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Analyzing Business Markets Avian Co May 12, 2010 AGSB - Marketing 7 Concepts in Ateneo School of Medicine and Public Heath
Outline:  ,[object Object],[object Object],[object Object],Outline: Connecting with Customers… Ateneo School of Medicine and Public Heath
Concept 1: The Business Market  where products are sold as part of another  production process Ateneo School of Medicine and Public Heath
[object Object],[object Object],[object Object],Concept 1: The Business Market  where products/services are sold as part of another  production process Ateneo School of Medicine and Public Heath
[object Object],[object Object],[object Object],Concept 2: Buying Situations affects the buying requirements, the people involved, and the time required Ateneo School of Medicine and Public Heath
[object Object],[object Object],[object Object],Concept 2: Buying Situations affects the buying requirements, the people involved, and the time required Ateneo School of Medicine and Public Heath
Concept 3: Systems Buying and Selling Bidding and Contracting Ateneo School of Medicine and Public Heath
Concept 3: Systems Buying and Selling Bidding and Contracting Ateneo School of Medicine and Public Heath Turnkey solutions desired; Bids solicited System subcomponents assembled Prime Contractors Second-tier Contractors
Concept 3: Systems Buying and Selling Bidding and Contracting ,[object Object],[object Object],[object Object],[object Object],Ateneo School of Medicine and Public Heath
Concept 4: Identifying the Buying Center  = decision-makers Ateneo School of Medicine and Public Heath Small Sellers Large Sellers Key Buying Influencers Multilevel  In-depth Selling
Concept 4: Identifying the Buying Center  = decision-makers ,[object Object],[object Object],[object Object],[object Object],[object Object],Ateneo School of Medicine and Public Heath
[object Object],[object Object],[object Object],Concept 4: Identifying the Buying Center  = decision-makers Ateneo School of Medicine and Public Heath
[object Object],Concept 5: Satisfying the Key Buying Influencers  Ateneo School of Medicine and Public Heath
Concept 5: Satisfying the Key Buying Influencers  ,[object Object],[object Object],[object Object],Ateneo School of Medicine and Public Heath
Concept 6: The Benefits of Vertical Coordination  (Mutual Benefits) ,[object Object],Ateneo School of Medicine and Public Heath
Concept 6: The Benefits of Vertical Coordination  (Mutual Benefits) ,[object Object],[object Object],[object Object],Ateneo School of Medicine and Public Heath
Concept 7: Business Relationships: Risks and Opportunism ,[object Object],Ateneo School of Medicine and Public Heath
Concept 7: Business Relationships: Risks and Opportunism ,[object Object],[object Object],[object Object],Ateneo School of Medicine and Public Heath
Analyzing Business Markets Avian Co May 12, 2010 AGSB - Marketing 7 Concepts in Ateneo School of Medicine and Public Heath

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Co ch7 marketing

  • 1. Analyzing Business Markets Avian Co May 12, 2010 AGSB - Marketing 7 Concepts in Ateneo School of Medicine and Public Heath
  • 2.
  • 3. Concept 1: The Business Market where products are sold as part of another production process Ateneo School of Medicine and Public Heath
  • 4.
  • 5.
  • 6.
  • 7. Concept 3: Systems Buying and Selling Bidding and Contracting Ateneo School of Medicine and Public Heath
  • 8. Concept 3: Systems Buying and Selling Bidding and Contracting Ateneo School of Medicine and Public Heath Turnkey solutions desired; Bids solicited System subcomponents assembled Prime Contractors Second-tier Contractors
  • 9.
  • 10. Concept 4: Identifying the Buying Center = decision-makers Ateneo School of Medicine and Public Heath Small Sellers Large Sellers Key Buying Influencers Multilevel In-depth Selling
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Analyzing Business Markets Avian Co May 12, 2010 AGSB - Marketing 7 Concepts in Ateneo School of Medicine and Public Heath