2. 0RM IS BASICALLY DEFINED AS :
IMAGE ON INTERNET
HOW TO DO IT ????
COUNTER
WEAKEN
ELIMINATE
Negative material found on INTERNET
DEFEATING with Positive material
Ultimately Reposing Customers: TRUST, FAITH & LOYALTY
3. ORM needs 4 way ACTION;
MONITOR ORM
NEGATIVITIES MITIGATED
PROACTIVELY BUILD POSITIVE REPUTATION
MAINTAIN ORM ROUND THE CLOCK,
ORM can be maintained by :
Monitoring Tools
Build Customer rating
Press Releases.(articles to increase positive PUBLICITY.
Actively engaged in SOCIAL MEDIA to reach TARGET AUDIENCE
LEADING TO INCREASED CONVERSIONS.