4. WHY THE NOTE 3?
First Generation
Samsung Galaxy Note
Second Generation
Samsung Galaxy Note II
Third Generation
Samsung Galaxy Note III
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•
•
•
•
•
Better Resolution
Lighter
13 MP Camera
Multi-Screen Option
Faster Processor
State of the Art OS
7. ADVERTISEMENT AND DISTRIBUTION
Amazon
AT&T
Verizon
Sprint
Internet Sales
Internet Sales
Internet Sales
Internet Sales
In-Store Sales
In-Store Sales
In-Store Sales
Amazon
AT&T
Verizon
Sprint
Search Engines
Radio
Radio
Radio
Website
TV
TV
TV
Search Engine
Search Engine
Search Engine
Social Media
Internet Radio
Social Media
Internet Radio
Internet Radio
10. TARGET AUDIENCE
Andrew Glass, Sales Director of Samsung UK suggested the business minded smartphone-come-tablet hybrid will be perfect for
those carrying handbags as the 5.5-inch display will be too large for many pockets.
“The Galaxy Note is really good for the female market,” said Glass describing the device as “a merger between smartphones and
tablets.” He added: “To have a handbag and be able to put a 5.57-inch phone in instead of a 10.1-inch tablet is something that I
think will capture the female market.”
Geography
City Life
Demographic
Young Female
Woman
Single
Educated
Psychographics
Fun, Creative
Personality
City and Apartment
Dwellers
Benefits
Organization
Ease
Flexible
Almost Tablet
Usage Rate
Daily Usage
15. RESEARCH
MY RESEARCH:
SAMSUNG’S RESEARCH:
GOOGLE.
•
THE COMPANY IS NOT FOCUSED ON REINVENTING THE WHEEL, OR
CREATING A COMPLETELY NEW MARKET AS APPLE HAS DONE IN THE PAST.
SAMSUNG IS USING SMART MARKET RESEARCH TO CREATE INNOVATIVE
PRODUCTS DESIGNED FOR EXISTING MARKETS, AND IT’S HELPING TO
PROPEL ANDROID TO SUCCESS.
•
THE COMPANY HAS OVER 42,000 EMPLOYEES FOCUSED ON PRODUCT
RESEARCH AND DEVELOPMENT EACH YEAR. THEY SPEND TIME
SURVEYING CUSTOMERS, CONDUCTING FOCUS GROUPS, AND ANALYZING
MARKET TRENDS. THEY ALSO INVEST APPROXIMATELY 10% OF THEIR
PROFITS IN THE AREA OF RESEARCH AND DEVELOPMENT.
AMAZON.
VERIZON.
SPRINT.
FACEBOOK.
YOUTUBE.
16. PRODUCT CHOICE
WOULD HAVE I CHOSE A DIFFERENT PRODUCT?
YES, I WOULD HAVE PREFERRED TO SEE MORE OF A VARIANCE IN THE PRICE OF THE ITEM ACROSS MANY
STORES. CELLULAR SERVICE PROVIDERS ARE STICKLERS.
NO, I LOVE THIS PHONE, AND IT LED TO CONFIRMING MY DECISION TO BUY THE PHONE.
17. EXISTENCE
• DATA PLANS WITH CELLUAR SERVICE COMPANIES ARE 2 YEARS. BY THAT TIME…?
GALAXY NOTE 4? NOTE 5?
HOW LONG HAVE YOU HAD YOUR PHONE?
LESS THAN 2 YEARS, I BET.
THE SAME WITH THE NOTE 3
18. REFLECTIONS
MORE MINI COMMERCIALS!!
AVERAGE SAMSUNG GALAXY NOTE 3 YOUTUBE VIDEO
1:30!?!
MORE SOCIAL MEDIA – AMAZON DIDN’T EVEN SAY ANYTHING ABOUT IT
ACTUALLY CREATE SALES! – NOT ONE COMPANY DROPPED PRICES FOR BLACK FRIDAY OR
CYBER MONDAY!
19. OUTCOMES
Just because there is “SALE” Your product may not have dropped in price.
Because of SNEAKY marketers.
Many steps are involved in
Executing effective marketing.
