Want to go from Twitter Bitter to Twitter Getter? This presentation helps beginner and intermediate

1. How I Stopped HATING Brett Duncan Sept. 16, 2010 MarketingInProgress.com #OptSum

2. Who is Brett? Brett@MarketingInProgress.com @bdunc1 MarketingInProgress.com #OptSum

3. Who is Brett? MarketingInProgress.com/OptSum MarketingInProgress.com #OptSum

4. Text me 214.390.3097 Text your email to subscribe Text questions. MarketingInProgress.com #OptSum

5. Who are you? Industry? On Twitter? Twitter Getter? Manage Twitter for your company? MarketingInProgress.com #OptSum

6. Who Is This For? You’re gonna dig this if … You don’t even have a Twitter account. You have a Twitter account but you have no clue what to do with it. You have a Twitter account, and you can’t stand it. You love Twitter and get lots of questions and would love to have a simple guide to refer people to that don’t get it yet. You Don’t Get Twitter (or you know someone who doesn’t) MarketingInProgress.com #OptSum

7. The Goal? bitter getter MarketingInProgress.com #OptSum

8. What Am I Doing Here? Talk through how I personally stopped being Twitter Bitter (my milestones) Collectively learn from some of the stupid mistakes I’ve made. Set some foundational guidelines on how to best use Twitter Explore some practical uses of what we talk about. MarketingInProgress.com #OptSum

9. Disclaimer I am an idiot. http://www.flickr.com/photos/rosengrant/3925988067/ MarketingInProgress.com #OptSum

10. Photo Credit: @joefoodiehttp://www.flickr.com/photos/montage_man/4538896687/ MarketingInProgress.com #OptSum

11. Twitter Stats Edison determined that while 87% of Americans are aware of the microblogging site, only 7% actually use it. As a comparison, Facebook’s awareness rate is at 88%, with usage of 41%. 75% of traffic comes from outside Twitter.com. Number of users increases by 300k every day. About 640 Tweets go out every second. MarketingInProgress.com #OptSum

12. Twitter Stats Twitter has trouble with loyalty and adoption, but … Source: http://www.nickburcher.com/2010/05/twitter-facts-and-figures-latest.html MarketingInProgress.com #OptSum

13. Twitter Stats … the ones who stick with it are VERY influential on the web MarketingInProgress.com #OptSum

14. Twitter Stats Sources: http://www.webkrunk.com/2010/04/13/twitter-demographics-infographic/ MarketingInProgress.com #OptSum

15. Twitter Stats Sources: http://www.quantcast.com/twitter.com MarketingInProgress.com #OptSum

16. Give It a Chance Source: http://www.flickr.com/photos/lorenjavier/3302219753/ MarketingInProgress.com #OptSum

17. Give It a Chance MarketingInProgress.com #OptSum

18. The Story Twitter made me crazy. Glorified texting Followed too many knuckleheads Hated the interruptions I didn’t care “what you were doing” Photo credit: House of Sims, http://www.flickr.com/photos/houseofsims/2895533735/ MarketingInProgress.com #OptSum

19. The Story February 2009… I had a kid. I got a new phone. MarketingInProgress.com #OptSum

21. Stop using Twitter via text.

22. It’s all about the app (more to come)‘Nuff said MarketingInProgress.com #OptSum

23. Follow Good People You won’t get Twitter until you follow people who get Twitter. http://www.flickr.com/photos/bfhoyt/4377711532/ MarketingInProgress.com #OptSum

24. Follow Good People @MackCollier @MichaelHyatt @Eric_Urbane @SWoodruff @LisaBarone @Sammartino @CSPenn @ProdigalJohn @MikeDMerrill MarketingInProgress.com #OptSum

