Financing Innovations For The Bottom Of The Pyramid

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Aynampudi Subbarao

How to finance innovations for Bottom of Pyramid (BOP) market?

Business Technology

FINANCING INNOVATIONS FOR THE BOTTOM OF THE PYRAMID MARKET A.S.Rao, Adviser, DSIR, GOI [email_address]

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+ Innovation: the key to continuing growth in China + A plan for the future: setting an innovation road map for MNCs + Overcoming barriers: taking the lead with proactive measures + Looking inward: a way to identify innovation capabilities Methodology The opinions and data presented in this report are based on goetzpartners’ work experience with multinational corporations in China. In addition, a comprehensive innovation survey was jointly undertaken with our partners from renowned Chinese institutions. In cooperation with Professor Zheng Han, Chair of Innovation and Entrepreneurship at Tongji University, and the German Chamber of Commerce in Shanghai, we interviewed more than 100 German corporations operating subsidiaries in the Chinese market, with two thirds of them being present in China for more than ten years. https://www.goetzpartners.com/publications/studies/

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