21. ENHANCEMENTS TO MARKETING
• THE SAMSUNG GALAXY NOTE 3 IS SO VERSATILE, YET IT ONLY IS TARGETED TO WOMEN.
• HOW PROFITABLE WOULD IT BE TO MARKET SEGMENT THE PRODUCT TO:
•YOUNG BUSINESS MEN – PERFORMANCE AND VERSATILITY
•BABY BOOMERS – LARGER SCREEN – EASIER TO USE
•TEENAGERS AND COLLEGE STUDENTS – HOMEWORK AID
22. GLOBAL VISION
•
SAMSUNG GALAXY NOTE
III WITH SNAPDRAGON
800
(SM-N9005)
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•
FRANCE
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IRELAND
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FRANCE (BOUYGUES)
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IRELAND (METEOR)
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BULGARIA
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FRANCE (SFR)
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IRELAND (O2)
AUSTRALIA
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BULGARIA
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GERMANY
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AUSTRALIA (OPTUS)
BULGARIA (MTL)
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GERMANY (O2)
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AUSTRALIA (TELSTRA)
BULGARIA (VVT)
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AUSTRALIA (VODAFONE)
CROATIA (TELE2)
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AUSTRIA (3
HUTCHISON)
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BOSNIA AND
HERZEGOVINA (BH
TELECOM)
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NETHERLANDS
(VODAFONE)
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POLAND (PLAY)
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SINGAPORE (STARHUB)
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SWEDEN
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PORTUGAL (OPTIMUS)
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SLOVAKIA
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SWEDEN (TRE)
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NEW ZEALAND
(VODAFONE)
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PORTUGAL (TMN)
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SLOVAKIA
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SWITZERLAND
IRELAND (THREE)
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NEW ZEELAND
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PORTUGAL (TPH)
•
SLOVENIA
•
•
IRELAND (VODAFONE)
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NORDIC COUNTRIES
•
PORTUGAL (VODAFONE)
•
SLOVENIA (MOBITEL)
SWITZERLAND
(SWISSCOM)
GERMANY (T-MOBILE)
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ITALY
•
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ROMANIA
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SLOVENIA (SI.MOBIL)
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USA (AT&T)
NORWAY (TELENOR)
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GERMANY (VODAFONE)
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ITALY (H3G)
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ROMANIA (VODAFONE)
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UNITED KINGDOM
GREECE
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ITALY (TIM)
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PAPUA NEW GUINEA
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SAUDI ARABIA
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CROATIA (VIPNET)
•
SOUTH AFRICA
(VODAFONE)
•
OPEN AUSTRIA
UNITED KINGDOM
(H3G)
AUSTRIA (A1)
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CYPRUS
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GREECE (COSMOTE)
•
ITALY (VODAFONE)
•
PHILIPPINES
•
SERBIA (TELEKOM)
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UNITED KINGDOM (O2)
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BALTIC
•
CYPRUS (CYTAMOBILE
VODAFONE)
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PHILIPPINES (GLOBE)
•
•
O2U
•
BELGIUM / LUXEMBURG
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PHILIPPINES (SMART)
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•
UNITED KINGDOM
(VODAFONE)
•
BOSNIA AND
HERZEGOVINA
•
VOD
•
BOSNIA AND
HERZEGOVINA
•
•
GREECE (VODAFONE)
HONG KONG
•
•
ITALY (WIND)
JAPAN
SERBIA (TELENOR)
SERBIA (VIP)
•
CZECH REPUBLIC
HUNGARY
•
LUXEMBOURG
•
PHILIPPINES (SUN)
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SINGAPORE
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•
CZECH REPUBLIC (O2C)
HUNGARY (TELENOR)
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MALAYSIA
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POLAND
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SINGAPORE
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•
CZECH REPUBLIC
(VODAFONE)
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HUNGARY (VDH)
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NETHERLANDS
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POLAND (PLUS)
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SINGAPORE (SINGTEL)
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SOUTH AFRICA (XFM)
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SOUTH EAST EUROPE
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SPAIN
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SPAIN (MOVISTAR)
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SPAIN (VODAFONE)
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SPAIN (YOIGO)
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SWEDEN
