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Film Promotion: lesson 7


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Film Promotion: lesson 7

  1. 1. Film Promotion and Marketing
  2. 2. Film Promotion and Marketing <ul><li>Your task is to work pairs or individually to create a PowerPoint that investigates the promotion of the film Avatar. </li></ul><ul><li>Complete the following tasks to create your PowerPoint, make sure that your PowerPoint has a clear layout. At no point should my questions appear in your PowerPoint </li></ul><ul><li>Use the internet to research, some answers may also be in your books. You can use pictures and insert website links. When you get information from a website copy and paste the website on a slide at the end of the presentation creating a website list </li></ul><ul><li>The best PowerPoint will win a prize and be posted to the class blog </li></ul>
  3. 3. Complete the following <ul><li>Name the film you are researching for this case study </li></ul><ul><li>When was the film released </li></ul><ul><li>What media hype surrounded the release of the film </li></ul><ul><li>What genre is the film? Does it have more than one genre? </li></ul><ul><li>Who are the BBFC? What certificate did the give the film and why? </li></ul>
  4. 4. <ul><li>Who are the primary and secondary target audiences for this film? How does this film appeal to them? </li></ul><ul><li>Name the production company behind this film? Who owns it? </li></ul><ul><li>What other films has the production company been responsible for? Why is this important? </li></ul>Complete the following
  5. 5. <ul><li>Briefly describe the trailer – include details on how the characters are represented, how the genre is communicated, and how the film is made to appeal to an audience </li></ul>Complete the following
  6. 6. Decode a poster <ul><li>Using denotation and connotation analyse the poster. </li></ul><ul><li>It may be a good idea to insert on a new slide and label around it. </li></ul><ul><li>How does it appeal to the audience? </li></ul>
  7. 7. Empire Magazine <ul><li>How does this promotional device market the film? (use denotation and connotation) </li></ul><ul><li>Who is the target audience of this specific device? Why? </li></ul>
  8. 8. The Website <ul><li>Briefly describe the website. How does it help promote the film? </li></ul>