1. What ways does my
media product
challenge or develop
conventions?
What kind of media
institution might
distribute my media
product?
BEN KELLEHER

2. IN WHAT WAYS DOES YOUR MEDIA
PRODUCT USE, DEVELOP OR
CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA
PRODUCTS?
In the opening sequence ‘5 a Die’, as it’s working title was, uses conventions of
real media products, with it initially featuring the opening credits to show the
production company. It then features the titles I have added; so to show the
names of the people involved in the film, finishing with my name, as I am the
director, this is conventional of most films.
It then features a montage of clips, which is conventional
for opening sequences, but it develops this, with a mix of
music to create different situations. Also lighting is used,
conventionally and in my opening sequence, to change the
atmosphere, in this case from happy and positive; with
high-key, to destructive and downbeat; with natural
lighting.
It cuts from shots of people eating fruit to shots of two male teenagers smashing
up the fruit, this shows the conventional image; and introduces the protagonists,
of young teenage lads being destructive, but also challenges theses conventional
forms with the contrast of the two scenes and the creation of binary opposites.

3. It shows the film as a comedy/action genre film, and conventionally
shows this with the use of character’s to create comedy. But it does
also challenge this form, as it is a different concept.
The action codes are used to create a background to my film within
the opening sequence, which is conventionally used. Initially
showing the people eating the fruit and then the two lead characters
smashing up the fruit, this shows the characters while giving a loose
background to the film narrative. It also represents the stereotypical
young lads who don’t like fruit, but to a new extreme.
My opening sequence creates enigma codes in the fact that it hooks
the audience in, as it gives them a slight background to the film, and
this is intended so to make them want to watch the rest of the film,
this is conventionally used for most films; and can be helpful if the
opening sequence is used in the promotion of the film. The fruit
could also be seen as a symbolic code for health, conventionally
some films do have symbolic meanings, and so this could be the
meaning for this film, with the health side appealing to some and
other groups rebelling about anything healthy.

4. WHAT KIND OF MEDIA
INSTITUTION MIGHT
DISTRIBUTE MY MEDIA
PRODUCT?
I think a media institution, such as FILM4, are likely to distribute my film, as it is an independent ‘art-house’
alternative film and they have distributed action/comedy films, similar to ‘5 a Die’ before.
The film would be aimed at to a mass audience, mainly towards males who are aged roughly between 13-30,
and are likely to fans of action/comedy films, such as ‘Hot Fuzz’ and ‘The Inbetweener’s Movie’, etc. So the
film would be aimed mainly towards that market; but is likely to appeal to others, with the use of a website
and social media; eg. Facebook and Twitter, to advertise it and appeal to that market and others. The film
would also be advertised on TV, Radio, billboards, apps, and other forms of media also.
Release windows would also be considered for the film. Many films have different release windows for
films, this allows different countries to see the film at different times, thus allowing easier promotion and
hype to be generated around the film. But, for this film I would like to do something different, I would like to
do world-wide promotion of the film; with marketing as previously stated, and the cast and crew promoting,
so to generate as much publicity as possible, then I would like to release the film to all of the countries
worldwide simultaneously, so to generate a feeling of, and allow the idea of, event cinema and for it to
hopefully in it getting as much hype as possible.
The film would be released to cinemas, and then most likely be made available by Download and Hard
Copy. Online distribution of the film would be specifically looked at, as the target market are likely to use
that, so people could download or rent online; through iTunes or sites; such as Netflix etc, also clips from
the film could be made available, through sites such as YouTube, etc., thus attracting more of the target
market. A soundtrack to the movie could also be made available, on CD, and also to download, individual
tracks and as an album, this is likely to generate further publicity to the film.