4. Opening Scene
Allow our audience to
associate Pearlident
with cleanliness and
success through a
white bathroom and
our
endorsement, Ryan
Reynolds
5. Why Reynolds
As Reynolds is a young
to middle
aged, successful, attrac
tive celebrity, we felt
that, coupled with his
smile, he would make a
perfect candidate to be
the face of Pearlident.
6. Scene II
Reynolds is in “red carpet
attire”, conversing with
other successful people.
We aim to encourage
consumers to view our
product as
classy, stylish, attributes
that are displayed in this
shot.