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4- Explain the concepts of disintermediation and reintermediation.
7. Discuss the five flows in marketing channels and how these relate to the use of the Internet as
an electronic marketing channel.
2. What is the difference between a product distri[1]bution franchise and a business format
franchise?
12. Of the three basic approaches to motivating channel members, which is most appropriate for
use in franchise channels? Why?

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