This document introduces Eduard Giménez, the founder and CEO of Emtrics, a company focused on Lean methodologies. It lists over 1,000 operations, 89,500 reviews, and 466,754 responses handled by Emtrics for clients such as Zena, Meliá, El Ganso, Autogrill, EatOut, Telefónica, Sanitas, MUJI, Nintendo, La Nevera Roja, Accenture, Allianz, and Interfunerarias. The technology used by Emtrics is described as 100% web-based, using CoffeeScript and Backbone for the front-end and Ruby on Rails, Unicorn, and Ngin