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Pacific Week of Agriculture 2017 Agritourism Workshop - Uraia Waibuta "New opportunities in the agritourism sector for Fiji"


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In the context of the 1st Pacific Week of Agriculture (#PWA2017)
Port-Vila, Vanuatu, 18th October, 14h00-17h30
Melanesian Hotel, Room The Melanesian, Port Vila, Vanuatu
Organised by the Government of Vanuatu , PIPSO, SPTO, IFAD and CTA
Since 2014, CTA, PIPSO and key partners in the Pacific region have been highlighting the potential of tourism markets for local farmers and other value chain actors. A special focus is put into strengthening agritourism at the 1st Pacific Week of Agriculture organised by Vanuatu on 16-20th October 2017. In this context, PIPSO, SPTO, CTA, IFAD and other partners will organise:

A focused agritourism workshop to share lessons learned and take stock on progress made in serving tourism markets in selected countries to be held on 18th October (14:00-17:30).
A chefs training session. As part of joint SPTO/PIPSO/CTA efforts to promote food tourism in the Pacific region, support Pacific cuisine branding and enhance local chef’s skills in sourcing locally, we will also organise a two day chefs training on 19-20th October 2017.

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Pacific Week of Agriculture 2017 Agritourism Workshop - Uraia Waibuta "New opportunities in the agritourism sector for Fiji"

  1. 1. NEW OPPORTUNITIES IN THE AGRITOURISM SECTOR IN FIJI ORGANISED BY THE VANUATU GOVERNMENT, PIPSO, SPTO, IFAD AND CATD Wednesday 18th October 2017 Presented by Uraia Waibuta Deputy Secretary Agriculture, FIJI.
  2. 2. UNDERSTANDING AGRITOURISM  Agritourism, as it is defined most broadly, involves any agriculturally-based operation or activity that brings visitors to a farm or ranch.  Agritourism includes a wide variety of activities, including buying produce direct from a farm stand, navigating a corn maze, picking fruit, feeding animals, or staying at a B&B on a farm[1].  In the Pacific Context – Improving the Traditional System of Agriculture through the whole value chain to feed a different group of people . TO ACHIEVE THIS WILL REQUIRE A TOTAL NEW DIMENTION
  3. 3. HOW CAN WE FEED WHEN WE DON’T HAVE ENOUGH? Background of the Sectors in Fiji Understanding the Value Chain Policies linkages between the tourism and agriculture sector Efforts by the two Sectors Opportunities Proposed Way forward
  4. 4. BACKGROUND OF THE SECTORS IN FIJI Both sectors are significantly important Rely on agriculture as a major source of Food, Income and Employment Continuous Economic Growth –GDP Non Sugar is 6.7% Employs two thirds of the labour force  Influenced by the Small Holder Producers despite the many challenges Major Contributor to GDP Major employment creator Wider Tourist source market
  5. 5. WHAT IS REQUIRED AT THE END OF THE VALUE CHAIN High Quality Food Sourcing raw materials from local producers A new market Product Development Attractive and Distinctive Marketing The Role of Chefs That should determine the different types of produce and its production techniques.
  6. 6. POLICIES AS THE KEY DRIVERS Policies still remains fragmented between Ministries Trade Policy Framework progressing MOA has its own 2020 Policy Agenda and other related Policy The need to get Stakeholders together to allow development of a specific Agritourism Policy. WHO SHOULD BE THE DRIVER?
  7. 7. LINKAGES BETWEEN THE TOURISM AND AGRICULTURE SECTOR  While the Fijian government’s effort through the Ministry of Agriculture is focused towards meeting the demands from the markets through strengthening the community based farming groups by forming then into organized clusters, the Ministry of Industry and Trade is working on the Policy Framework that can promote this linkages.  Development of the Policy Frame work is certainly crafted to avoid any cross cutting issues between Ministries but supplementing each other.  The Policy is envisaged to be Private sector driven that can allow for investment opportunities. This has also been well captured in the National Strategic Plan document and the Ministry of Agriculture Strategic Development Plan and Annual Cooperate Plan.
  8. 8. EFFORTS BY THE TOURISM SECTOR The Fijian government has increased its emphasis on the development of the industry through;  Active marketing of the tourism industry through Tourism Fiji  Incentives for resorts and hotel development  Additional air line route through the negotiations of air service agreements  Strengthen linkages with other sectors such as Agriculture, Health and Education to ensuring increasing retention of the tourist dollar through increase local participation  Encouraging sustainable tourism development with the setting up off ecotourism projects and the protection of the environment in the long run.  Collaboration with stakeholders
  9. 9. EFFORTS BY THE AGRICULTURE SECTOR  Agriculture Incentives in place at the production end of FOOD supply  Modernization the Agriculture Sector  Organized Production Systems – Clusters  Packing Shed at isolated locations  Incorporated in the Annual Coperate Plan as an Activity  Production of desired seed and planting materials  Negotiations with Hoteliers on market outlets for clusters (PGA)  Continued collaborating with the Private Sectors.
  10. 10. OPPORTUNITIES  New Income Opportunities  Poverty Reduction with rural communities  Reduce Rural to Urban Drift  Making Agriculture more attractive  Actors along the value chain can realize growth  Product Development and Diversification  Strengthen local production  Close collaboration through a workable framework – Policy  Growth in SME’S
  11. 11. FACTORS INFLUENCING THE STRENGTH AND TYPE OF LINKAGE BETWEEN TOURISM AND AGRICULTURE. 1. Increase investment to improve infrastructures: 2. Ministry of Agriculture policies improvement 3. Improve access to information and capacity building: 4. Strengthening Research and Development (R&D) institutions: 5. Improve on farm post-harvest practices:
  12. 12. THE WAYFORWARD Coordination at all levels Value Addition and Product Diversification Organic Agriculture Market Access High Value Niche market (Competitive Edge) Sustainable Land Use Public Private Partnership (PPP) Too small to be competing but should be complementing each other