1. MAMMA’S PIZZERIA
Brian Burke

2. INDUSTRY ANALYSIS
The pizza industry took a hit a few year back
during the recession but is now back on rise.
Right now it is dominated by the four biggest
names: Pizza Hut, Domino’s, Papa John’s and
Little Caesars. They all have extend their menus
since the recession to compete with fast food
chains. The pizza industry is one of the largest
food industries. American’s love pizza and thats
not going to change.

3. TARGET MARKET
People who like New York Style pizza,
for lunch or dinner.
Families that want restaurant style food
at and affordable rate that they can enjoy in the comfort of
their own homes

4. Our food is for the people that
enjoy fresh baked New York Style
Pizza,
NOT
the people would
enjoy
Pizza Hut
Domino's
Papa John’s
Little Caesar's

5. THE COMPETITION
Pizza Hut
Domino's
Papa John’s

6. Their Target Market
They are all about the price.
Their target market
Families
College Students
and
Anyone Looking for
a cheap meal

7. Their Solution and Weakness
During the recession they turned
the pizza business into
a fast food restaurant.
Everything quick, and cheap. They don’t put the time and effort
into making a good pizza.
All they care about is getting this order done
and the next one started.
This is their biggest weakness, this is where
customers are going to see the biggest difference.
We are not a fast food restaurant. Everything is made with the
best ingredients, right there when you order.

8. SWOT
Strengths Weaknesses
* Fresh baked New York Style Pizza * New company
* Location * No customers base yet
* A variety of different foods * No seat down sitting
* Great lunch and dinner specials * More expensive then chain
* Affordable prices pizzeria
Threats Opportunity
* To be biggest pizzeria in new
* Most pizzeria’s don’t make it more location
then a year * Open another location
* Hard to compete with local
competition
* Not being able to compete with
chain pizzeria prices