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6    A wealth of health-related information
     within reach: WebMD    ®
                                                                                   Contact us
                                                                                   for more information.
This personalized online tool is powered by WebMD—the web’s                        To learn more about what 360° Health and
most trusted provider of health information—and can help                           our other new and progressive products
your employees make smarter health care decisions. It gives                        can do for your employees’ health and
them easy access to thousands of health and wellness articles,                     your company’s bottom line, call your
newsletters, tools and databases designed to help make                             Blue Cross of California representative or
maintaining their health easier. By urging employees to adopt                      visit www.bluecrossca.com. We’re ready to
positive behavior changes, WebMD can also contribute to                            help you institute a new, more innovative
a reduction in absenteeism and better company productivity.                        approach to health care coverage throughout
                                                                                   your company. Are you?

7    Lending pregnant employees
     a helping hand: Future Moms
Thanks to Future Moms, expectant mothers can create
one-on-one relationships with registered nurses, who are
supported by multidisciplinary teams made up of pharmacists,
dietitians, health educators, medical directors and social
workers. Through toll-free, 24/7 access to these nurses,
mothers-to-be get information on proper nutrition, diet and
exercise during pregnancy, prenatal and birth kits that include
child health and safety information, and the names of
physicians and hospitals specializing in high-risk pregnancies.
                                                                                                                                                                                                                                                  ®
The program has been effective too. Thanks to the support it                                                                                                                                                          360° HEALTH:
provides, there’s been a 10% reduction in Neonatal Intensive
Care Unit (NICU) days as well as a 32% reduction in the average                                                                                                                             The way to healthier
cost of prematurity cases.1                                                                                                                                                                    employees and a
                                                                                                                                                                                           healthier bottom line.


HE ALTH    DENTAL      VISION     LIFE




                                                                                                                                                                                                                                                                                            Through special arrangements with the publisher,
                                                                                                                                                                                                                                                                                                  this Blue Cross of California cover has been
                                                                                                                                                                                                                                                                                              placed on a limited number of copies of Forbes.
                                                                                                                                                                                                                                                                                            It does not constitute an endorsement by Forbes,
                                                                                                                                                                                                                                                                                                              and no endorsement is implied.




                                                                  03 019959-Z1885_WELP_Sprd_A.indd
                                                                             Document
                                                                                                                                                                                                                                      PUBLICIS & HAL RINEY
                                                                                                                                                                                                                                                          S A N F R A N C I S CO

                                                                  Laser%     Updated: 09-18-2007 10:09:15           EPro: bart_jeff                                        Job: WELPANT-Z1885-019959                               Approvals      By    Date

                                                                  100               Title: 4-page Forbes wrap #3
                                                                              1st insert: 11.26.07
                                                                                                                         Actual art:
                                                                                                                          – All type and logos
                                                                                                                                                                                             Fonts:
                                                                                                                                                                                              Frutiger 57 Condensed
                                                                                                                                                                                              Frutiger 67 Bold Condensed
                                                                                                                                                                                                                                   Art Director
                                                                                                                                                                                                                                    Copywriter
                                                                                                                                                                                                                                                               Rosana Mojica
                                                                                                                                                                                                                                                               Joe Bultman
                                                                                Version: Outside Spread A                FPO art:
                                                                                   Pubs: Kinergy Printing Company         – All photographic art                                              TVNordCondEF Light                   Project Mgr                 Catherine Moore
                                                                  Released                                                                                                                    TVNordCondEF Regular
                                                                                                                         Additional production notes:                                                                                Print Prod                Jill Palmer
                                                                  00-00                                                   – Color and art from front cover (left side of mechanical) extends TVNordEF Bold
                                                                                                                                                                                              TVNordEF Light                        Studio Mgr
                                                                                                                            to fill spine, per provided specs
                                                                                                                          – 1 pt. yellow frame prints 4C match of PMS 606: 0C 4M 100Y 12K     TVNordEF Regular                     Buddy Check
                                                                                                                          – All red elements print 4C match of PMS 7418: 0C 70M 60Y 5K
                                                                                                                                                                                                                                   Creative Dir
                                                                                                                          – Black type prints 100K
                                                                                                                          – Gray type prints 65K                                                                                    Acct Mgmt
                                                                                                                          – Blue in BCC lock-up prints 4C match of PMS 300: C100 M43 Y0 K0
                                                                                                                                                                                                                                   Proofreader
                                                                                                                          – White type and Forbes logo knock out
                                                                                                                          – Vendor will ensure bottom of ocean photo is dark enough that                                                 Legal
                                                                             Color/B&W: 4C                                  white legal type can be read against it
                                                                                                                                                                                                                                         Client
                                                                                                                          – .5 magenta keyline indicates trim and does not print
                                                                              Pickup ref:
                                                                                                                                                                                                                                   Product Info                                  Slug_0-6

