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- 1. 0 TO 100K IN LESS THAN 100 DAYS HOW TO BUILD A PROFITABLE BOOTSTRAPPED STARTUP
- 2. A business excels at the status quo.
- 3. A startup changes the status quo at scale.
- 4. • Two founder startup • Profitable, bootstrapped, location independent • Started April 2013 - Launched October 2013 • $103,512.18 in revenue by December 31, 2013
- 5. YEAR ONE • Generate one million USD in revenue • Create the #liveoptimal lifestyle • Change the conversation
- 8. Lack of consumer trust = opportunity
- 10. The most important thing in business is _____. cash
- 11. FIND YOUR BLUE OCEAN
- 12. RED OCEAN FOR SUPPLEMENTS • Proprietary formulas • Cheap ingredients • False advertising • No science • Relies on SEO / affiliates
- 13. Premium Open-Source Dietary Supplements UNCONTESTED MARKET SPACE
- 15. PRODUCT IS N’T PRODUCT EXPERIENCE
- 16. We’re not selling supplements, we’re selling a lifestyle. #LIVEOPTIMAL
- 18. Poor distribution—not product—is the number one cause of failure. –PETER THIEL
- 19. The most important word in business is _________. marketing
- 22. GO AFTER THE WHALES
- 23. DAVE ASPREY - BULLETPROOFEXEC.COM
- 24. Create a funnel Craft an offer Negotiate (be creative)
- 25. If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. –JEFF BEZOS
- 26. DO THINGS THAT DON’T SCALE
- 28. MONTHLY REVENUE
- 29. Think less about the launch and more about the relationships that you’ll be able to build.
- 30. PART III: SCALE
- 31. 80 / 20 UNTIL DEATH
- 32. REPEAT CUSTOMERS
- 34. Product Announcement VIP List Opt-In Super Offer Follow Up Regular Offer
- 35. BIOCREATINE PRE-SALE • Hidden from the public • 249 total emails sent • 57.69% open rate • 75 bottles sold < 24 hours • Discount only available to the 20%
- 39. INNOVATE
- 41. Premium Open-Source Dietary Supplements BEN@NATURALSTACKS.COM @BEN_HEBERT