
401: Not authenticated.
404: Not found.
Serialize failures the same way.

Do What I Mean
A suﬃciently intelligent error...
...why not just do what they meant?
Within reason, of course.

Flexible Endpoints
Automation is long tail.
Order, ﬁlter, paginate, hydrate...
Complexity.

Get Real (Time)
Naive cRud means polling.
Webhooks are great!
Skip long-polling or websockets.

PATCH & Upsert
PATCH ﬁxes unintentional nulls.
Upsert handles uniqueness.
Less complexity!

Who is really at the end of
your API requests?

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Your API Consumers Aren’t Who You Think They Are

1. Your API Consumers Aren’t Who You Think They Are

2. Hello. - I’m Bryan Helmig - Co-founder @ Zapier - CWO (chief whiskey oﬃcer)

3. automation platform

4. Zapier ♥ APIs. A lot. - h’s of m’s API calls/mo - 300k+ unique integrations across 200+ APIs

5. We’ve noticed a bit of a shift....

6. A shift in API consumption.

7. Who you might think consumes your API...

8. "Is this really RESTful?" "Can you do bulk multipart uploads?"

9. Who actually consumes your API...

10. "Where can I buy the API* tokens?" * pronounced "appy" "How do I hook my MS Access into the REST?"

11. Non-coders are increasingly consuming APIs.

12. This is awesome.

13. A•P•I n. enable missing features (some assembly required)

14. But will they feel empowered or overwhelmed?

15. What sort of crazy features are they dreaming up?

16. CRUD automation.

17. What can we do to help these users consume APIs? What can we do to improve APIs for CRUD automation?

18. Easier Documentation Better introduction. Provide a wedge. Live data.

19. Multiple Auth Mechanisms OAuth for platforms... ...API keys or basic auth for OMWP. Live code.

20. Useful Error Messages 401: Not authenticated. 404: Not found. Serialize failures the same way.

21. Do What I Mean A suﬃciently intelligent error... ...why not just do what they meant? Within reason, of course.

22. What can we do to help these users consume APIs? What can we do to improve APIs for CRUD automation?

23. Flexible Endpoints Automation is long tail. Order, ﬁlter, paginate, hydrate... Complexity.

24. Get Real (Time) Naive cRud means polling. Webhooks are great! Skip long-polling or websockets.

25. PATCH & Upsert PATCH ﬁxes unintentional nulls. Upsert handles uniqueness. Less complexity!

26. What can we do to help these users consume APIs? What can we do to improve APIs for CRUD automation?

27. Who is really at the end of your API requests?

28. @bryanhelmig bryan@zapier.com ?

Your API Consumers Aren’t Who You Think They Are

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