Creating an Exceptional Website

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Is your website selling? If you're not sure the answer is probably no. Your website is your key to online success. This short session will teach you a few simple step and easy fixes to make sure your website is a red hot 24/7 sales tool!

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Creating an Exceptional Website

  1. 1. Click to edit Master title style Get your book marketing on the express train to success! Create an Exceptional Website! Turning authors into Success StoriesAuthor Marketing Experts Inc http://www.amarketingexpert.com
  2. 2. Click to edit Master title style Website 101 Creating an Exceptional WebsiteAuthor Marketing Experts Inc www.amarketingexpert.com
  3. 3. Click to edit Master title style Website Mission • Set a single purpose: – Build community, sell your book, capture emails • Design your website around your primary objective • Dont overwhelm: keep it clean and simpleAuthor Marketing Experts Inc www.amarketingexpert.com
  4. 4. Website edit Master title style Click to Rules of the Road • Don’t oversell • Avoid “hype” • Balance giving and receiving • Provide information and entertainment • Give your visitors solid reasons to spend time on your site and return, again and againAuthor Marketing Experts Inc www.amarketingexpert.com
  5. 5. Ingredients for a Great Website Click to edit Master title style • Clear and concise .com domain name • Homepage: define your primary goal and showcase it on “page 1” • Easy navigation • Build community, capture emails • Fast ‘n easy checkoutAuthor Marketing Experts Inc www.amarketingexpert.com
  6. 6. Click to edit Master title styleAuthor Marketing Experts Inc www.amarketingexpert.com
  7. 7. Click to edit Master title style Website Musts • Your Website isn’t a magazine • Does your site work in different browsers (www.anybrowser.com) • Page to page consistency…Author Marketing Experts Inc www.amarketingexpert.com
  8. 8. The Importance ofMaster title style Click to edit Page to Page ConsistencyAuthor Marketing Experts Inc www.amarketingexpert.com
  9. 9. Driving Sales Master title style Click to edit • Shorten the staircase: Make purchasing clear, quick and easy. • Add a link to Amazon – builds credibility. • Offer only a few choices. • Use PayPal or a shopping cart. Make checkout fast!Author Marketing Experts Inc www.amarketingexpert.com
  10. 10. Words on your Website…. style Click to edit Master title • Lots of white space • Scannable text • Headlines are important, even highlighting keywords • Remember that “maybe’s rule” – keep ‘em coming back • Ethical bribeAuthor Marketing Experts Inc www.amarketingexpert.com
  11. 11. Understanding Basic SEO style Click to edit Master title • On Page Factors: what happens on your website • Off Page Factors: incoming links to your siteAuthor Marketing Experts Inc www.amarketingexpert.com
  12. 12. Four Steps to Great SEO style Click to edit Master title 1. Pick unique page titles: – Your keywords and phrases. 1. Secure URLs that draw your target readers like a vacuum. 2. Blog, blog, blog because Google spiders blog pages 24/7. 3. Syndicate articles, press releases and author interviews online (with links back to your site).Author Marketing Experts Inc www.amarketingexpert.com
  13. 13. Click to edit Master title styleAuthor Marketing Experts Inc www.amarketingexpert.com
  14. 14. Click to editTraffic! title style Know your MasterAuthor Marketing Experts Inc www.amarketingexpert.com
  15. 15. Click to edit Master title style Social Media TrafficAuthor Marketing Experts Inc www.amarketingexpert.com
  16. 16. Click to edit Master title style Thank you for attending!Author Marketing Experts Inc www.amarketingexpert.com
  17. 17. Is your book marketing campaign just peddling along? Call us today for a free consultation!Author Marketing Experts Inc Contact:(858) 560-0121penny@amarketingexpert.comwww.amarketingexpert.com/

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