6. 5 Big acquisitions:
•
•
Guararapes
•
Mais Economica
•
Sant’Ana
•
Big Benn
Focus on processes
Centralized BackOffice (2012)
Focus in Cash generation
Centralized Procurement (2013)
Rosario Distrital
Accelerated expansion
WC Management
Logistics optimization : 4 New
Slowdown in organic growth
Distribution Centers
Systems Standardization : Start
of SAP Implementation
Reduced investments
Optimized corporate structure
Processes’ redesign
Brand repositioning
Stores’ profitability
Strong organic growth/market consolidation
Stores renovation/Mix optimization
Mais Economica Repositioning
Leadership position in 4 out 5 regions in Brazil
Big Ben as a separated business
Harvest the benefits of
Financing: IPO/ 1st Debenture/ F-ON
unit
integrations done in 2012 and
2013
7.
8. Healthy growth despite the slowdown in Mais Economica
17.1%
North/Northeastern region
•
•
•
•
15.8%
Northeastern region
(Bahia)
Traditional standard
13.6%
Midwest region
5.6%
South region
Pilot standard
New standard
9.
10. New DC in Canoas:
- Increase the volume purchased from the industry
- Better supply efficiency
Store Layout/ Mix adjustments
Reverse Logistics
- Move the excess of products from the stores to the DC
Redistribution of Products
Renegotiation with the industry
- 56 stores renovations
- 3 stores completely reformed (1 new Concept store)
Sales force training
Focus in store profitability
- 28 closings in 2013
Promotional Campaigns
Better logistics’ productivity, with shorter
lead-time
Better procurement algorithms
Mix reduction
11. SAP Schedule:
SIG6 Gestao Procfit Proteus
Jan/14 - “Go live” Santana
Jan/14 - “Go live” Farmais
Oct/13 - “Go live” Rosário
1H14
- “Go live” Mais Economica
2014
- “Go live” Big Ben/SSC Integration
Gestao System Schedule
(Procurement/Logistics):
Rosario
Apr/13 - “Go live” Sant’Ana
1H14 - “Go live” Mais Economica
Benefits from an Integrated System
Process standardization
Better integration capacity
Faster and more precise information
Higher quality information to shareholders
12. Commercial
BackOffice
Operations
Still a separated business unit
Separated Administration
Duplicated structures/expenses
Managed by the former owner
Integration in course:
Continuous improvement.
Synergies to be captured in
the years to come