What's your story? How To Build a Bio That Resonates With Your Clients
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People connect with great stories. And that means that if you don't have one, then you may be missing an opportunity to connect at a deeper level with (potential) clients. In this training, we'll explore: - How to find the story that people will connect with - How to translate that story into your bio on the web - How to use that bio/story in your other communications We'll do some practical exercises to help you discover and draft out elements of your story son that you can immediate start updating your profiles to give them more power. You'll also walk away with a plan for how you can improve your digital marketing efforts and connect with more people.
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What's your story? How To Build a Bio That Resonates With Your Clients
- 1. What's Your Story? How To Build a Bio That Resonates With Your Clients
- 2. Start with “why” Why do you do what you do?
- 3. But, it’s not about you The really important story belongs to your customer
- 4. Character (hero) What do they want? Conflict Internal/external? Villain? Philosophical? Enter the Guide Empathy/Authority The Plan Defining the path Victory! Leading to success Avoiding failure
- 6. Building a track record Your social media messaging should support your objectives
Editor's Notes
- People connect with great stories. And that means that if you don't have one, then you may be missing an opportunity to connect at a deeper level with (potential) clients. In this training, we'll explore: How to find the story that people will connect with How to translate that story into your bio on the web How to use that bio/story in your other communications We'll do some practical exercises to help you discover and draft out elements of your story son that you can immediate start updating your profiles to give them more power. You'll also walk away with a plan for how you can improve your digital marketing efforts and connect with more people.
- Ask yourself why you do what you do? What story do you have that communicates what drives you? Simon Sinek, “Start with why” People don’t buy what you do, they buy why you do it The goal is not to do business with everybody who needs what you have The goal is to do business with people who believe what you believe Bonus resource: https://www.youtube.com/watch?v=u4ZoJKF_VuA
- Too often, business people put themselves in the role of the “hero” of the story. But people don’t come to you because they want to be in the story where you’re the hero. They are in the midst of their own story where THEY are the main character. Who is that person? What drives them? What is it that they’re looking for? When you can answer questions like these, you’ll be able to find those places where you fit into their story.
- Building the story
- How would Yoda complete his LinkedIn profile? What qualifications would he list? Now it’s your turn? Thinking of yourself as a “guide” in the story of someone else, what aspects of your story would you highlight in: Your title/tagline? Your Summary? Your Media/supporting links? Articles you write? Your job description? Recommendations you get (and make)?
- Some ways you can connect using your story online: Your social media bios Your website About page How you share social media updates about your successes Curating content from other sources that support your values