This document outlines a business plan for a transportation network company that connects riders with drivers. It describes the company's business model of taking a 10% commission from fares booked through its app. The advantages over traditional taxi dispatch include lower prices for riders, higher earnings for drivers, and safety features like seeing the driver's profile. The document projects rapid revenue growth from $0 in 2012 to $35 million in 2016 as the company expands to more cities. It also outlines marketing strategies to attract both riders and drivers at different stages of growth.

1. DEATH TO DISPATCH
Brandon Donnelly | John Vournas | Doug Woodard

2. 10
TAXI MARKET IN USA
$
B I L L I O N

3. BUSINESS MODEL
drivers
fares booked 10% of fare
riders
drivers paid
Future
Advertising
Revenue
Large User Base + iAds, AdMob, etc

4. For more screens and info contact us

5. ADVANTAGES
Quick growth making use of Can focus entirely on user app
others infrastructure experience and marketing not
managing infrastructure
Economies of scale produces
low cost Riders know price before ride

6. ACQUIRING RIDERS
Launch Growth Maturity
social media, guerilla marketing, SEO, trade events, college marketing interns
(unpaid), giving talks
partners (cab companies) websites and media,
billboards, mobile advertising
radio adver tising.
commercials, strategic
event sponsoring

7. ACQUIRING DRIVERS
Launch Growth Maturity
Platinum Transportation (Founders’ transportation company) vehicles,
Approach existing taxi companies (particularly in cities Uber has disrupted)
with exclusive contracts to use our software, website sign up as an individual
driver, social media for awareness, incentives for new signups
Market to individual drivers using billboards
radio adver tising,
commercials, strategic
event sponsoring

8. Uber, GroundLink
Traditional Dispatch
and other similar
Offers driver profiling and
Offer driver profiles, but
user reviews to ensure
don’t allow selection of the
Safety quality. (Daughter leaving a
driver, doesn’t have much
No built in safety
college party late, want her
benefit.
to know who’s coming?)
~$300/month for each
User sees no cost; User sees 50%-60%
cab. Paid by cab company
Drivers are charged 10% higher price than cabs;
(included in vehicle lease)
Costs of fares booked; Drivers get ~50% of fares
Remove dispatcher and
Driver smartphone and rest goes to company.
replace with iPhone for
service costs That’s Steep!
~$100/month
Rider names their price.; RydeBoss!
Choose your driver;
Drivers get referral business
Guaranteed payment for Quick pickup times;
Benefits drivers; Efficient and reliable Guaranteed luxury
that helps pay their vehicle
lease
for everyone;

9. Control drivers
and set rates
Driver Reviews
Cash and Credit
Card Payment
Future pickup
Price before ride
Expense reporting
Pick driver
Strongest Competitor

10. Summary of Projections ($MMs)
2012 2013 2014 2015 2016
Revenues $0.00 $0.65 $3.53 $11.64 $35.26
Expenses $0.00 $0.56 $1.90 $5.75 $12.00
Profit -$0.00 $0.09 $1.63 $5.89 $23.26
35.3
Investment Received $0.20 $1.00 $3.00 $10.00 $0.00
Driving Metrics (1000s):
Total US Drivers 250 250 250 250 250
New Drivers 1 2 4 8 16 23.3
Renewals (75%) 0.0 0.7 1.9 4.1 8.5
Total % of Market 0.40% 1.08% 2.36% 4.85% 9.79%
Avg Monthly Fee / Driver ($’s) $0 $20 $50 $80 $120
Number of Employees 3 7 20 50 80
Total Expenses Per Employee $40 $80 $95 $115 $150
11.6 12.0
10.0
5.8 5.9
3.5 3.0
1.9 1.6
0 0.1 0.3 0.7 0.6 0.1 1.0 0
-0.1
2012 2013 2014 2015 2016
Revenues Expenses Profits Investment

11. thanks