25. Follow Good People @bdunc1/optsum @bdunc1/goodstuff MarketingInProgress.com #OptSum

26. Learn the Language Do you understand….? MarketingInProgress.com #OptSum

27. @ = Reply and Tag @ MarketingInProgress.com #OptSum

28. RT = Retweet (a.k.a forward) RT MarketingInProgress.com #OptSum

30. It’s a private message (like email).

31. Gives you access to people you wouldn’t otherwise have.

32. Technically, it’s “d” then the person’s Twitter handle. DM MarketingInProgress.com #OptSum

33. # = Hashtag (events, topics) #optsum #blogchat #followfriday (#ff) #techchat #aptchat #kcchiefs # MarketingInProgress.com #OptSum

34. Use a Twitter client Looking for bells and whistles? Try a Twitter application. MarketingInProgress.com #OptSum

35. Use a Twitter client What I Like About Schedule tweets out. Multiple people manage the same account. Easy interface; great iPhone app. Trackable URL shortener Manage more than Twitter MarketingInProgress.com #OptSum

37. Follow friends of friends.

38. Follow people in your broader networks.

39. Follow people who like what you like.

40. Follow influential people. MarketingInProgress.com #OptSum

42. Search.Twitter.com

43. Twellow.com

44. Twiangulate.com

45. Follow folks by hashtags

46. Follow other people’s lists Here are 10 more ways to find people: http://mashable.com/2009/07/02/twitter-people/ MarketingInProgress.com #OptSum

48. Brand names

49. Competitor names and brands

50. City/Neighborhood

51. Your name

52. Executives names

53. Events/#hashtagsSave your searches and create a feed. MarketingInProgress.com #OptSum

54. Twitter Search Advanced Twitter Search search.twitter.com/advanced MarketingInProgress.com #OptSum

55. Twitter Search Real-time Search = Real-time Customer Touchpoints MarketingInProgress.com #OptSum

57. During event: live-tweet, tweet-up

58. Post-event: stay in touch

59. Ongoing: promote eventMarketingInProgress.com #OptSum

60. Hashtags Click on or search a hashtag to see everyone who’s using it. MarketingInProgress.com #OptSum

62. By association

63. By industry

64. By customer segment

65. By targeted influencers

66. By eventMarketingInProgress.com #OptSum

67. Twitter Handle How I Screwed Up My Twitter Handle A name no one’s sure how to pronounce: is it “dunk” or “dunce?” One Good Thing: It’s Short. @bdunc1 Did not leverage a more recognizable, better associated name, like “bduncan” or “Brett,” making association impossible at first glance. Poor choice in using number as part of name. Don’t do that. MarketingInProgress.com #OptSum

68. The Opportunity I do want you to know what I’m doing I don’t want to know what you’re doing I care about what you’re doing. MarketingInProgress.com #OptSum

69. Are You … Interesting? Interested? MarketingInProgress.com #OptSum

70. Why businesses should use Twitter http://www.flickr.com/photos/houseofsims/3270370223/ To show you’re human and share your personality. MarketingInProgress.com #OptSum

71. Why businesses should use Twitter http://www.flickr.com/photos/data_op/2607667209/ To monitor what people are saying about you … right now. MarketingInProgress.com #OptSum

72. Why businesses should use Twitter To distribute content MarketingInProgress.com #OptSum

73. Why businesses should use Twitter To build trust and authority. MarketingInProgress.com #OptSum

75. Building website traffic.

76. Finding people.

78. Autoresponders

79. Another communication toolhttp://www.flickr.com/photos/notahipster/3051991714/ MarketingInProgress.com #OptSum

80. Great Twitter Links Twitter for Business 101: http://business.twitter.com/twitter101/ Twitter Widgets, etc.: http://twitter.com/goodies Finding people: http://mashable.com/2009/07/02/twitter-people/ Stats and demographics: http://www.nickburcher.com/2010/05/twitter-facts-and-figures-latest.html TwiTips.com Coming soon: How I Stopped Hating Twitter (ebook): www.marketinginprogress.com Twitter 2.0 by Joel Comm MarketingInProgress.com #OptSum

81. The Goal? bitter getter MarketingInProgress.com #OptSum

82. Who is Brett? MarketingInProgress.com/OptSum Brett@MarketingInProgress.com @bdunc1 MarketingInProgress.com #OptSum