Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Using Google Tag Manager to Improve Your Conversion Rate

296 views

Published on

A brief look at my first forays into using Google Tag Manager to set up custom goals for my clients.

Published in: Marketing
  • Be the first to comment

Using Google Tag Manager to Improve Your Conversion Rate

  1. 1. Using Google Tag Manager to Improve Your Conversion Rate Matt Davies Slingshot Search
  2. 2. Hello
  3. 3. I’d like to talk you today about Google Tag Manager.
  4. 4. Tag Manager can seem quite daunting to the uninitiated.
  5. 5. But Google Analytics can’t track everything straight out of the box.
  6. 6. Sometimes we need Tag Manager to give it a helping hand.
  7. 7. Using Tag Manager we can track when (for example):
  8. 8. ●PDF files are downloaded ●Videos are watched ●Email links are clicked … or practically any other action is taken.
  9. 9. Because for some businesses, these can be key points for conversion!
  10. 10. For example...
  11. 11. My client’s site has 2 points of conversion.
  12. 12. Here...
  13. 13. and here.
  14. 14. But we were only tracking the contact form...
  15. 15. even though the email address link is more visible.
  16. 16. So we decided to change things.
  17. 17. Enter TAG MAN(ager).
  18. 18. Using Tag Manager, we: ●created a trigger (when the email link is clicked) which ●fires a custom tag which ●records a conversion in Google Analytics.
  19. 19. By collecting this data, we increased recorded conversions by 150%.
  20. 20. Here’s a quick guide to how you can do the same.
  21. 21. Sign up at tagmanager.google.com, and create an account.
  22. 22. Enter a name for your account.
  23. 23. Enter a container name and type.
  24. 24. Create a new trigger.
  25. 25. Name your trigger.
  26. 26. Choose Event Type.
  27. 27. Configure Trigger.
  28. 28. Select when / where enabled.
  29. 29. Configure to fire only on email link clicks.
  30. 30. Create a new tag.
  31. 31. Name Your Tag.
  32. 32. Select your product.
  33. 33. Choose a tag type.
  34. 34. Configure your tag.
  35. 35. Select your trigger to “Fire On”.
  36. 36. Check your trigger and tag are working.
  37. 37. And then publish both.
  38. 38. Now login to Google Analytics. Click Admin > Goals > New Goal.
  39. 39. Set a custom goal, name appropriately.
  40. 40. Add goal conditions.
  41. 41. And you’re done!
  42. 42. For more ideas and advice, search “MeasureSchool” on YouTube.
  43. 43. Thankyou and Goodnight!

×