burning calories as fun as eat them

1. 5
YEARS
AGO
obesity has not yet become
global issue.
Therefore, Nowadays people concern about balancing
consuming calories

2. Objective :
Create a campaign that is
less about preaching the nutritional value
of particular foods, but instead focuses
on motivating people to take
part in regular physical activity.

3. People tend to be lazy to take
exercise because it take a time
But people always have time for
eating

4. what if encourage people
for doing exercise before they
grab their food?

5. We make strategic partnership with McDonalds
to spread the message

6. Key Message :
burning calories as fun as eat them

7. introducing

8. Pay your food with exercise
In International Health Day (April 7th)
Departement of Health will collaborate with
Mc Donald to held program Tread Meal.

9. We change the calories burned
price menu
250 cal
display with
calories burned calories burned calories burned
600 - 1220 cal 550 - 1190 cal 780 - 1400 cal
amount of
calories which
should be burned
calories burned calories burned calories burned
Happy Burning Calories 450 - 1080 cal 400 - 1030 cal 500 - 1120 cal

10. And we create special treadmill as calculator calory,
then put it in front of cashier

11. Everyone who want to order, lining up
in front of the treadmeal.
Calories To Burn
They can pay their food through take 1 Big Mac 700 cal
some exercise in tread meal machine during
1200
1 French Fries 300 cal
1 Coke 200 cal
spesific time
1200 cal
Cal
If they do it, they will get their food for free
Ms. treadmeal’s display
Cashier
1 Big Mac 700 cal
1 French Fries 300 cal
1 Coke 200 cal
1200 cal
Happy Burning Calories
because exercise as fun as eat
partnership with :
McDonalds bill

12. TREADMEAL’s flow :
MENU
Choose The Menu. In menu display,
We change price display into
total amount each food calories
250 cal 1200 cal
STORE
Go to McD Store
If you want do some exercise Enjoy your free food
you will get free food.

13. Now exercise can be happy activity