2. Mahfuza Chowdhury (01)
Mahboob Elahi Noor (13)
Shamona Rattila (24)
Fariza Binte Mahbub (33)
Nizamuddin Alamgir (43)
Shaika Sharmin (53)
Afsana Arifin Monia (75)

3. NEW SOCCER BALL
TORN UP SOCCER BALL

4. Trendy shoe
made from
punctured
unused soccer
balls.

5. Overview on Apogee
Apogee is the shoe for new
generation. It is trendy at
the same time environment
friendly. People of all ages
can purchase this shoe at a
minimum cost. The most
intriguing feature of this
shoe is its completely made
from recycling. Our belief is
APOGEE will be widely
accepted among the
modern generation.

6. Current market Situaion
In todays Shoe market people want more trendy & sturdier shoes.
People are now more conscious about the environment they live
in. So we choose this idea of making shoes from recycled soccer
balls keeping in mind the environment as well as the customers
both at international and domestic markets.
Our customers: Soccer mania is here and everyone seems to be
riding high on the popularity wave. Everyone watches football now
a days, so what if they could use a product that not only served
their purpose but also indicate their love for the game and that’s
how we came up with the idea of making shoes from recycled
soccer balls. youths of Bangladesh are quite interested about
sports and of course football, so we are developing our product
keeping in mind their taste and preferences. We are hoping we
can go global with our product after we are successful in making it
a success in our domestic market.

7. Market segmentation:We are planning to divide our market on
the differences of our customers age, trend,style and fashion. We
will develop these shoes for both boys and girls. For Boys and
girls who are aged from 10 to 15, we will asses their current
demand for new shoes and also we will customize them according
to their needs. We will use the same strategy for customers aged
16 and above

8. Size of the market: There are millions of teenagers roaming
around the streets of Bangladesh looking for the ultimate sport
shoe that will serve their purpose. Our goal is to target this
market and supply them with one of the best if not the best
shoes that will be in style as well as give them the extra
performance boost they need to take their game to the next
level.
Current market competitors: Currently adidas and nike
are dominating the sports accessories business by providing
state of the art merchandises specially sports shoes. But what
we want to do is we want to create an positive image of our
product by creating the ultimate soccer shoes that is available
and most importantly affordable for the customers.

9. Opportunity
• Good raw material
• Less expensive
• Save animals life
• Proper utilization of
resources
• Environment friendly

10. Threats
• Shape of materials
• Scarcity of resources
and market growth of
business
• More expensive
• Child labor
• If fails

11. Objectives and Issues of APOGEE
Objectives:
To save our Environment
Sell quality shoes with low price
Increase market share
To be the number one in the existing market:
:

12. Objectives and Issues of APOGEE
 Issues:
 Environmental issue
 Health issue
 Social issue
 Child labor issue
 High quality with low price issue

13. :
We hope to create customer value and relationship
Specifying market segmentation, targeting, positioning, differentiation and taking
strategies for each marketing mix element.
Customer Driven Marketing Strategy For Apogee :
As your customers are the ones who will
be making purchase to our products and services strategy decisions need to be customer
driven .
Segmentation Targeting
Positioning Differentiation

14. 1)Consumer Aged 10-15.
2)Consumer Aged 16-Above.
3) Home consumer.
4)International consumers.
5)Male consumers.
6)Female consumers.
:
We Will target all of the market segments above
and we are committed to serve the best service. But we will give preference
to the kids and young people in home and abroad .

15. Market Differentiation and Positioning :
1. We will make customized products .
2. We will make our products with latest designs and styles.
3. We will take sales return to our product up to 12
hour and will give them 100% return to their payment.
Strategies For Marketing Mix :
Product :
1. We will make shoes, sandals ,sport shoes for boys and
heels, lace up and clogs for girls .
2. We will use paper shoe
boxes in packaging our shoes ( plastic is not eco-friendly)

16. 1) Best quality , reasonable price.
2) We will add price tag on every pair of shoes ( Vat would be included)
3) At the beginning of our business we will offer 5% discount on our
product.
Place :
1) We will open our branches in home and abroad.
1) We will try to get maximum media attention through
advertisements on T.V ,newspaper etc
2) We will advertise our product durability , comfort ability along with
our product Brand name.

17. ACTION
PROGRAMME

19. Financial planning
▼Budget
Cost of production
Cost of distribution
Cost of marketing
Labor cost
Other material buying

20. Controls
Set specific goal
Measure performance
Evaluate causes
Corrective action

21. Thank
You