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1. Taking the Brand Laureate to the next higher level, the BrandLaureate International
Awards will be the first international brand award that represents true global
recognition that is reserved exclusively for the world’s best brands!
Brands are not confined to just products and services but include individuals.
Successful individuals who have contributed greatly to the growth of a business, brand
or an industry are personalities in their own right. The Asia Pacific Brands Foundation
(APBF) takes cognizance of the role of these individuals and their contributions to
society.
The BrandLaureate Brand Personality Awards is initiated to honor these successful
individuals whose contributions have helped the nation to grow, enhanced the well
being of society and make our lives more comfortable.
Hall of Fame – Lifetime Achievement Award
Legendary Award
BrandLaureate Patron Award
BrandLaureate World Record Award
About The BrandLaureate International Awards
The BrandLaureate International Awards – the world’s leading brand award. Nobel
Laureate winners such as Nelson Mandela and other luminaries like Steve Jobs, Mark
Zuckerberg, Hillary Clinton, Edward de Bono, Dr Joseph Stiglitz (Nobel Memorial Prize
in Economic Sciences 2001) plus the world’s most recognized brands have received
the Brand Laureate award. Now the founder of the Brand Laureate is launching the
BrandLaureate International Awards. It is so exclusive that the International award is
truly reserved for only the world’s best brands and awarded just once every four years
– Country Awards on a country by country basis will be awarded annually, followed by

2. Regional Awards every third year, culminating in the International Awards in a
glittering international ceremony every fourth year.
Taking the Brand Laureate to the next higher level, the BrandLaureate International
Awards will be the first international brand award that represents true global
recognition that is reserved exclusively for the world’s best brands!
With such exclusivity, the BrandLaureate International Award will be coveted by many
but is rightly reserved solely for brands that are genuinely deserving of recognition as
one of the world’s best brands in its category! That is our pledge – the BrandLaureate
International Awards is the only global brand award that the world’s best brands can
aspire to!
Past winners Award Criteria & Methodology
The brand nominees have to pass a four tier evaluation process and will be first
assessed by an Evaluation Committee according to criteria set by the BrandLaureate
International Awards. The model ascribes values to each variable (totalling up to a
maximum of 500 points) in order to assess whether the brand qualifies to be
considered for the award. The methodology covers the following 4 variables:
1. Brand Image and Identity covering the brand reputation, brand culture, the
brand’s longevity, prestige, consistency and stability – Maximum 125 points;
2. Brand Leadership covering Market share, Market awareness, Market positioning
and the brands competitive profile – Maximum 125 points;
3. The Brand’s Geography covering internationality, ambition, international
positioning, relative market share and geographic spending – 125 points; and
4. Brand Equity including brand performance and profitability, brand strategy plus
brand communications – 125 points.
Secondly, the entire evaluation process will be audited by a Big Four Audit firm. The
shortlisted brands will be sent for final evaluation and official endorsement by an
Award Committee. The Committee will have the final say on whether a shortlisted
brand has met the standards befitting an awardee of BrandLaureate International
Awards and its decision shall be final.

3. Contact Us
Suite 33-01, 33rd Floor, Keck Seng Tower, 203, Jalan Bukit Bintang , 55100 Kuala
Lumpur, Malaysia
Phone: +(603) – 2116 5812
Email: info@brandlaureate.org
Website: http://brandlaureate.org