The danger of sticking with a working title for so long is that you run the risk of effectively undo...

1. Wreckfest
The danger of sticking with a working title for so long is that you run the risk of effectively undoing
months or even years of marketing the moment you slap that new moniker on--after all, names tend
to stick, no matter what they are. On the other hand, Next Car Game is not much of a name, so say
hello to Bugbears Wreckfest. Hello, Wreckfest! I can not promise I will remember your new name,
but I am glad to see you have introduced "true" internet multiplayer in your latest early access build.
18-player multiplayer is the Big Thing of Wreckfests Build #6, and you will be able to utilise this in
the games Racing, Demolition Derby, and new Deathmatch and Team Deathmatch modes. In the last
two you are allowed to respawn upon destruction and get right back into the race. Which is nice.
Source:
http://www.pcgamer.com/next-car-game-finally-has
-a-proper-name-wreckfest/