Is your website selling? If you're not sure the answer is probably no. Your website is your key to online success. This short session will teach you a few simple step and easy fixes to make sure your website is a red hot 24/7 sales tool!

1. Click to edit Master title style
Get your book marketing
on the express train to
success!
Create an Exceptional Website!
Turning authors into Success Stories
Author Marketing Experts Inc http://www.amarketingexpert.com

2. Click to edit Master title style
Website 101
Creating an
Exceptional Website
Author Marketing Experts Inc www.amarketingexpert.com

3. Click to edit Master title style
Website Mission
• Set a single purpose:
– Build community, sell your book, capture emails
• Design your website around your primary objective
• Don't overwhelm: keep it clean and simple
Author Marketing Experts Inc www.amarketingexpert.com

4. Website edit Master title style
Click to Rules of the Road
• Don’t oversell
• Avoid “hype”
• Balance giving and receiving
• Provide information and entertainment
• Give your visitors solid reasons to spend time on
your site and return, again and again
Author Marketing Experts Inc www.amarketingexpert.com

5. Ingredients for a Great Website
Click to edit Master title style
• Clear and concise .com domain name
• Homepage: define your primary goal and showcase it
on “page 1”
• Easy navigation
• Build community, capture emails
• Fast ‘n easy checkout
Author Marketing Experts Inc www.amarketingexpert.com

6. Click to edit Master title style
Author Marketing Experts Inc www.amarketingexpert.com

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Website Musts
• Your Website isn’t a magazine
• Does your site work in different browsers
(www.anybrowser.com)
• Page to page consistency…
Author Marketing Experts Inc www.amarketingexpert.com

8. The Importance ofMaster title style
Click to edit Page to Page Consistency
Author Marketing Experts Inc www.amarketingexpert.com

9. Driving Sales Master title style
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• Shorten the staircase: Make purchasing clear, quick
and easy.
• Add a link to Amazon – builds credibility.
• Offer only a few choices.
• Use PayPal or a shopping cart. Make checkout
fast!
Author Marketing Experts Inc www.amarketingexpert.com

10. Words on your Website…. style
Click to edit Master title
• Lots of white space
• Scannable text
• Headlines are important, even highlighting keywords
• Remember that “maybe’s rule” – keep ‘em coming
back
• Ethical bribe
Author Marketing Experts Inc www.amarketingexpert.com

11. Understanding Basic SEO style
Click to edit Master title
• On Page Factors: what happens on your website
• Off Page Factors: incoming links to your site
Author Marketing Experts Inc www.amarketingexpert.com

12. Four Steps to Great SEO style
Click to edit Master title
1. Pick unique page titles:
– Your keywords and phrases.
1. Secure URLs that draw your target readers like a
vacuum.
2. Blog, blog, blog because Google spiders blog pages
24/7.
3. Syndicate articles, press releases and author
interviews online (with links back to your site).
Author Marketing Experts Inc www.amarketingexpert.com

13. Click to edit Master title style
Author Marketing Experts Inc www.amarketingexpert.com

14. Click to editTraffic! title style
Know your Master
Author Marketing Experts Inc www.amarketingexpert.com

15. Click to edit Master title style
Social Media Traffic
Author Marketing Experts Inc www.amarketingexpert.com

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Thank you for attending!
Author Marketing Experts Inc www.amarketingexpert.com

17. Is your book marketing campaign
just peddling along?
Call us today for a free consultation!
Author Marketing Experts Inc
Contact:
(858) 560-0121
penny@amarketingexpert.com
www.amarketingexpert.com/