Today, hundreds or thousands of prospective customers will visit your website. They come from PR, SEO, partnerships, events, ads, word of mouth and more. But 98% of them won't start a trial, join your newsletter, sign up, request more info or follow you on Twitter… That leaves hundreds or thousands of potentially wasted visits since there can be no strategic follow up. So you are left to hope that they remember you and come back to the site and sign up later. So it is vitally important to continue to serve ads to prospects who have recently visited your site to stay on their radar as they contemplate their decision.

1. Retargeting
for SaaS
biddyco.com
Hi, I’m Ben.

2. Today, hundreds or thousands of
prospective customers will visit your website.
They come from PR, SEO, partnerships,
events, ads, word of mouth and more.
But 98%of them won’t…

3. That leaves hundreds or thousands of potentially
wasted visits since there can be no strategic follow up. So you
are left to hope that they remember you and come back to the
site and sign up later.
start a trial
join your newsletter
sign up
request more info
or follow you on Twitter…

4. If you’re investing in:
*Content Marketing
*Email Marketing
*SEO
*PR
But not retargeting, you are missing a huge
piece of the puzzle.

5. Most purchases require prospects
to think about it over a series of
hours, days or weeks (depending
on the price). This isn’t an impulse
buy. We aren’t selling candy in the
grocery store checkout line.
So it is vitally important to continue
to serve ads to prospects who have
recently visited your site to stay
on their radar as they
contemplate their decision.
Icon by hikingartist.com

6. Let’s say the main goal of your marketing site is to get
people to enter their info to start a free trial.
If your site has a great design and a good offer, you’re
doing amazing if 5-10% of the people who come to
your site actually sign up.
That means 90-95% of visitors are lost, in the
best case.
With retargeting however, you can serve these 90-95% of
your site visitors relevant ads that direct them back to
start a trial or buy.

7. But isn’t retargeting expensive?
Now here’s where it gets even better. Compared
to standard PPC ads, retargeting is cheap.
Since these visitors are already familiar with your
business (they’ve already been to your website)
they’re much more likely to click on your ads than
cold traffic. This means your ads will get a higher
click through rate.
Icon by simpletons

8. Google and Facebook loooove it when your ads
get a high click through rate. It means that users
are engaging with your ad and means that they
make more money.
So they reward you by lowering your cost per
click.
It’s obviously much better to get a $.5 cost per
click then a $1 CPC because at $.5 I can get 100
clicks for $50. But if my CPC is $1 I have to
spend $100 (double) to get the same 100 clicks.
But isn’t retargeting expensive?

9. CTR CPC
But isn’t retargeting expensive?
click through rate cost per click

10. $20 per sale
$20,000 per sale
B2C
B2B
Low Traffic
Will retargeting work for my
business?
Retargeting works for everything
from lower priced software at $9/
month to enterprise deals at
$20,000.
It’s effective for B2C as well as
B2B.
The only reason retargeting
wouldn’t be for you is if you get
very little traffic to your current
website (less than 30 visitors a
day).

11. 200%
$1 in. $2 out.
Noah Kagan of AppSumo.com says that they
always aim for (and regularly achieve) a 200% return
when they do retargeting for their product.
We spent $4,168.19 and have made
$9,365.00. That’s a 224% ROi. A bit
above target! Woot!
“
-Noah Kagan

12. Retargeting Types

13. Banner Ad Retargeting
Once someone leaves your
website and starts browsing
blogs and news sites, we
can serve them banner ads.
Here is an example from
Dropbox.

14. Twitter Retargeting
Retargeting promoted Tweets allows you to show up in
prominent positions within the timelines of recent site
visitors. To retarget on Twitter, you have to use a 3rd
party service like Perfect Audience.

15. Facebook Retargeting
Facebook retargeting can
show ads within the
newsfeed or right hand
side. Newsfeed retargeting
has performed extremely
well for my software
clients.

16. More Facebook examples

17. And even more…

18. YouTube Retargeting
If you’ve invested in a
high-quality explainer
video for your product,
you should be
leveraging it to retarget
your site visitors on
YouTube.
These can be delivered
as pre-roll ads, or in the
side-bar which is similar
to a Facebook right
hand side ad.

19. We offer retargeting setup packages as well as
monthly optimization and maintenance to keep your
campaigns converting.
Ben@Biddyco.com
Biddyco.com
Thanks,
Ben
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