This document analyzes the customer demographics of a store during evening hours. It notes that most customers are older (over 40), female, and shopping alone. Younger couples are a minority. The document hypothesizes that older customers spend their days doing household chores so the evening is their last chance to get out. It also suggests that the store could improve the shopping experience for older customers by creating a waiting area where they can socialize, giving staff shopping lists to retrieve items quickly, and selling small snacks.

1. Brijmohan Jakhmola
Course on Creativity – Venture Lab

2.  Place
 Time
 Observation : Not many customers but still chaotic


3.  Most of the customers are older
than 40
 Most of the customers are
ladies
 Most of the customers are
alone
 There are very few couples – they are mostly
young
 Old people seems to either
don’t know what they want
or they cannot find the item
they need

4. Why most
customers
at this time
in store are
old?
Where are
the old
men?
Where are
young
people?
Don’t they
shop?

5. They would be spending
whole day in many
other household chore.
Mostly ladies, because They might be thus Evening 6 – 7 PM could Thus they tend to
Most customers are old
they are from previous spending same life be there last seems lost and spend
enough to not be
generation in which daily and look for opportunity to be out of more time on shop floor
working at this age.
women are housewives. opportunities to go out. house for the day so creating chaos
they just go for walk up
to a store with nothing
special in mind to buy

6. Store provide a waiting room
for these people. Have one Customers give list of items
staff to make customers get they want to buy to store staff.
Sell some small snacks items
introduced to each other. Staff would get all items
like café at waiting room
Customers should be without creating chaos and
encouraged to talk to other obviously faster
customer in waiting room.

7. Loyal customers
Sales of new items at waiting room
Customer community can lead to other insight and sales
opportunities in future
Less chaotic shop floor so better experience for other
customers

8. Thank
You