Integral Ad Science publishes estimates for levels of ad fraud in different industry verticals.

1. Ad Fraud by Industry
Verticals with lower fraud rates tend to buy
directly from publishers, where 3.5% of
impressions are fraudulent, according to
Integral. This compares favorably against
exchanges (10.5%) and ad networks (16.5%).
12% auto
6% CPG
11.5% education
7.5% energy
8% entertainment
12% fashion
11% finance
10% insurance
9% pharma
6.5% QSR
14% retail
17% technology
11% travel
6% telecom
Source: http://integralads.com/news/integral-ad-science-releases-q2-2014-media-quality-report/
- 1 - Augustine Fou

2. Ad Fraud Snapshot
Q2 2014
Source: http://integralads.com/news/integral-ad-science-releases-q2-2014-media-quality-report/
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3. Dr. Augustine Fou – Technical Forensics
“I advise clients on optimizing their
digital spend – first by ensuring that
waste is minimized or eliminated, then
by further optimizing based on
targeting, etc.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
- 3 - Augustine Fou

4. Related Articles
http://www.slideshare.net/augustinefou/optimizing-targeting-of-display-
ads-by-augustine-fou
http://www.slideshare.net/augustinefou/display-ad-fraud-101-by-augustine-
fou-technical-forensics
http://www.slideshare.net/augustinefou/digital-advertising-benchmarks-
2014-by-augustine-fou
http://www.slideshare.net/augustinefou/effectiveness-of-digital-ads-
by-augustine-fou
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