NRF 2020 AWS Retail Competency Partner Tech Talks presentation by Alex Soncini, VTEX Cloud Commerce GM North America

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VTEX Cloud Commerce | Alex Soncini
10 Features Your Need in your Online Store to Deliver an
Amazon-like Experience to your Shoppers

2. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential
• Born raised in Brazil
• Lived in France, Mexico and USA
• Computer engineer
• Master’s degree in project management
• Graduated at Harvard Business School (GMP27)
• Based in Fort Lauderdale, FL
• Dad of twins
• VTEX founding employee
Hello, I am Alex Soncini.

3. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential
Understanding the Omnichannel Trilemma
Stores provide
local inventory
for pickup or
delivery.
Online
marketplace
model.
Pallets load to store for the customer to pick up is cheaper than delivering individual packages to the home.
Convenience,
variety and
higher income.
Speed, low price
and lower
income.

4. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential
1. Variety / Product Assortment
2. 1-click to buy
3. AB Testing
4. Search
5. Recommendation
10 Amazon Amazing Features to Increase Conversion Rates
6. Self-service “no hassle” returns
7. Ratings and Reviews
8. Product Q&A
9. Shipping times visibility
10.Subscription

5. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential
Ratings and Reviews

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Product Q&A
Search
Q&A
Post

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Shipping times visibility and subscription
It is confirmed by The Baymard Institute’s Checkout Usability Study. What users really care about is not “shipping speed” but rather the date of
delivery, as in: “When will I receive my order?”

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Variety / Product Assortment
A broader product assortment decreases customer acquisition cost, improve customer experience and loyalty.

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35% of Amazon.com’s revenue is generated by its recommendation engine.
Recommendation everywhere

10. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential
1. Variety / Product Assortment
2. 1-click to buy
3. AB Testing
4. Search
5. Recommendation
What are you doing to increase your online conversion rates?
6. Self-service “no hassle” returns
7. Ratings and Reviews
8. Product Q&A
9. Shipping times visibility
10.Amazon Prime

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VTEX Cloud Commerce | Alex Soncini
Thanks!
alex@vtex.com