Highlights From 7th Medical Science Liaison/MSL Conference
Co ch7 marketing
1. Analyzing Business Markets Avian Co May 12, 2010 AGSB - Marketing 7 Concepts in Ateneo School of Medicine and Public Heath
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3. Concept 1: The Business Market where products are sold as part of another production process Ateneo School of Medicine and Public Heath
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7. Concept 3: Systems Buying and Selling Bidding and Contracting Ateneo School of Medicine and Public Heath
8. Concept 3: Systems Buying and Selling Bidding and Contracting Ateneo School of Medicine and Public Heath Turnkey solutions desired; Bids solicited System subcomponents assembled Prime Contractors Second-tier Contractors
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10. Concept 4: Identifying the Buying Center = decision-makers Ateneo School of Medicine and Public Heath Small Sellers Large Sellers Key Buying Influencers Multilevel In-depth Selling
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19. Analyzing Business Markets Avian Co May 12, 2010 AGSB - Marketing 7 Concepts in Ateneo School of Medicine and Public Heath