The document discusses various web design buzzwords and their implications for monetary value, with a focus on responsive design and HTML5. It highlights the importance of using semantic HTML tags and the integration of schema.org for SEO purposes. Additional tools and techniques are mentioned, such as the Genesis framework, Yoast plugins, and Google structured data testing.

1. Web Design Buzzwords: Here’s
How They Translate Into Dollars
By Bill Erickson

3. Responsive Design
HTML5
Schema.org

8. Responsive Design is
▶ Device Agnostic
▶ Future Proof
▶ Intended
▶ Canonical
▶ Affordable

9. Techniques
▶ Percentage Widths
▶ CSS targeting Browser Widths
▶ CSS targeting pixel density
▶ Browser Detection

10. Collaboration

12. Semantic HTML Tags

13. Semantic HTML Tags

14. Media Tags

15. Input type “text”

16. Input type “tel”

17. Input Required

20. Product Review

21. Breadcrumbs

22. Events

23. Recipe

24. Recipe Search

25. Resources
▶ Genesis Framework & Microdata Manager
▶ Yoast: WordPress SEO, Video SEO, Local SEO...
▶ Schema Creator plugin
▶ Schema.org
▶ Google Structured Data Testing Tool
▶ Google Rich Snippet Types

26. Responsive Design
HTML5
Schema.org

27. Bill Erickson
@billerickson