QUAYLE FOR CONGRESS: Observations on aspects of a successful political campaign by Jessica Cruzan

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This summer I worked on the congressional reelection campaign of Ben Quayle. This opportunity allowed me to observe what it takes to run an effective and hopefully successful political campaign. The process must begin with an electable candidate. Important characteristics of an electable candidate include conveying confidence through actions, honesty, communicating well, and intelligence. The candidate must bring together an inner team of trustworthy, hardworking, and dedicated individuals. Initially, the team’s goal is to get organized and begin generating public interest. This often involves more than simply posting campaign signs and hosting public social events. Through interested public individuals, the campaign begins its outer team. The campaign relies on these individuals to reach out to the masses and explain their support for their candidate. This expansive group can more easily get information out to the community and possibly generate more members for the outer team. Part of the outer team focuses on finding key supporters who can host fundraising events. Other key supporters will provide endorsements. Endorsements are another key part of the campaign and must be heavily promoted. As the campaign progresses, there will most likely come a time where issues will be debated. Success in a debate will continue to generate even more support, while poor performance can bring a campaign to a rapid and unhappy ending. The campaign process can be long and arduous. The inner team must be able to read the level of effort and the results in order to pace the campaign to ultimate success.

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QUAYLE FOR CONGRESS: Observations on aspects of a successful political campaign by Jessica Cruzan

  1. 1. QUAYLE FOR CONGRESS Observations on aspects of a successful political campaign Jessica Cruzan, Centre College INNER SUPPORT OUTER SUPPORT ABSTRACT A candidate’s inner team can make or break a campaign. Through the efforts of the inner team, an outer ring of THE CANDIDATE As an intern, I was welcomed into the inner team. I was support begins to form. Constituents may also help with able to observe that they progressively increased my this process. Outer support can come from anyone and atThis summer I worked on the congressional reelection campaign Ben Quayle has deep ties with the state of Arizona. He is the number of jobs and level of responsibility as any time during the campaign. The inner team isof Ben Quayle. This opportunity allowed me to observe what it fourth generation in his family to live and work in Arizona. Ben trustworthiness is key to an inner team member. constantly working to expand outer support.takes to run an effective and hopefully successful political Quayle has a diverse background in both law and business. Aftercampaign. The process must begin with an electable candidate. graduating from Duke University with a major in history, a minorImportant characteristics of an electable candidate include in political science and a certificate in markets and management,conveying confidence through actions, honesty, communicating DUTIES TYPES Quayle attended the Vanderbilt School of Law. After graduatingwell, and intelligence. The candidate must bring together an from law school, Quayleinner team of trustworthy, hardworking, and dedicated individuals. Phone Banking Yard signs moved from Arizona and wasInitially, the team’s goal is to get organized and begin generating admitted to the California Bar.public interest. This often involves more than simply posting A large part of the inner team is making phone calls and Placing a yard sign in your yard is one of the easiest ways In California, Quayle worked atcampaign signs and hosting public social events. Through reaching out personally to voters. We spend hours on the to be a part of the outer support. As a member of the inner a law firm and focused hisinterested public individuals, the campaign begins its outer team. phone calling voters and identifying who they plan on team it was usually easiest to convince a Quayle practice on commercialThe campaign relies on these individuals to reach out to the supporting. We even speak with voters clearing up supporter to place a free yard sign in their yard. We were litigation. In this position,masses and explain their support for their candidate. This questions they have and informing them of our candidate’s always delivering yard signs to different residences. Yard Quayle obtained a uniqueexpansive group can more easily get information out to the platform. We make thousands of phone calls a day. signs are especially important because it helps the perspective about thecommunity and possibly generate more members for the outer campaign place the candidate with a face in someone’s enormous costs businessesteam. Part of the outer team focuses on finding key supporters Neighborhood Walks neighborhood so if they don’t personally get to meet the absorb in this litigious society.who can host fundraising events. Other key supporters will candidate, they can always speak to their neighbor about Although Quayle was very successful in the financial legal Walking neighborhoods is a why they made their choice.provide endorsements. Endorsements are another key part of community, he wanted to return home to Arizona, where he is the very effective way of informingthe campaign and must be heavily promoted. As the campaign fourth generation of his family to live and work in the state. Upon the public about our candidate i-Teamprogresses, there will most likely come a time where issues will returning to Arizona, Quayle was admitted to the Arizona Bar and but not as efficient as phonebe debated. Success in a debate will continue to generate even Being a part of the i-Team is also a small time commitment joined the firm of Snell & banking. Speaking to amore support, while poor performance can bring a campaign to a and makes a huge difference in getting the word out about a Wilmer. Ben Quayle’s person face to face makes arapid and unhappy ending. The campaign process can be long candidate. Members of the i-Team would repost articles on experience in the legal world world of difference whenand arduous. The inner team must be able to read the level of Facebook and Twitter and this would spread the message to was both informative and fulfilling, discussing politics.effort and the results in order to pace the campaign to ultimate many circles of voters in the district. however, his entrepreneurial spiritsuccess. guided him away from the legal Meet and Greets Video Endorsements practice and he set out to start a company of his own. Another effective, yet time consuming, way of reaching out Supporters are also given the option of filming a video Shortly after leaving the legal to voters is social gatherings. The inner team primarily endorsement in which they briefly spoke about why they profession, Quayle and his brother, plans meet and greets with supporters at their residences decided to support Ben Quayle. This also puts a face of a Tucker Quayle, formed Tynwald Capital. but we also research locations for breakfasts with the voter with the candidate. Members of the i-Team help Tynwald Capital is an Congressman or ice cream socials. At all of these events spread video endorsements as well. investment company based in Arizona that focuses on the candidate will speak for a bit about key issues and then purchasing and operating small businesses. As a small business the rest (and majority) of the time is dedicate to opening the Coalitions owner, Quayle to In addition Quayle’s knows how difficult it is to thrive in any floor to questions. Giving voters time to personally meet An important duty I environment, accomplishments, during the current economic professional but especially and question the candidate usually results with positive was given as a part downturn. he is actively involved in the reactions and new support for the campaign. of the inner team Phoenix community. Ben was helping to form Quayle was a member of the coalitions. This Executive Council to the Organizing Outer meant bringing Phoenix Boys & Girls Clubs, a Support together groups of member of the foundation A final important duty of people with a board of Phoenix Children’s the inner team is common interest to Hospital, along with other civic organizing outer support. support Ben Quayle minded organizations. We repeatedly call such as healthcare professionals, small business owners, volunteers asking them etc. These supporters can then host events for other to come in for just an undecided voters who are a part of that group. These hour or spreading coalitions are large group outer support. information to the i-Team. We also call people to begin forming coalitions. And even Volunteers delivering yard signs expands our outer support. It is our A huge part of the outer support are volunteers. They duty to make sure that the outer support is focused and has commit time to the campaign making calls or walking all of the resources necessary for them to achieve what they neighborhoods or just stuffing envelopes. In a way are working towards for our candidate. depending on how often they come and versed in the platform of the campaign, these volunteers can become an extension of the inner support team.

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