2. Basic information
Malaysia Population = 28250400
Age Structure
80
60
40
Age Structure
20
0
0-14
15-64
65- ad over

3. Basic information

4. Basic information
Male
Influencer: Female
Lower---middle---upper class
Target Population (15 years – 64 years)

5. Basic information
Need
Physiological Needs : Basic human's physiological
needs such as eating, drinking, sleeping and sex that
can control thoughts and behaviors, and can cause
people to feel sickness, pain and discomfort.
Safety Needs : Need condom to safe themselves
from sexual diseases. People needs condom to help
them to fulfilled the Physiological Needs & Safety
Needs at the same time.

6. Basic information
want
Privacy : Don't want anyone know when, what, how much
and frequency they buy.
Product Variety : Higher variety of Products / Brands /
Favor.
Pioneer : Being the first group who try the new products.
Product Visibility : Want to see product before buying.
Convenience : Can order anywhere, anytime can connect
internet.

7. Our Objective
To provide easier way to customer for getting
condom. ( Being a channel for customer who shame
to buy condom in tradition store and want to try the
new / variety products )
To support safety sex campaign.
To provide the most variety of condom to customers.
( Many colors, Tastes, Skins )

8. Product Characteristic
Compatibility : Same or better standard of products &
experience that people have ever met.
Complexity : Usage information & suggestion are available
on the package.
Trialability : Provide free sample of new products to
customers.
Observability : Public can recognize the type of products
by radio ads & community website.

9. Pricing
Volume Discount
Seasonal Discount : eg. On February (Valentine’s)
Penetration Strategy :
Low price to capture customer base and expand
community size quickly.

10. Market segmentation
Demographic :
Gender : Male & Female
Age : 15-64 years
Religion
Geographic : Live in Malaysia
Psychographic : Malaysia culture
Behavioral : Health concerns.

11. SWOT ANALYSIS
•Almost Essential For Sex
•Access Service Easily
•Our own delivery
•Good Inventory
•Management
•Can Not Advertise Directly
•surrogate Advertisement
for Condoms
•traditional hindrances
Strength
•Customer Age-Range
Expanding
• Encourage of Condom Use
by Many Organizations
Weakness
Opportunity
Threat
• New competitors of
Home Market

12. Threat of new
Entrance
(LOW)
Bargaining
Power Of
Customer
(LOW)
Competitive
Rivalry
{High}
Threat of
Substitute
Product
(LOW)
Bargaining
Power Of
Supplier
(LOW)

13. Future Plan :
Expand Market to All City in Malaysia
Keeping Improve Both Website Interface & Service
Increase our own condom bran

15. Refrence
G. Johnson, R. Whittington and K. Scholars, Exploring
Strategy , 9th edition, Pearson, 2010
Harvard Business Review , 1966, November–
December, p. 60;
Harvard Business Review, November–December
1996, pp. 61–78.
Strategic Management in Action.. 5th Edition, ...
Pearson Author: Mary CoulterISBN-10: 0-13-704286