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Adwalker - CP2 Fieldmarketing


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De adwalker wordt door Cp2 Fieldmarketing ingezet met de volgende taken ;
- traffic to store
- quiz / revieuws / kennistest
- overbrengen van kennis - houding en gedrag
- het meten van effectiviteit van fieldmarketing

Grote voordelen ;
- gepresonaliseerde feedback
- couponning met barcode
- meetbaar

Published in: Devices & Hardware
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Adwalker - CP2 Fieldmarketing

  1. 2. Immersive Experience <ul><li>Adwalker provides an Immersive Experience ……it’s what we do! </li></ul><ul><li>Why and how does Adwalker generate an immersive experience? </li></ul><ul><li>a) The unique combination of human & digital screen dually Engages a target </li></ul><ul><li>consumer; Adwalker takes the brand to a tightly targeted consumer….the introductory </li></ul><ul><li>brand experience </li></ul><ul><li>b) Once Engaged the Adwalker further immerses the consumer in the Brand using </li></ul><ul><li>any combination of Adwalker applications and human brand ‘mouthpiece’ </li></ul>
  2. 3. Benefits <ul><li>What are the benefits of an immersive Adwalker experience? </li></ul><ul><li>Extended, precious time, with consumers on behalf of the brand….this is </li></ul><ul><li>our measurement of success </li></ul><ul><li>The benefits of extended precious consumer time are further enhanced by </li></ul><ul><li>Adwalker Applications being fresh, modern and exciting </li></ul><ul><li>Extended consumer time is a verification of ‘opt in’ </li></ul><ul><li>The benefits of extended time with consumers cannot be measured against </li></ul><ul><li>other media……brands cannot afford not to spend time with their consumers. </li></ul><ul><li>Additional metric success is a bonus not a core benchmark </li></ul>
  3. 4. Location <ul><li>Where does the Adwalker platform operate? </li></ul><ul><li>Any requested Out of Home location; </li></ul><ul><li>In-Store </li></ul><ul><li>On-Street </li></ul><ul><li>Shopping Malls </li></ul><ul><li>Stadia </li></ul><ul><li>Pubs & Bars </li></ul><ul><li>Conferences & Exhibitions </li></ul><ul><li>Festivals </li></ul><ul><li>Airports </li></ul><ul><li>Promotional Events </li></ul><ul><li>High Interest Destinations – Times Square </li></ul><ul><li>‘ Any Location’ presented as the generic solution to where Adwalker operates </li></ul><ul><li>Client requests or Adwalker planning consultancy post ‘Brief’ highlight locations </li></ul>
  4. 5. Seasonality & Timing <ul><li>When can Adwalkers be utilised? </li></ul><ul><li>Always…….only street campaigns are effected by seasonality </li></ul><ul><li>Adwalker marketing will not specify seasonality or timing. The usage of locations </li></ul><ul><li>will be utilised in order highlight usage at specific times </li></ul><ul><li>In written and verbal form we must communicate Seasonal & Timing ubiquity </li></ul><ul><li>Our marketing materials must lead our clients to make the connection between </li></ul><ul><li>locations and seasonal requirements </li></ul><ul><li>Which brands and consumers are Adwalker relevant to? </li></ul><ul><li>Credible Brands capable of generating large, frequent campaigns for Adwalker </li></ul><ul><li>All consumers are relevant and can be targeted precisely </li></ul>
  5. 6. Adwalker Service <ul><li>What Adwalker Applications can be used to Immerse in the Brand Experience? </li></ul><ul><li>Dynamic Coupons & Print Outs </li></ul><ul><li>Games & Competitions </li></ul><ul><li>Data Collection </li></ul><ul><li>Screen Branding & Call to Action </li></ul><ul><li>Photo Marketing </li></ul><ul><li>Wireless Connectivity </li></ul>
  6. 7. Adwalker Services <ul><li>What services do Adwalker offer to ease and assist our clients? </li></ul><ul><li>a) Campaign Planning – Consultancy for standalone & campaign integration </li></ul><ul><li>b) Content Creation – Including ideas generation </li></ul><ul><li>c) User interface design </li></ul><ul><li>d) Game design & development </li></ul><ul><li>e) Graphic & digital design </li></ul><ul><li>f) Personalised coupon & ticketing design </li></ul><ul><li>g) Web design and Java programming </li></ul>
  7. 8. Agencies <ul><li>Which agencies and non direct clients introduce Adwalker to their clients? </li></ul><ul><li>a) Experiential – Primary target given Immersive Experience </li></ul><ul><li>b) Event & Promotional </li></ul><ul><li>c) Conference & Exhibitions – Organisers, not individual clients </li></ul><ul><li>d) CRM </li></ul><ul><li>e) Public Relations </li></ul><ul><li>f) Outdoor Specialists </li></ul><ul><li>g) Media Planning & Buying </li></ul><ul><li>h) Direct Response </li></ul><ul><li>i) Digital </li></ul><ul><li>j) Ethnic </li></ul><ul><li>k) Field Marketing </li></ul>
  8. 9. Diageo “ One of the most successful campaigns we have done” David Bage, Guinness Hong Kong Senior Brand Manager Dow Jones International “ Adwalker was able to get precious time with the delegates delivering the key messages, reaching and making the connection.”  Adam Ezro, Strategic Sales Manager Paramount Pictures “ Adwalkers provide a new and innovative way of reaching moviegoers. This is a new way for us to influence purchasing decisions that drive box office traffic. Amy Powell, Senior Vice President of Interactive Marketing Daimler Chrysler “ Adwalker have enabled us to directly reach hundreds of target consumers through our event activation marketing programs at sporting and public events.” Doug Sedbrook, Dodge Marketing Manager
  9. 10. CP2 - FIELDMARKETING Molenvliet 3 3961 MT Wijk bij Duurstede Tel. +31 (0)343 59 60 10 Fax. +31 (0)343 59 60 19 Email [email_address]   For more information and a live presentation, please contact: