1. The document discusses the importance of simplicity in web design and discusses some of the dangers of overcomplicating websites. 2. It notes that pop-ups, accidental clicks, and a lack of thoughtful design can negatively impact the user experience. 3. The document emphasizes that URLs, forms, and overall site structure should be understandable, memorable, usable, and avoid errors to achieve simplicity without sacrificing usability or functionality.

1. Simplicity applied in the web

2. The tragedy of a pop-up

4. Dangers Accidental use Lack of thought

12. Good URLs Understand Remember

14. www.litrail.lt/wps/portal/!ut/p/c1/04_SB8K8xLLM9MSSzPy8xBz9CP0os3h3C2N_VzcPIwMDH3NHAyNTU69gPyd_Q-MQQ_1wkA6zeAMcwNFA388jPzdVvyA7rxwADztqiA!!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!!/ Remember Understand

16. www.sonystyle.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10551&storeId=10151&langId=-1&categoryId=8198552921644608896&SR=ces_2009:products:computers:vaio_p:ss Remember Understand

17. www.sonystyle.com /vaio/p Remember Understand

19. www.yahoo.com /r/28 www.yahoo.com /r/3m Remember? Understand

20. www.yahoo.com /games www.yahoo.com /music Remember Understand

21. www.nytimes.com /pages/ realestate /index.html Remember Understand

22. twitter.com /BarackObama Remember Understand

23. www.artlebedev.com /mandership/147/ Remember Understand

25. Simplicty ≠ primitivity

26. kaip.katinas.org /2009/02/05/barcamp-riga-2009/ Remember Understand

28. kaip.katinas.org /2009/02/05/ kaip.katinas.org /2009/02/05/barcamp-riga-2009/ kaip.katinas.org /2009/02/ kaip.katinas.org /2009/ kaip.katinas.org /

29. URLs must be: Understandable Rememberable Usable

31. Simplicty ≠ primitivity

53. Registration forms

60. Luke Wroblewski

61. Luke Wroblewski

67. Pop-ups are dangerous URLs matter Errors matter Forms matter Simplicity sells

68. “Everything should be made as simple as possible, but not simpler.”