Beth Harte shares "The Two Faces of Marketing." That is the pros and cons of complacent and proactive marketers.

1. The Two Faces of Marketing Image source: www.borgsteamfactory.com by Beth Harte | www.theharteofmarketing.com | @BethHarte

2. Marketers Are Behind the Eight Ball

3. Image source: greenleafbilliards.info Smart Marketers Know Advantage Comes From Staying On Top Of Their Game

4. Image Source: customersrock.wordpress.com Marketers Dive Right In Without A Plan

5. Focused Marketers Understand Planning Leads To ROI Image Source: www.lowesforpros.com/

6. Marketers Won’t Challenge the Status Quo

7. Image source: trumpethope19.wordpress.com Curious Marketers Recognize Asking Why Leads To Better Outcomes

8. Marketers Think They Are The Customer Image source: americansongwriter.com

9. Image Source: pictureperfectsandiego.com Diligent Marketers Appreciate Customers Have Unique Needs

10. Image Source: chelseanovak.files.wordpress.com Marketers Rely On Spray & Pray

11. Insightful Marketers Accept Customers Have Gained Control Of The Market

12. Image Source: techcrunchcom Marketers Don’t Get Data and Analytics

13. Image Source: minnesotainvestmentrealestate.com Savvy Marketers Realize Competitive Advantages And Insights Abound In Data and Analytics

14. Image Source: metropostcard.com Marketers Believe Social Media Is A Fad

15. Social Marketers Witness Customer Relationships Developed Via Social Media Image Source: communityblog.yelp.com

16. Marketers Fall Into Complacency Image Source: freedabuns.wordpress.com

17. Industrious Marketers Embrace Knowledge And Education Trump Complacency Image Source: cumberlandlibrary.org

18. Marketers Focus On Message Pushing

19. Dynamic Marketers Believe Customer Experience Is Essential For Creating Loyalty

20. Image Source: wycokck.org Marketers Assume Demographics & Psychographics Are Enough

21. Image Source: yoga.digital-spa.com Forward-Thinking Marketers Get Sociographics And Ethnographics Are More Important

22. Image source: www.soslocators.com Marketers Silo Themselves

23. Image source: ozarts.com.au Customer-Centric Marketers Know Effective & Efficient Marketing Is Integrated

24. Which Face Are You? Image source: www.borgsteamfactory.com