This document provides recruitment advertising rates and information for Today's Hospitalist publication. It highlights that Today's Hospitalist reaches over 31,000 hospitalists through its print publication. Research findings show that hospitalists are twice as likely to view print recruitment ads compared to online job boards. Advertising options include print ads, job postings on their website, e-newsletter placements, and digital options like banners. Additional benefits include publicity profiles and social media posts. Rates start at $82 for a job posting and $175 for a print ad. Custom content integrations are also available.

1. Unmatched
reach for
recruiting
qualified
hospitalists
2016 Recruitment
Media Kit

2. Hospitalists’
job
seeking
patterns

3. To find a new job, 41%
of readers used
Today’s Hospitalist
recruitment print ads
Findings from the 2013 Today’s
Hospitalists’ Compensation & Career
survey of 800+ hospitalists:

4. Hospitalists are 2x as
likely to view print
recruitment ads as
online job boards

5. Three out of four
hospitalists have never
used social media in a
job search

6. One out of two
hospitalists do not
receive competing
publications

7. Expanding
your
candidate
pool

8. Who is reaching hospitalists? Total
Circulation
Hospitalist
Circulation
Today’s Hospitalist 33,697 31,240
SHM / The Hospitalist 33,634 28,287
ACP Hospitalist 31,277 No BPA data*
Source: 2015 BPA statements and published rate sheets
*Circulation breakdown not reported by BPA or
listed in rate sheets
Expand your candidate pool with the
publication that reaches the most
hospitalists

9. Our competitors are not receiving the
same attention
Which of these publications have you used to find a new job?
Today's Hospitalist Magazine 49.6%
SHM The Hospitalist 30.8%
ACP Hospitalist 28.2%
New England Journal of Medicine 20.6%
Hospitalist News 20.0%
Annals of Internal Medicine 15.2%
Hospitalist Physician 15.2%
Journal of Hospital Medicine 10.8%
Internal Medicine News 8.8%
Source: Accelara Research, Inc. June 2013 custom study of hospitalist publications

10. We offer the largest list of practicing
hospitalists and highest levels of reader
engagement.
Which publication offers the most practical/usable
coverage:
Today’s Hospitalist 70%
SHM / The Hospitalist 10%
ACP Hospitalist 12%
Journal of Hospital Medicine 5%

11. Today’s
Hospitalists’
rates and
services

12. With a multi-channel reach 200,000
touchpoints Today’s Hospitalist has the
largest hospitalist reach and is the most
requested hospitalist publication, as
documented by BPA audits.
More than 200,000+ touchpoints per month!
Total print circulation 33,697 (monthly)
E-Newsletter audience 120,000 (monthly)
Web site page views 65,000 (monthly)
Social media followers 7,634 (ongoing)

13. Bonus
distribution
• March: SHM Meeting
• May: ACP Meeting
• November: Compensation &
Career survey results
• December: Third-year internal
medicine residents

14. Color and pricing
One-color: $175
Full/matched-color: $350
2016 print
recruitment
advertising
rates
Rates are gross; each rate is per
insertion. Frequency must be
committed at initial order.

15. Get your print ad with
logo, email and Web
address posted on job
board for one month
Job board
posting
Job board advertising
Place an ad in our
magazine, and we’ll post
the text of that ad on our
job board for as little as
$82.

16. Spotlight your job in a
weekly e-newsletter
with the latest hospital
medicine news
E-mail Metrics
Opt in & delivered: 24,000
Percent unique opens: 20%
$180 with purchase of a
print ad
e-Newsletter
featured job
available
with print ad
purchase

17. 2016 Job
board
advertising
rates
Posting Description Rate
Online Job posting Text from your print ad posted on our job
board.
$82
Online Featured Job
Listing
Your job listed on the job board home page
and on the top of search results pages.
$330
E-Newsletter Featured
Job
List your job in our weekly e-newsletter, sent
to 24,000+ hospitalists and allied health
professionals.
$180
Note: Our job
board is open only
to print advertisers

18. 2016 digital
advertising
rates
WEB BANNER AD
$80 per 1,000 impressions
E-NEWSLETTER BANNER AD
$600 top; $525 middle; $475 side
Web Metrics
Page views:
65,000 per month
Unique visitors:
35,000 per month

19. Get free publicity with a half-page
profile about your group and local
bragging points
Profile distribution:
Print 33,000+ readers
e-TOC 24,000+ readers
Archived on Web site

20. Share your message with a
complimentary post to our
7,000+ social media followers
We’ll post about you
on our Top Places to
Work Pinterest page,
LinkedIn or FaceBook

21. Learn how you can integrate
custom content in web, print and
social media campaigns for
hospitalists through:
 Custom e-mail blasts
 Lead-generating reports
 Webinars or podcasts
 White papers
 Round tables

22. We look forward to
working with you to
fill your hospitalist
positions
Pleasecontact
Kristin Vinciguerra
Recruitment Sales
866.695.3870 x.15
krubia@
todayshospitalist.com