Blogging Zero to Hero


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Learn how to blog and be successful at it.

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Blogging Zero to Hero

  1. 1. Be a Blogging Rock Star <ul><li>Jason Blanton </li></ul>
  2. 2. Introduction <ul><li>You can download this presentation and find links to all resources on my blog. </li></ul><ul><li> </li></ul><ul><li>Contact me at [email_address] </li></ul><ul><li>Or Twitter @blantonious </li></ul>
  3. 3. Choosing your Topic <ul><li>Write about your passion </li></ul><ul><li>Write about something you want to learn </li></ul><ul><li>Write about what’s hot </li></ul><ul><li>Write about whatever you damn well please </li></ul><ul><li>Just be sure you write about something </li></ul><ul><li>There are no rules. </li></ul>
  4. 4. Host your own blog <ul><li>Get to choose your blog platform WordPress is what I’ll cover. </li></ul><ul><li>More flexibility over a hosted blog. </li></ul><ul><li>Your not tied to a specific service. </li></ul><ul><li>The fun of building your own domain authority.  </li></ul><ul><li>Its cool to have your own domain. </li></ul>
  5. 5. Title and Domain <ul><li>Picking your Title and Domain </li></ul><ul><li>Title will be easier than the Domain </li></ul><ul><li> uses keywords to make a domain name that is available </li></ul><ul><li>Register name: I use Dotster because of service and ease of use. Not the cheapest. </li></ul>
  6. 6. Hosting and Blog Software <ul><li>WordPress – Easy, Supported and FREE </li></ul><ul><li>Web host needs PHP and MySQL </li></ul><ul><li>I use Hostgator which also has Fantastico Hostgator will cost you $10 a month </li></ul><ul><li>Alternative Install: “Famous Five minute Install” </li></ul><ul><li>Now your Domain, Hosting and WordPress install is complete. </li></ul>
  7. 7. Configure <ul><li>Login to </li></ul><ul><li>Go through and get acquainted with administration area. </li></ul><ul><li>Chane permalinks from ?p=21 to post name or something more meaningful </li></ul><ul><li>Also should hold comments in moderation until approved. Helps with Spam. </li></ul><ul><li>Go through and make changes that suit your needs. </li></ul>
  8. 8. Blog Theme <ul><li>Use a free theme in the beginning. </li></ul><ul><li>Hire someone on to tweak free theme if need be. </li></ul><ul><li>A custom theme will cost anywhere from $200 to about $1000. </li></ul><ul><li>FTP theme to wp-content/themes and activate in administration console. </li></ul>
  9. 9. Plugins <ul><li>WordPress Plug-ins are apps that allow you to extend WordPress to do almost anything you can think of. </li></ul><ul><li>Plug-in directory can be found here: </li></ul><ul><li>Most plug-ins are free but there are a few that will cost you. Usually $50 - $100 </li></ul><ul><li>FTP plugins to wp-content/plugins and activate them in Admin area. </li></ul>
  10. 10. Recommended Plug-ins <ul><li>Askimet – Fights against comment spam </li></ul><ul><li>Share This – Allow readers to easily share on social media and bookmark sites </li></ul><ul><li>Feedburner Replacement – Replaces default RSS feed with FeedBurner RSS </li></ul><ul><li>Popularity contest – Lists your most popular posts in sidebar. </li></ul><ul><li>Subscribe to comments – Emails commenter any new comments. </li></ul>
  11. 11. Plug-ins cont. <ul><li>Related Posts – Puts list of related posts under each post. </li></ul><ul><li>WP-Contact Form – Easily create a contact form for visitors to email you. </li></ul><ul><li>WordPress DataBase BackUp – Easily backup your WordPress Database. </li></ul><ul><li>All in one SEO Pack – Helps with Search Engine Optimization. </li></ul>
  12. 12. Writing <ul><li>By far the most important part of Blogging. </li></ul><ul><li>Write in a conversational tone. </li></ul><ul><li>Write for People First and search engines second. </li></ul><ul><li>Choose your writing frequency and stick with it. Your readers will demand it. </li></ul><ul><li>Remember that your posts are the start or continuation of a conversation. </li></ul>
  13. 13. Writing cont. <ul><li>Include links to other resources that you write about in your posts. </li></ul><ul><li>Proof read your posts and have someone else proof them if you can. </li></ul><ul><li>Be real, use your own voice. </li></ul>
  14. 14. Blogging Bascis <ul><li>Read and subscribe to other blogs. </li></ul><ul><li>Comment on other blogs. </li></ul><ul><li>Set up Google News Alerts to keep up with what’s going on in your Niche. </li></ul><ul><li>Continue Learning as Blogging evolves. </li></ul>
  15. 15. Promotion <ul><li>Once your blog is going its time to tell people about it. </li></ul><ul><li>Don’t spam, but tell your friends, family and social networks about your blog. </li></ul><ul><li>Ping other blogs by linking to them. </li></ul><ul><li>Make it easy for others to share your posts. (Share This Plug-in) </li></ul><ul><li>Post to your Facebook, MySpace and other social media networks. </li></ul>
  16. 16. Promotion Cont. <ul><li>Have contests – Give something away as a reward to get people to do something. </li></ul><ul><li>Reward participation – Give your readers a link back for commenting or giving you a link. </li></ul><ul><li>Keep it compelling. Once you get a reader your goal is to keep them. </li></ul><ul><li>Thank your readers for commenting, linking, subscribing . . . </li></ul>
  17. 17. Still more promotion <ul><li>Guest write for other blogs. The owners usually let you plug your own blog. </li></ul><ul><li>Trade links with other blogs in your niche. </li></ul><ul><li>Twitter about new posts. </li></ul><ul><li>Put your blogs url in the signature of all emails. </li></ul><ul><li>But most importantly write compelling content that people want to share. </li></ul>
  18. 18. A word on making money <ul><li>The easiest way to make money blogging, is to get a job and blog while your on the clock.  </li></ul>
  19. 19. Resources <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  20. 20. Have Fun! <ul><li>You can forget about the first 19 slides of this talk if you can’t have fun while your Blogging! </li></ul><ul><li>Thank you and I look forward to reading you in the Blogosphere. </li></ul><ul><li>[email_address] </li></ul>