This is one of the most exciting and successful campaign for the brand PRAN Potato Cracker. During FIFA world cup Bangladeshi people almost divided into two group. One is Brazil and another one is Argentina supporter. To catch the hype and take some top of mid of my target consumer we actually lunched this campaign and it was huge successful.

2. Idea
1. To introduce FIFA world cup special pack of Potato Cracker.
2. To launch CP to create excitement.
Objective
To catch the hype and get consumer attention and increase brand pull.
Potato Cracker Activity

5. 360 Degree Plan/ Communication Plan
Task Tasks Execution
TVC and RDC New TVC and RDC made Airing start from 12th June
Press New press design done Start from 12th June
World Cup Fixture Design done as per BD time Distributed 1 lac to school
Poster Poster design to catch floating ppl 20,000 done
Jersey Jersey design for Brazil and Argentina
Event and Activation Interactive games and sampling Start from 11th June

6. Press Layout

7. Press

9. After 1st week press layout

10. Fixture

11. Poster

12. Event and Activation

13. Event and Activation