SlideShare a Scribd company logo
1 of 6
WEB ANALYTICS
TERMS DEFINED –
     PART 1

    Analogy used: Coffee Shop
WEBSITE- COFFEE
    SHOP ANALOGY

Any definable content by
an analyst is referred to as
a page. Most web analytic
tools let the client or the
developer to decide what
could be referred to as a
           page.
PAGE

Any definable content by
an analyst is referred to as
a page. Most web analytic
tools let the client or the
developer to decide what
could be referred to as a
           page.
NEW VISITOR AND
    VISITS/SESSIONS

New Visitor is referred to someone
who visits your site for the very first
  time. Bots, Crawlers don’t really
 count as visitor and there are tools
that differentiate actual visitors and
            visits by bots.

Visits/Session is defined as the time
spent by the user in a particular visit.
RETURN VISITOR

A user who visits your site
 for the second or more
  time is referred to as
      return visitor.
REPEAT VISITOR

A user who visits your site
more than once in a given
    time interval – for
instance within the same
        hour, day

More Related Content

Similar to Web Analytics terms defined – Part 1

Module 2 onsite webanalytics
Module 2   onsite webanalyticsModule 2   onsite webanalytics
Module 2 onsite webanalyticsGayathri Choda
 
Understanding web site analytics
Understanding web site analyticsUnderstanding web site analytics
Understanding web site analyticsDan Morrill
 
Fyv presentation analytics & seo final
Fyv presentation analytics & seo finalFyv presentation analytics & seo final
Fyv presentation analytics & seo finalRachel Wells
 
SEO Tools For Marketers - Seo tools for you
SEO Tools For Marketers - Seo tools for youSEO Tools For Marketers - Seo tools for you
SEO Tools For Marketers - Seo tools for youUy Hoàng
 
Digital Ad Glossary.pdf
Digital Ad Glossary.pdfDigital Ad Glossary.pdf
Digital Ad Glossary.pdfawhite18
 
Class Notes for Friday, November 26
Class Notes for Friday, November 26Class Notes for Friday, November 26
Class Notes for Friday, November 26Eric Olander
 
538210-rc220-rum
538210-rc220-rum538210-rc220-rum
538210-rc220-rumDan Boutin
 
Google Analytics Tutorial
Google Analytics TutorialGoogle Analytics Tutorial
Google Analytics TutorialRuchika
 
Omniturebasicsv1 100622051011-phpapp02
Omniturebasicsv1 100622051011-phpapp02Omniturebasicsv1 100622051011-phpapp02
Omniturebasicsv1 100622051011-phpapp02RAKESH RANJAN MANSINGH
 
Web log & clickstream
Web log & clickstream Web log & clickstream
Web log & clickstream Michel Bruley
 
#10 IMU: Analyzing Inbound Marketing (AZ401)
#10 IMU: Analyzing Inbound Marketing (AZ401)#10 IMU: Analyzing Inbound Marketing (AZ401)
#10 IMU: Analyzing Inbound Marketing (AZ401)HubSpot
 
Introduction to Google Analytics
Introduction to Google AnalyticsIntroduction to Google Analytics
Introduction to Google AnalyticsPitechConcept
 
Using the Tools of Web 2.0 for Marketing
Using the Tools of Web 2.0 for MarketingUsing the Tools of Web 2.0 for Marketing
Using the Tools of Web 2.0 for MarketingAndreCharland
 
Tools for the seo starters
Tools for the seo startersTools for the seo starters
Tools for the seo startersCarlo Pandian
 
Analytics and design changes
Analytics and design changesAnalytics and design changes
Analytics and design changesAdam Lake
 

Similar to Web Analytics terms defined – Part 1 (20)

Module 2 onsite webanalytics
Module 2   onsite webanalyticsModule 2   onsite webanalytics
Module 2 onsite webanalytics
 
Understanding web site analytics
Understanding web site analyticsUnderstanding web site analytics
Understanding web site analytics
 
Fyv presentation analytics & seo final
Fyv presentation analytics & seo finalFyv presentation analytics & seo final
Fyv presentation analytics & seo final
 
SEO Tools For Marketers - Seo tools for you
SEO Tools For Marketers - Seo tools for youSEO Tools For Marketers - Seo tools for you
SEO Tools For Marketers - Seo tools for you
 
Digital Ad Glossary.pdf
Digital Ad Glossary.pdfDigital Ad Glossary.pdf
Digital Ad Glossary.pdf
 
Class Notes for Friday, November 26
Class Notes for Friday, November 26Class Notes for Friday, November 26
Class Notes for Friday, November 26
 
Web analytics
Web analyticsWeb analytics
Web analytics
 
DZone-RUM
DZone-RUMDZone-RUM
DZone-RUM
 
538210-rc220-rum
538210-rc220-rum538210-rc220-rum
538210-rc220-rum
 
538210 rc220-rum
538210 rc220-rum538210 rc220-rum
538210 rc220-rum
 
Google Analytics Tutorial
Google Analytics TutorialGoogle Analytics Tutorial
Google Analytics Tutorial
 
Web Log Files
Web Log FilesWeb Log Files
Web Log Files
 
Omniturebasicsv1 100622051011-phpapp02
Omniturebasicsv1 100622051011-phpapp02Omniturebasicsv1 100622051011-phpapp02
Omniturebasicsv1 100622051011-phpapp02
 
Web log & clickstream
Web log & clickstream Web log & clickstream
Web log & clickstream
 
#10 IMU: Analyzing Inbound Marketing (AZ401)
#10 IMU: Analyzing Inbound Marketing (AZ401)#10 IMU: Analyzing Inbound Marketing (AZ401)
#10 IMU: Analyzing Inbound Marketing (AZ401)
 
Introduction to Google Analytics
Introduction to Google AnalyticsIntroduction to Google Analytics
Introduction to Google Analytics
 
Using the Tools of Web 2.0 for Marketing
Using the Tools of Web 2.0 for MarketingUsing the Tools of Web 2.0 for Marketing
Using the Tools of Web 2.0 for Marketing
 
Tools for the seo starters
Tools for the seo startersTools for the seo starters
Tools for the seo starters
 
Seoterms
SeotermsSeoterms
Seoterms
 
Analytics and design changes
Analytics and design changesAnalytics and design changes
Analytics and design changes
 

Recently uploaded

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsNanddeep Nachan
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfOrbitshub
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistandanishmna97
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Zilliz
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxRustici Software
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Victor Rentea
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfOverkill Security
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024The Digital Insurer
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Jeffrey Haguewood
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
Cyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfCyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfOverkill Security
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDropbox
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdfSandro Moreira
 

Recently uploaded (20)

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Cyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfCyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdf
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 

Web Analytics terms defined – Part 1

  • 1. WEB ANALYTICS TERMS DEFINED – PART 1 Analogy used: Coffee Shop
  • 2. WEBSITE- COFFEE SHOP ANALOGY Any definable content by an analyst is referred to as a page. Most web analytic tools let the client or the developer to decide what could be referred to as a page.
  • 3. PAGE Any definable content by an analyst is referred to as a page. Most web analytic tools let the client or the developer to decide what could be referred to as a page.
  • 4. NEW VISITOR AND VISITS/SESSIONS New Visitor is referred to someone who visits your site for the very first time. Bots, Crawlers don’t really count as visitor and there are tools that differentiate actual visitors and visits by bots. Visits/Session is defined as the time spent by the user in a particular visit.
  • 5. RETURN VISITOR A user who visits your site for the second or more time is referred to as return visitor.
  • 6. REPEAT VISITOR A user who visits your site more than once in a given time interval – for instance within the same hour, day