“The most successful people I know don’t think of their career as a ladder, But rather, a jungle gym” — Patricia Sellers, Fortune Magazine Editor

1. BEAUTI FUL CX
F U T U R E O F F E R I N G S
Confidential and Proprietary
BECKY BURD
P A S T W O R K

2. RESEARCH, DATA, & ANALYTICS INFORMED STRATEGY
FASH-TECH OBSESSION (SHOPPABLE ERRYTHANG)
DIVERSE LIFE/WORK EXPERIENCE; CREATIVE
AGENCIES; B2C/D2C LIFESTYLE BRANDS
20+ YEARS IN DIGITAL CREATIVE INNOVATION
UX GURU (INTUITION + INSIGHT)
DE SI GNE R R ESE A RCHE R STRATEGIST
SPECIALIZE IN CONVERGENT BRAND ECOSYSTEMS;
PHYSICAL + DIGITAL; EDITORIAL + SHOPPING
!2

3. CUS TOME R EXP ERI EN CE V S. USER EXPERIENCE
CX
HOLISTIC BRAND EXPERIENCE
IMPACTING LIFETIME
RELATIONSHIP
UX
SPECIFIC BRAND
INTERACTIONS,
TOUCHPOINTS, OR
CHANNELS
89% OF COMPANIES BELIEVE THAT CX IS
THE NEW COMPETITIVE ADVANTAGE.
- TOM MCCALL, GARTNER
93% OF CUSTOMER
EXPERIENCE INITIATIVES ARE FAILING.
- BOB THOMPSON, CUSTOMERTHINK
!3

4. “THE MOST SUCCE SS FU L PEOPL E I KNOW DON’T THI NK OF THE I R CA RE E R A S A LA DDE R, BUT RATHER, A JUNGLE GYM” — PATRICIA SELLERS, FORTUNE MAGAZINE EDITOR
CREATE THE
GROUP
ECOM STRATEGY,
DESIGN,
RESEARCH
—
LUXURY
FASHION
FORRESTER
RESEARCH
SERVICES &
EXPERIENCES
DESIGN
THINKING
VERIZON
RESEARCH
TRAINING
LEARNING ACCELERATOR
CREATIVE
AGENCIES
ADVERTISING
DIGITAL
MARKETING
BRAND
ECOSYSTEMS
BRAND
EXPERIENCE
RESEARCH &
DESIGN
BEAUTIFUL
USABLE
EXPERIENCE
STRATEGY,
DESIGN,
RESEARCH
—
KEDS
TIMBERLAND
L.L.BEAN
FASHION
STARTUPS
—
CREATIVE
AGENCIES
EXPERIENCE
STRATEGY,
DESIGN,
RESEARCH,
PRODUCT
MANAGEMENT
DIGITAL GLOBAL
CONSUMER
KNOWLEDGE &
MEMBERSHIP
TBD
AGENCIES
INCUBATORS
STARTUPS
ECOM TEAMS
LONDONFASHION
CREATIVE RESET
VALIANTLABSSPECIALPROJECTS
SOULSABBATICAL
QUANTITATIVE
&
QUALITATIVE
RESEARCH
DATA &
ANALYTICS
GLOBAL
CONSUMER
KNOWLEDGE &
MEMBERSHIP
!4

5. PORTFOLIO AT
BECKYBURD.
MYPORTFOLIO
.COM
2009-2014
!5

6. PRODUCT DETAIL
PAGE
DIGITAL
FROM SKETCH …
!6

7. NI KE PROJ E CTS
!7
… TO REALITY
!7
DIGITAL
SHOPPING &
EDITORIAL
INTEGRATION
NIKE BRAND
CONTENT
SIZE & FIT TOOLS
USER GENERATED
CONTENT
SHOP THE LOOK

8. NI KE PROJ E CTS
!8
SHOPPING &
EDITORIAL
INTEGRATION
NIKE BRAND
CONTENT
SIZE & FIT TOOLS
USER GENERATED
CONTENT
SHOP THE LOOK
DIGITAL
… TO REALITY
!8

9. 8
18
BUILDS
CONSUMERS
8
WEEKS
0
AGENCIES
!9
VALIANT LABS
SPECIAL
PROJECTS
EXERCISE
MOTIVATION FOR
ATHLETES*
WWW.JOYN.CO
& OTHERS
*“AVERAGE”
PEOPLE

10. IN-APP SURVEYS
VIDEO
INTERVIEWS &
DIARIES
TRACKING
SURVEYS AT
SCALE, OVER
TIME
PHYSICAL /
DIGITAL DANCE
GLOBAL
CONSUMER
KNOWLEDGE &
MEMBERSHIP
.COM
+
!10

11. AD OPTI ON SPECTRUM
VR AR
NATIVE APPS
MOBILE WEB
DESKTOP WEB
HEADS UP DISPLAY
GOOGLE GLASSES
SHOP BY BARCODE
AMZ SMILECODE
VISUAL SEARCH
PINTEREST LENS
AMZ CAMERA
TRY-ON &
SOCIAL SHOP
RFID / GEO
TAGGING
SPATIAL
MAPPING,
STEREOSCOPIC 3D,
COMPUTER VISON
WANNA KICKS
ARTIFICIAL
INTELLIGENCE
COMPLEMENTARY TECH & USE CASES, OR OTHER NEW WAYS TO SHOP WITHIN YOUR ENVIRONMENT
RETAIL
“APOCALYPSE”
PANEL
IMMERSIVE
TECH IN RETAIL
WORKSHOP
JULY 2019
OMNICHANNEL
SHOPPER
CONFERENCE

12. CONSUMER INSIGHT
DATA, RESEARCH, ANALYTICS
IDEATION & STRATEGY
PITCH WORK, RECOMMENDATIONS, DIGITAL WORKSHOPS
EXPERIENCE DESIGN OVERSIGHT
UX/UI, CX FLOW, STORE/EDITORIAL INTEGRATIONS
!12
PRO CES S: IN SI GHT + OVERSIGHT

13. GUI DI NG PR IN CIPLES
!13
HOLISTIC BRAND CX
SHOPPERS DO NOT SEE SILO’D CHANNELS
HUMAN CENTERED
UNDERSTANDING TARGET CONSUMERS
BUSINESS / AGENCY CUSTOMIZED
UNDERSTANDING STAKEHOLDER GOALS & ENGAGEMENT SCOPE

14. !14
THANK YOU