network TV ad spending vs cable TV ad spending in the U.S.

1. TV is $69B Digital is $48B
Broadcast vs Cable TV
TV Digital Print Radio
Out-of-Home $8 (5%)
Other $2 (1%)
$75 billion
42%
$43 billion
24%
$32
18%
$17
10%
Broadcast
$40 billion
Cable
$34 billion
Source: IAB Full Year 2013 report
54% 46%
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2. In 2013
Digital marketing was $42B
Broadcast TV was $40B
Cable TV was $34B
Network TV vs Cable TV
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Source: IAB Full Year 2013 report

3. Broadcast TV $20 cpm
Cable TV $18 CPM
Radio $5 cpm
Magazines $20
Newspaper $35
Out of Home $4
Internet $11
Direct mail $40 CPM
Comparative Media Costs
Cost per Thousand (CPM): Cost to reach 1,000 users or impressions
Source: OAAA, 2011
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4. Dr. Augustine Fou – Agency Czar
“I advise clients on optimizing ads
and ad spend across all channels –
offline and online.”
FORMER CHIEF DIGITAL OFFICER, HCG
(OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou

5. Related Slideshares
http://www.slideshare.net/augustinefou/video-ads-vs-tv-ads-by-the-numbers-comparison-
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http://www.slideshare.net/augustinefou/branding-dollars-shift-from-tv-to-digital-video-by-
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http://www.slideshare.net/augustinefou/digital-time-per-week-surpasses-tv-time-per-week-
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http://www.slideshare.net/augustinefou/state-of-online-video-ads-by-augustine-fou-digital-
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http://www.slideshare.net/augustinefou/video-ads-destroy-tv-ads-by-augustine-fou-ph-d
http://www.slideshare.net/augustinefou/digital-ad-spending-branding-vs-direct-response-
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