Dont Do Advertising for Someone Else by Augustine Fou

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If you’re doing advertising and you’re not doing sufficient ‘catching’ in digital channels you are missing out on harvesting ROI.

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Dont Do Advertising for Someone Else by Augustine Fou

  1. 1. Don’t Do Advertisingfor Someone Else Dr. Augustine Fou January 24, 2013-1- Augustine Fou
  2. 2. This AT&T TV Ad…Supposedly touting “the largest 4G network” http://www.youtube.com/watch?v=c8Y_oeYlmUw-2- Augustine Fou
  3. 3. … drove sales for AudibleSpecific titles: Moby Dick, Odyssey spiked up Odyssey Moby Dick-3- Augustine Fou
  4. 4. Case Example: Kodak Pitching + Catching Canon and Fuji were harvesting ROI online because they had better search optimized websites and better reviews on Amazon.-4-
  5. 5. Pitching AND Catching Instead of … Traditional Digital VS Metric: Metric: Size of Actions of Audience Users Pitching + Catching-5-
  6. 6. So What? “If you‟re doing advertising and you‟re not doing sufficient „catching‟ in digital channels you are missing out on harvesting ROI.” - Dr. Augustine Fou-6- Augustine Fou
  7. 7. Dr. Augustine Fou – Chief Digital Strategist “I advise clients on optimizing marketing activities across channels with a „unified marketing‟ approach.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23ClickZ Articles: http://www.clickz.com/author/1151/augustine-fouSlideshares: http://www.slideshare.net/augustinefouLinkedIn: http://www.linkedin.com/in/augustinefou @acfou Augustine Fou
  8. 8. Related Slideshares How to Steal ROI from Competitors’ Branding By: Augustine Fou, June 1, 2012 Re-branding is a Waste of Money By: Augustine Fou, Aoril 17, 2012. The Biggest Lies of TV Advertising By: Augustine Fou, May 1, 2012.-8- Augustine Fou

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