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Phil Day of POPAI - HATCH LIVE presentation - Mind the in-store gap #hatchlive #gapbetween
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HATCH LIVE - POPAI
1.
2.
HATCHLIVE THE GAP BETWEEN 2
3.
3 MIND THE (in-store)
GAP
4.
4
5.
1. KEEP THINGS
IN PERSPECTIVE
6.
INALARGESUPERMARKET, THEAVERAGESHOPPER SEESFOURITEMSOFP-O-PPERSECOND. 6
7.
7
8.
2. TIMES THEY
AREN’T-A-CHANGIN’
9.
9
10.
10 ACTUALLYNOT THATLONG, LONG AGO…
11.
11
12.
13.
13
14.
14
15.
3. KEEP IT
SIMPLE
16.
16
17.
4. THIS ISN'T
MY FIRST TIME
18.
18
19.
19
20.
21.
21
22.
5. TAKE IT
HOME
23.
SHOPPERS TAKING THE
SHOP HOME
24.
25.
6. START INTERRUPTING
26.
7. WHAT’S IN
IT FOR ME?
27.
28.
88. IN-STORE IS
NOT ONE GAP, BUT MANY
29.
30.
SHOPPERS ARE NOT
FALLING THROUGH THE GAPS
31.
32.
BRANDS AND RETAILERS
ARE
33.
POPAI.CO.UK
34.
34 END.
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