A Chevy marketing executive stumbled over his words when presenting the World Series MVP with a new truck, saying it had "class leading winning, um, you know, technology and stuff." This led to the hashtags #ChevyGuy and #Technologyandstuff trending on social media. However, Chevy embraced the blunder by updating their website with the hashtag, turning a potential embarrassment into an internet marketing success.

1. World Series' #ChevyGuy an internet, marketing hit
Chevy may have dropped the ball, but it's rolling with it.
Last night while presenting World Series MVP Madison Baumgarner with a brand new Chevrolet
Colorado pickup to go along with his trophy, regional zone manager Rikk Wilde looked a little out of
his element, and stumbled through his speech.
Wilde said of the truck, "it combines class leading winning, um, you know, technology and stuff, with
WiFi powered by OnStar," while discussing the features of the new small pickup.
The performance earned him the Twitter hashtag #ChevyGuy which quickly trended, and was joined
by #Technologyandstuff in the social media frenzy that followed.
But GM, and apparently Wilde, got in on the joke in a big way, updating the Colorado website with
the tagline: You Know You Want a Truck, #TechnologyAndStuff.
Talk about taking advantage of an error, even your own.