The presentation given by Brendan Hughes at the launch of the Irish Internet Association's (IIA) Social Media Working Group guide to business blogging in Ireland.

1. Hotel, Dublin, April 22nd 2009
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Burlington

2. Overview
1. The Guide to Business Blogging in Ireland
- Brendan Hughes (Social Media Working Group & FBD Insurance)
2. Blogging Benefits for a Small Business
- Aedan Ryan (PuddleDucks.ie)
3. Building Community & Knowledge
- Michelle Daly (Paddy Power Trader & Junior Chamber Ireland)
4. Discussion
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4. What is a blog?
Website “web log” or “online journal”
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Posts appear in reverse chronological order
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Easily add text/images/video/audio
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Tone is personal and informal
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Facilitates comments and cross-links
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Now includes “micro-blogs” such as Twitter
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... an online community called the blogosphere
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5. Why do people blog?
Source: Technorati, 2009
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6. How big is the blogosphere?
Worldwide:
Ireland:
4,000+ Irish bloggers
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l 22% of Irish Internet users read blogs
l 21,000 Irish people are now on Twitter
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Sources: Technorati, 2009; Edelman, 2008; Irishblogs, 2009

7. Irish business blogs
financial services
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marketing
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member associations
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professional services
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recruitment
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retail
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technology
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individual consultants
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8. Why are Irish businesses blogging?
Source: IIA, 2009
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9. What does success look like?
Source: IIA, 2009
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10. Risks & Concerns
Losing control
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Breaking etiquette
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Spamming
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Hard selling
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Transparency
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Inappropriate tone / content
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Cost and effort
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