Sometimes Amazon is a bit of a moving target, which does keep a person trying to track their changes very much on their toes.

1. Big Changes for
Amazon Categories
What You Need To Know About The
Moving Target Known as Amazon

2. Amazon’s Niche Categories
WhatareAmazonNicheCategories?
You can, and should, keep
your title in a niche category
within a broad market.
Refer to this in my book:
http://bit.ly/HowToSellYourBooksByThe
TruckloadonAmazon
See more at: Big Changes for Amazon Categories

3. Amazon’s Niche Categories
WhereShouldYouPutYourBookonAmazon?
You can load your book into
two major categories
 We want to hit the top of our main category, but
the bigger categories are too cluttered with titles
 Hitting top of category will give extra juice to
your Amazon book—making it easier for readers
to find it
See more at: Big Changes for Amazon Categories

4. Amazon’s Niche Categories
WhereShouldYouPutYourBookonAmazon?
DIG DEEP Within
Amazon Book Categories
See more at: Big Changes for Amazon Categories
Find something really
niche
Sub-categories were
helpful, but things are
changing
Amazon has eliminated a
lot of these categories

5. Amazon’s Niche Categories
AreYouCheckingYourBook’sPlacement?
If You Have a Fiction Book—
Things Have Probably Changed
See more at: Big Changes for Amazon Categories
Access your Amazon back end
Check settings to see where you have your book
placed
The category may not even exist any longer
Some subcategories in fiction and genre fiction
are still around, but not nearly as many

6. Amazon’s Niche Categories
AreYouCheckingYourBook’sPlacement?
See more at: Big Changes for Amazon Categories
If a category has a small amount
(under 50 titles) you can hit top of
category easily…but you need to
know about themes
Themes allow readers to identify
books by keywords—if your book
doesn’t utilize the keywords a
reader uses to search, you won’t
be found

7. Amazon’s Niche Categories
AreYouCheckingYourBook’sPlacement?
How You Can Use Theme Keywords to
Get Your Book Found
See more at: Big Changes for Amazon Categories
Start searching your category
 Begin where it says “All”
 Change that to Kindle Store
and select “Go”
You will see everything in the
Kindle store
 This is where you find the
themes that accompany your
book’s genre

8. Amazon’s Niche Categories
AreYouCheckingYourBook’sPlacement?
See more at: Big Changes for Amazon Categories
When you get to the Kindle store,
click on Kindle eBooks (left side)
 You will see that your recently
viewed changes, but the left
margin will be the same
Click on your genre and start
digging through the drop-down
menu

9. Amazon Themes and Keywords
AddingThemestoYourBook
Adding Themes To Your Book
See more at: Big Changes for Amazon Categories
It’s not hard to add a theme but you
need to be clear on what your book is
about
 Niche themes are good only if
they relate to your book
 Include your theme word or
words, using one or more of the 7
allowed keywords; it should work
in less than 24 hours

10. Amazon Themes and Keywords
AddingThemestoYourBook
See more at: Big Changes for Amazon Categories
 Include theme words in your book description,
as long as it flows naturally with what you have
already written
 Insert themes by adding the single keyword to
your back end (http://bit.ly/Amazonbackend)
 This section is designed to guide you to the
right keywords to use to capture traffic
within individual themes
 You can also choose the best theme word
as listed on the left side of Amazon search,
and insert that as a keyword

11. Amazon Themes and Keywords
AddingThemestoYourBook
See more at: Big Changes for Amazon Categories
For some books, including non-fiction titles,
new themes have not yet appeared
Amazon is rolling out incrementally, so
keep checking
AAC (Amazon Author Central) should be
incorporating this into your Author Central
Page so you will be able to add themes from
there

12. Amazon Categories, Themes, and
Keywords
AmazonCategories,Themes,&Keywords
See more at: Big Changes for Amazon Categories
For more on Amazon Categories and
updates, visit Author
Marketing Experts, Inc., at
http://www.amarketingexpert.com/