Digital Benchmarking Credential

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Digital Benchmarking Credential

  1. 1. Selected Products - Website Benchmarking <ul><li>Why is it important? </li></ul><ul><li>You never get a second chance to make a first impression </li></ul><ul><li>and that goes for your website in particular. </li></ul><ul><li>But how do you make sure that your site really meets the </li></ul><ul><li>needs of all your stakeholders? And does it stack up against </li></ul><ul><li>the sites of your competitors or does it suffer by </li></ul><ul><li>comparison? </li></ul><ul><li>What is it? </li></ul><ul><li>A tool that shows: </li></ul><ul><li>How a website compares to the sites of direct competitors and other businesses </li></ul><ul><li>If a website is as good as it can be or if it can be even better </li></ul><ul><li>Website best practice </li></ul><ul><li>How does it work? </li></ul><ul><li>Considering corporate communications and behavioural criteria </li></ul><ul><li>Recruiting a team of analysts, that reflect the spectrum of company key stakeholders, to surf the web and asses its performance. </li></ul><ul><li>Combining BM extensive knowledge of digital universe and client’s corporate communication objectives to provide relevant analysis and deliver key conclusions and recommendations. </li></ul><ul><li>What you get </li></ul><ul><li>A report card and plan of action to improve your positioning, perception and communications performance in the digital world. </li></ul><ul><li>Visual charts to see at a glance how your site performs on each of the criteria we have examined. best practices that can be adapted or adopted for your website. </li></ul><ul><li>A set of actionable recommendations </li></ul>Going beyond Website benchmarking: Ask us about our complete Digital Check-Up
  2. 2. What does it look like? Selected Products - Website Benchmarking

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