Digitalization is the process of moving a business model to utilize digital technologies and provide new revenue opportunities. Digital marketing uses the internet to reach consumers and includes email, content marketing, search, social media, and more. The document then discusses types of digital media like paid, owned, and earned media. It also covers the history of digitalization and how COVID has affected businesses' increased use of digital tools for customer contact, decision making, and productivity among other benefits. Potential issues discussed include security, time consumption, and high competition. Digital India is an initiative by the Indian government to connect rural areas to high-speed internet and provide electronic government services to improve governance, reduce paperwork and corruption, and spur economic growth.

1. BUSINESS
DIGITALIZATION
Digitalization is the use of digital
technologies to change a business
model and provide new revenue and
value-producing opportunities; it is the
process of moving to a digital business.

2. DIGITAL MARKETING
Digital marketing is the use
of the Internet to reach
consumers.
Digital marketing is a
broad field, including
attracting customers via
email, content marketing,
search platforms, social
media, and more.

3. TYPES OF DIGITAL MEDIA AND HOW TO USE THEM

4. PAID MEDIA

5. OWNED MEDIA

6. EARNED MEDIA

7. HISTORY OF
DIGITALIZATION
• Digital business transformation or
digitization, is the use of digital technologies
in a strategic manner that streamlines and
accelerates your operations, from your
business model to your in-house processes .

9. COVID AFFECT ON DIGITALIZATION .

10. New contact
channels with
customer
Better decision
making
Digital Presence
Lower Cost
Presonalisation
Increase
productivity
Improve working
conditions and
encourage
Innovation

11. SECURITY ISSUE
COMPLAINT AND
FEEDBACK
TIME CONSUMPTION
PROMOTIONAL
STRATEGIES CAN BE
COPIED
1.FACING HIGH
COMPETITION

12. DIGITAL INDIA
• Digital india is a campaign
launched by the government of
india to ensure that government
services are made available to
citizens electronically by
improving online infrastructure
and by increasing internet
connectivity.
• It was launched on 2 july 2015 by
prime minister narendra modi .
This initiative includes plans to
connect rural areas with high-
speed internet networks.

13. VISION OF DIGITAL INDIA
GOVERNANCE

14. BENEFITS OF DIGITAL INDIA
REDUCING
PAPER WORK
CASHLESS
TRANSACTIONS
EXPANSION
GROWTH IN
GDP
REDUCING
CORRUPTION
MORE
TRANSPARENCY

15. PROGRAMMES
INITIATED BY
DIGITAL INDIA