                                                                                   Live: 15.375" x 9.5"                                                                                     CTA verification            By   Date                               By      Date
                                                                                   Trim: 16.375" x 10.5"                                                                                    Toll-free#/Acct Mgmt                     Toll-free#/Proofreader
                                                                                  Bleed: 16.625" x 11"
                                                                                                                                                                                                   URL/Acct Mgmt                           URL/Proofreader
                                                                                 Gutter: .375"
                                                                                  Scale:                                                                                                         Email/Acct Mgmt                         Email/Proofreader

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Blue Cross Blue Shield Of Ca

  • 1. 6 A wealth of health-related information within reach: WebMD ® Contact us for more information. This personalized online tool is powered by WebMD—the web’s To learn more about what 360° Health and most trusted provider of health information—and can help our other new and progressive products your employees make smarter health care decisions. It gives can do for your employees’ health and them easy access to thousands of health and wellness articles, your company’s bottom line, call your newsletters, tools and databases designed to help make Blue Cross of California representative or maintaining their health easier. By urging employees to adopt visit www.bluecrossca.com. We’re ready to positive behavior changes, WebMD can also contribute to help you institute a new, more innovative a reduction in absenteeism and better company productivity. approach to health care coverage throughout your company. Are you? 7 Lending pregnant employees a helping hand: Future Moms Thanks to Future Moms, expectant mothers can create one-on-one relationships with registered nurses, who are supported by multidisciplinary teams made up of pharmacists, dietitians, health educators, medical directors and social workers. Through toll-free, 24/7 access to these nurses, mothers-to-be get information on proper nutrition, diet and exercise during pregnancy, prenatal and birth kits that include child health and safety information, and the names of physicians and hospitals specializing in high-risk pregnancies. ® The program has been effective too. Thanks to the support it 360° HEALTH: provides, there’s been a 10% reduction in Neonatal Intensive Care Unit (NICU) days as well as a 32% reduction in the average The way to healthier cost of prematurity cases.1 employees and a healthier bottom line. HE ALTH DENTAL VISION LIFE Through special arrangements with the publisher, this Blue Cross of California cover has been placed on a limited number of copies of Forbes. It does not constitute an endorsement by Forbes, and no endorsement is implied. 03 019959-Z1885_WELP_Sprd_A.indd Document PUBLICIS & HAL RINEY S A N F R A N C I S CO Laser% Updated: 09-18-2007 10:09:15 EPro: bart_jeff Job: WELPANT-Z1885-019959 Approvals By Date 100 Title: 4-page Forbes wrap #3 1st insert: 11.26.07 Actual art: – All type and logos Fonts: Frutiger 57 Condensed Frutiger 67 Bold Condensed Art Director Copywriter Rosana Mojica Joe Bultman Version: Outside Spread A FPO art: Pubs: Kinergy Printing Company – All photographic art TVNordCondEF Light Project Mgr Catherine Moore Released TVNordCondEF Regular Additional production notes: Print Prod Jill Palmer 00-00 – Color and art from front cover (left side of mechanical) extends TVNordEF Bold TVNordEF Light Studio Mgr to fill spine, per provided specs – 1 pt. yellow frame prints 4C match of PMS 606: 0C 4M 100Y 12K TVNordEF Regular Buddy Check – All red elements print 4C match of PMS 7418: 0C 70M 60Y 5K Creative Dir – Black type prints 100K – Gray type prints 65K Acct Mgmt – Blue in BCC lock-up prints 4C match of PMS 300: C100 M43 Y0 K0 Proofreader – White type and Forbes logo knock out – Vendor will ensure bottom of ocean photo is dark enough that Legal Color/B&W: 4C white legal type can be read against it Client – .5 magenta keyline indicates trim and does not print Pickup ref: Product Info Slug_0-6 Live: 15.375" x 9.5" CTA verification By Date By Date Trim: 16.375" x 10.5" Toll-free#/Acct Mgmt Toll-free#/Proofreader Bleed: 16.625" x 11" URL/Acct Mgmt URL/Proofreader Gutter: .375" Scale: Email/Acct Mgmt Email/Proofreader